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Yoghurt Drink

Fail

Prices span $1.71–$2.49, mostly outside the sweet spot, so Yoghurt Drink is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£35K/yr108K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
89%top-5 click share · 6 brands · 33 sellers

Flapen Score

Yoghurt Drink against its category

The dotted line is the Grocery average. Past it, Yoghurt Drink is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoghurt Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoghurt Drink 108K times last year and spent an estimated £35K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
15.7%
Market size, estimated
£35Ka year
Peak month
September2.4× the quietest month
Top search term
whipped cream55K searches a year

02 · Price

A sale here is worth £2.04.

Listings sell for £2.04 on average, from £1.71 to £2.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £2.04 that is £3K to £3K a year per listing.

Average price
£2.04under the $15 to $100 sweet spot
Price range
£1.71–£2.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£3K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Fresh & Chilled. It carries 536 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Morrisons59%
  • Food Heaven12%
  • Anchor11%
  • Elmlea8%
  • Président6%
  • Iceland3%

Demand

Yoghurt Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Yoghurt Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whipped cream55K/yr
  • squirty cream37K/yr
  • spray cream8K/yr
  • whip cream5K/yr
  • sugar free whipped cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Yoghurt Drink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.10

Gross, disgusting and went in the dustbin

Oily/Greasy50%−0.11

didn't realise it was full of palm oil

Love

Taste-Overall32%+2.09

tastes creamy

Great taste

Taste great as usual

Texture/Consistency-Overall14%+0.72

good consistency

Lovely creamy texture

Sweetness14%+0.72

Sweet and creamy with good value for money

Slightly sweet

Durability9%+0.46

Long life

Ease Of Use9%−0.10

Easy to use

FAQ

Common Yoghurt Drink questions

Answered from the same tracked data.