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Yoga Gift

Fail

The top 5 brands take 100% of clicks, so Yoga Gift is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£64K/yr108K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
60%top-5 click share · 2 brands · 19 sellers

Flapen Score

Yoga Gift against its category

The dotted line is the Grocery average. Past it, Yoga Gift is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Gift market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoga Gift 108K times last year and spent an estimated £64K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
4.5%
Market size, estimated
£64Ka year
Top search term
yogi tea73K searches a year

02 · Price

A sale here is worth £13.41.

Listings sell for £13.41 on average, from £3.42 to £29.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.41 that is £3K to £7K a year per listing.

Average price
£13.41under the $15 to $100 sweet spot
Price range
£3.42–£29.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #377 within Tea. It carries 221 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#377in Tea
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
221per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Yoga Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Yogi54%
  • YOGI TEA46%

Search terms

Top Yoga Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yogi tea73K/yr
  • yogi tea bags20K/yr
  • yogi10K/yr
  • yogi tea selection4K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Gift

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor33%−0.03

Not my favourite flavour

all flavours taste the same

This flavour selection unfortunately was not for me

Taste-Overall25%−0.14

Dont taste nice

Personally I found they tasted similar just a herby hot brew that was not particularly pleasant

It is so much weaker in taste and richness

Smell17%−0.15

Unfortunately the humans in the house disliked the intense smell that these gave off

we had to remove them from the house as the smell was very pungent

Pungent smell, loved by the cat, hated by the humans

Quality-Overall8%−0.01

Lower quality to singular pack

I'm so disappointed with the quality

They're all terrible quality

Ingredients-Overall6%−0.02

I wish the ingredients are listed on the box or tea bags

Love

Taste-Overall33%−0.14

absolutely delicious tea

Lovely tea, tastes good

Great taste

Flavor14%−0.03

Flavours are wonderful

Great flavour and makes a great Golden Milk

Absolutely love all flavours of this tea

Value For Money14%+1.95

Good value and perfect for a gift

Good value

Great value

Quality-Overall9%−0.01

Excellent product

Lovely selection of quality tea

Great variety

Gifting Purpose7%+0.83

Would be a fab gift too

Gorgeous gift

Nice gifting idea

FAQ

Common Yoga Gift questions

Answered from the same tracked data.