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Yerba Mate

Yerba Mate shows low returns (0.1%), but soft demand (+6.4% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 35Growth 33Conversion 75Competition 67Returns 100Price range 46Avg price 34Brand share 61Review moat 52Quality gap 50
This niche Category average

Is Yerba Mate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yerba Mate is a £169K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Yerba Mate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.4% over the last 90 days and 6.9% of searches end in a purchase.

£169K

revenue / yr

Units sold / yr20K
Search volume / yr+6.4%240K
Conversion rate6.9%
Avg price£10.11

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers20 · 30
Top-5 product click share45%
Open market32%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement60%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews1,416

Top Yerba Mate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

30

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

25%

  • Playadito24%
  • Origeens15%
  • Rosamonte11%
  • The Natural Health Market9%
  • RIO AMAZON9%
  • TeeLux6%

Yerba Mate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume240KCVR6.9%Products30Brands20Top 5 Brands68%OOS Rate1.7%Rating4.5★Reviews1,416Avg BSR#80
10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Top Yerba Mate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yerba mate136K/yr
  • yerba mate tea60K/yr
  • yerba mate tea bags13K/yr
  • yerba mate powder4K/yr
  • mate tea9K/yr
  • yerba7K/yr
  • mate drink6K/yr
  • yerba mate drink2K/yr
  • unimate tea3K/yr

What reviews say buyers love and hate about Yerba Mate

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall37%

These are so yum and effective

Quality-Overall19%

Quality: It has plenty of dust, yes

Flavor9%

Rasberry flavour is very good

Value For Money7%

Worth the buy

Energy Level4%

I give thanks to the Amazon for sharing her energy

What buyers complain about

71% of reviews
Taste-Overall31%

Horrid taste

Flavor13%

I can't quite put my finger on the flavour

Smell9%

There is not a very nice smell

Sweetness7%

Not sweet either

Caffeine Content5%

What a caffeine hit

Common Yerba Mate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yerba Mate 55/100 on Amazon United Kingdom — Worth a look. The niche generates £169K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +6.4% over the last 90 days.
Search demand for Yerba Mate on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.8× the quietest.