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Yerba Mate

Maybe

An estimated 0.1% of orders come back. But demand is soft, at +6.4% this quarter, so Yerba Mate is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£169K/yr240K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
45%top-5 click share · 20 brands · 30 sellers

Flapen Score

Yerba Mate against its category

The dotted line is the Grocery average. Past it, Yerba Mate is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yerba Mate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yerba Mate 240K times last year and spent an estimated £169K. The top 5 brands take 68% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
6.9%
Market size, estimated
£169Ka year
Peak month
October1.8× the quietest month
Top search term
yerba mate136K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £2.99 to £25.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.11 that is £5K to £8K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£2.99–£25.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #80 within Tea. It carries 1,416 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
1.7%
Average rank
#80in Tea
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,416per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Yerba Mate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

30

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 88%

Open market

25%

  • Playadito24%
  • Origeens15%
  • Rosamonte11%
  • The Natural Health Market9%
  • RIO AMAZON9%
  • TeeLux6%

Demand

Yerba Mate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Yerba Mate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • yerba mate136K/yr
  • yerba mate tea60K/yr
  • yerba mate tea bags13K/yr
  • yerba mate powder4K/yr
  • mate tea9K/yr
  • yerba7K/yr
  • mate drink6K/yr
  • yerba mate drink2K/yr
  • unimate tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Yerba Mate

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
31%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Horrid taste”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yerba Mate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data