Is yerba mate profitable to sell on Amazon United Kingdom?

The niche generates £169K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the yerba mate niche?

20 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in yerba mate?

Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.1%.

When does demand for yerba mate peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the yerba mate niche?

Listings span £2.99–£25.32; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 1,416 reviews — the moat a new listing must climb.

yerba mate

Worth a look

Shows low returns (0.1%), but soft demand (+6.4% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,416.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.99–£25.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£169K

£169K/yr · 240K searches

Avg price

Okay£10.11

avg listing price — sweet spot $15–$100

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, yerba mate is a £169K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

yerba mate market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £152K–£202K; units × avg price
Conversion rate: 6.9%
Avg BSR: #80
Page quality: 0%
Prime: 87%
Sponsored: 60%
Out of stock: 1.7%
Avg brand age: 54 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

25%

Playadito24%
Origeens15%
Rosamonte11%
The Natural Health Market9%
RIO AMAZON9%
TeeLux6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top yerba mate search terms

yerba mate136K/yr +7.2%6.2% conv.
yerba mate tea60K/yr +0.4%5.1% conv.
yerba mate tea bags13K/yr -4.2%7.8% conv.
yerba mate powder4K/yr +100.2%3.5% conv.
mate tea9K/yr -6.9%6.2% conv.
yerba7K/yr +13.4%7.6% conv.
mate drink6K/yr +11.4%2.0% conv.
yerba mate drink2K/yr +21.2%1.4% conv.
unimate tea3K/yr +8.1%0.6% conv.

All search terms

Top yerba mate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yerba Mate Playadito Original 1 kg Pack of 1 - Argentina Loose Leaf Matte Blend With Stems and Leaves Argentinian Tea

Playadito£9.424.7★4,635 rev

Rio Amazon Yerba Mate Teabags Traditional South American Mate Tea Energy & Weight Support Slim Mate Tea Vegan Medium Caffeine 40 Teabags Green & Smoky Flavor Yerba Mate Tea Bags

RIO AMAZON£10.074.5★655 rev

Yerba Mate Rosamonte with stems 1 kg (Pack of 1)

Rosamonte£8.604.6★6,296 rev

TeeLux Yerba Mate Tea Bags 50 Count Pure Natural Argentine Yerba Mate Rich Flavor with 3g/Bag Biodegradable Tea Bag

TeeLux£9.634.2★263 rev

ORIGEENS ORGANIC YERBA MATE 200g | Yerba Mate Tea Hand-picked Unsmoked Leaf without stems not powdery | Energy and Detox Drink

Origeens£9.044.5★1,377 rev

Newest

by launch date

Brewable Low-Calorie Fat-Burning Yerba Mate Tea 30pcs. Provides a Refreshing Blend of Vitamin D3 Magnesium and Mint Supports Gut Health Energizing Tea Suitable for Both Men and Women.

LIXINGLY£11.467 rev

9mo ago

Yerba Mate Tea Instant Powder Super Yerba Mate for Brain Fog & Gut Health Super Calm Energy Drink Mix Packets Stay Refreshed and Focused Throughout the Day - 30 Servings

YijiaXingzhou£10.1027 rev

9mo ago

Super Yerba Mate Instant Powder 30 Packets - Yerba Mate with Lemonade Flavor Triple Energy + Brain & Gut Support Lemon Refresh | Brain Fog Buster Focus Boost and Gut Health | Low Sugar Prebiotics

WeiWeiLa£9.8947 rev

11mo ago

Cuppa & Co. Yerba Mate Tea Bags 50 Count Pure Natural Yerba Mate Biodegradable Tea Bag

Cuppa & Co.£9.6244 rev

1y ago

Nutra Tea Yerba Mate & Gotu Kola - Yerba Mate Tea Coffee Alternative Fitness Tea - Caffeine Alternative Without The Jitters - 20 Individual Wrapped Bags - Herbal Infusion (1 Pack)

Nutra Tea£7.33115 rev

1y ago

What buyers say about yerba mate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“These are so yum and effective”

Quality-Overall19%

“Quality: It has plenty of dust, yes”

Flavor9%

“Rasberry flavour is very good”

Value For Money7%

“Worth the buy”

Energy Level4%

“I give thanks to the Amazon for sharing her energy”

Freshness3%

“The best refreshing tea I have ever had”

Health Benefits-Overall3%

“Ideal para el día a día”

Vegan/Organic3%

“Organic herbal”

Advertised Vs Actual Product2%

“As expected”

Caffeine Content2%

“80 mg of caffeine is just the right amount”

What buyers complain about

Taste-Overall31%

“Horrid taste”

Flavor13%

“I can't quite put my finger on the flavour”

Smell9%

“There is not a very nice smell”

Sweetness7%

“Not sweet either”

Caffeine Content5%

“What a caffeine hit”

Bitter2%

“it's very bitter”

Chunk/Clump/Collection2%

“so please could you maybe have a review of the stock as it was not dissolving in my bottle it was forming a lump inside”

Size-Overall2%

“realise how large the package was”

Value For Money1%

“they are more expensive than the virtue”

Artificial Sweeteners1%

“there is no artificial sweeteners in these”

Common questions

Is yerba mate profitable to sell on Amazon United Kingdom?: The niche generates £169K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the yerba mate niche?: 20 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in yerba mate?: Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.1%.
When does demand for yerba mate peak?: Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the yerba mate niche?: Listings span £2.99–£25.32; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 1,416 reviews — the moat a new listing must climb.