yoghurt drink
Skip itPrices mostly outside the sweet spot ($1.71–$2.49) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Good535.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 108K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.04avg listing price — sweet spot $15–$100
Price range
Bad£1.71–£2.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yoghurt drink is a £35K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
yoghurt drink market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £31K–£41K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
33
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Morrisons59%
- Food Heaven12%
- Anchor11%
- Elmlea8%
- Président6%
- Iceland3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 2.4×
Top yoghurt drink search terms
- whipped cream55K/yr
- squirty cream37K/yr
- spray cream8K/yr
- whip cream5K/yr
- sugar free whipped cream3K/yr
Top yoghurt drink products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Dairy Spray Cream 250g
Morrisons£1.824.6★1,718 rev
Morrisons Lighter Real Dairy Spray Cream 250g
Morrisons£1.934.6★803 rev
Food Heaven Heavenly Whipped 200 ml
Food Heaven£2.244.5★524 rev
Anchor Original Real Cream Spray 250 g
Anchor£2.364.6★679 rev
Elmlea Whipped Squirty 250g
Elmlea£1.984.5★11 rev
Newest
by launch dateElmlea Whipped Squirty 250g
Elmlea£1.9811 rev
Iceland Sweetened Dairy Cream 250g
Iceland£1.8021 rev
President Squirty Spray Cream 250g
Président£2.4961 rev
Food Heaven Heavenly Whipped 200 ml
Food Heaven£2.24524 rev
Morrisons Lighter Real Dairy Spray Cream 250g
Morrisons£1.93803 rev
Trending
90-day click momentumWhat buyers say about yoghurt drink
What buyers praise and complain about, mined from review topics.What buyers love
“tastes creamy”
“good consistency”
“Sweet and creamy with good value for money”
“Long life”
“Easy to use”
“good price for this one its Morrisons”
“Much better than the other top brands, highly recommend”
“without a lot of calories”
“Heavenly whipped cream”
What buyers complain about
“Gross, disgusting and went in the dustbin”
“didn't realise it was full of palm oil”
Common questions
- Is yoghurt drink profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the yoghurt drink niche?
- 6 brands and 33 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in yoghurt drink?
- Top complaints mined from reviews: Quality-Overall, Oily/Greasy. The return rate is 0.0%.
- When does demand for yoghurt drink peak?
- Demand peaks in Sep–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the yoghurt drink niche?
- Listings span £1.71–£2.49; the average listing price is £2.04 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.