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Yerba Mate Tea

Fail

Shoppers spend only $44K a year here, so Yerba Mate Tea is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£44K/yr76K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
58%top-5 click share · 16 brands · 27 sellers

Flapen Score

Yerba Mate Tea against its category

The dotted line is the Grocery average. Past it, Yerba Mate Tea is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yerba Mate Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yerba Mate Tea 76K times last year and spent an estimated £44K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
5.8%
Market size, estimated
£44Ka year
Peak month
April1.3× the quietest month
Top search term
yerba mate tea60K searches a year

02 · Price

A sale here is worth £9.87.

Listings sell for £9.87 on average, from £2.99 to £20.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.87 that is £987 to £2K a year per listing.

Average price
£9.87under the $15 to $100 sweet spot
Price range
£2.99–£20.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£987–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #89 within Tea. It carries 995 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
83%
Out of stock, average day
2.7%
Average rank
#89in Tea
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
995per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Yerba Mate Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

27

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

18%

  • Origeens25%
  • Playadito15%
  • TeeLux15%
  • The Natural Health Market13%
  • RIO AMAZON10%
  • Rosamonte4%

Demand

Yerba Mate Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Yerba Mate Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yerba mate tea60K/yr
  • mate tea9K/yr
  • mate drink6K/yr
  • yerba mate uk2K/yr

Reviews and returns

What reviews say buyers love and hate about Yerba Mate Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+1.39

It doesnt taste fantastic

doesnt really taste of lemonade the raspberry creams a bit of tango

Horrid taste

Flavor15%−0.05

Grate flavour

the last two packs I ordered did not taste the same there was no flavour of raspberry lemonade.

Strange flavour

Caffeine Content10%

What a caffeine hit

higher caffeine content would have been preferable

I found that if you use stated amount that it was a little strong and gives you a bit if a buzz like strong coffee, so reduced

Sweetness9%−0.11

Not sweet either

I'm not impressed it tastes disgusting overly sweet

Bitter4%−0.05

it's very bitter

Love

Taste-Overall36%+1.39

Good Taste

Great tea

A convenient, tasty tea that fits easily into a daily routine

Quality-Overall20%+0.76

Quality: It has plenty of dust, yes

Very good product condition

Excellent quality

Value For Money7%−0.04

Worth the buy

They are very good value for money

Good value

Flavor6%−0.05

Rasberry flavour is very good

Flavour

My son and I love the rich flavor of this Argentine Yerba Mate and look forward to it every day

Energy Level4%+0.81

I give thanks to the Amazon for sharing her energy

Seems to give energy

they are good for energy

FAQ

Common Yerba Mate Tea questions

Answered from the same tracked data.