yerba mate tea
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good994.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.87avg listing price — sweet spot $15–$100
Price range
Okay£2.99–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 76K searches
According to Flapen's Amazon United Kingdom niche tracking, yerba mate tea is a £44K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
yerba mate tea market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £39K–£49K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 74%
- Out of stock
- 2.7%
- Avg brand age
- 68 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
27
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
18%
- Origeens25%
- Playadito15%
- TeeLux15%
- The Natural Health Market13%
- RIO AMAZON10%
- Rosamonte4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top yerba mate tea search terms
- yerba mate tea60K/yr
- mate tea9K/yr
- mate drink6K/yr
- yerba mate uk2K/yr
Top yerba mate tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ORIGEENS ORGANIC YERBA MATE 200g | Yerba Mate Tea Hand-picked Unsmoked Leaf without stems not powdery | Energy and Detox Drink
Origeens£9.044.5★1,377 rev
TeeLux Yerba Mate Tea Bags 50 Count Pure Natural Argentine Yerba Mate Rich Flavor with 3g/Bag Biodegradable Tea Bag
TeeLux£9.634.2★263 rev
Yerba Mate Playadito Original 1 kg Pack of 1 - Argentina Loose Leaf Matte Blend With Stems and Leaves Argentinian Tea
Playadito£9.424.7★4,635 rev
Rio Amazon Yerba Mate Teabags Traditional South American Mate Tea Energy & Weight Support Slim Mate Tea Vegan Medium Caffeine 40 Teabags Green & Smoky Flavor Yerba Mate Tea Bags
RIO AMAZON£10.074.5★655 rev
ORIGEENS ORGANIC YERBA MATE 1Kg | Yerba Mate Tea Hand-picked Unsmoked Leaf without stems not powdery | Energy and Detox Drink
Origeens£20.104.5★3,361 rev
Newest
by launch date
Brewable Low-Calorie Fat-Burning Yerba Mate Tea 30pcs. Provides a Refreshing Blend of Vitamin D3 Magnesium and Mint Supports Gut Health Energizing Tea Suitable for Both Men and Women.
LIXINGLY£11.467 rev
Yerba Mate Tea Instant Powder Super Yerba Mate for Brain Fog & Gut Health Super Calm Energy Drink Mix Packets Stay Refreshed and Focused Throughout the Day - 30 Servings
YijiaXingzhou£10.1027 rev
Super Yerba Mate Instant Powder 30 Packets - Yerba Mate with Lemonade Flavor Triple Energy + Brain & Gut Support Lemon Refresh | Brain Fog Buster Focus Boost and Gut Health | Low Sugar Prebiotics
WeiWeiLa£9.8947 rev
Cuppa & Co. Yerba Mate Tea Bags 50 Count Pure Natural Yerba Mate Biodegradable Tea Bag
Cuppa & Co.£9.6244 rev
ChariTea Mate Iced Tea: Sparkling Yerba Mate - 12 x 330ml cans
ChariTea£18.4626 rev
Trending
90-day click momentumRio Amazon Yerba Mate Teabags Traditional South American Mate Tea Energy & Weight Support Slim Mate Tea Vegan Medium Caffeine 40 Teabags Green & Smoky Flavor Yerba Mate Tea Bags
RIO AMAZON£10.074.5★
Yerba Mate Tea Loose Leaf 50g Brazilian Yerba Mate Naturally Caffeinated Herbal Infusion Coffee Alternative Smooth Earthy Taste Hot or Iced Tea | Your ExcellenTEA
Your ExcellenTEA£4.134.7★
Super Yerba Mate Instant Powder 30 Packets - Yerba Mate with Lemonade Flavor Triple Energy + Brain & Gut Support Lemon Refresh | Brain Fog Buster Focus Boost and Gut Health | Low Sugar Prebiotics
WeiWeiLa£9.894.2★
Brewable Low-Calorie Fat-Burning Yerba Mate Tea 30pcs. Provides a Refreshing Blend of Vitamin D3 Magnesium and Mint Supports Gut Health Energizing Tea Suitable for Both Men and Women.
LIXINGLY£11.464.7★
The Natural Health Market Yerba Mate Tea Bags - 10 Count | Compostable Pyramid Bags | Unsmoked and Not Aged Yerba Mate Tea | Herbal Tea
The Natural Health Market£2.994.6★
What buyers say about yerba mate tea
What buyers praise and complain about, mined from review topics.What buyers love
“Good Taste”
“Quality: It has plenty of dust, yes”
“Worth the buy”
“Rasberry flavour is very good”
“I give thanks to the Amazon for sharing her energy”
“Refreshing, & easy to drink”
“Ideal para el día a día”
“Organic herbal”
“As expected”
“its a very refreshing veriety of green tea”
What buyers complain about
“It doesnt taste fantastic”
“Grate flavour”
“What a caffeine hit”
“Not sweet either”
“it's very bitter”
“realise how large the package was”
“so please could you maybe have a review of the stock as it was not dissolving in my bottle it was forming a lump inside”
Common questions
- Is yerba mate tea profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the yerba mate tea niche?
- 16 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in yerba mate tea?
- Top complaints mined from reviews: Taste-Overall, Flavor, Caffeine Content. The return rate is 0.0%.
- When does demand for yerba mate tea peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the yerba mate tea niche?
- Listings span £2.99–£20.10; the average listing price is £9.87 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.