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Xylitol Mints

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 91% of clicks, so Xylitol Mints is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£163K/yr121K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
64%top-5 click share · 9 brands · 75 sellers

Flapen Score

Xylitol Mints against its category

The dotted line is the Grocery average. Past it, Xylitol Mints is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xylitol Mints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xylitol Mints 121K times last year and spent an estimated £163K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
10.2%
Market size, estimated
£163Ka year
Peak month
July1.6× the quietest month
Top search term
xylitol mints67K searches a year

02 · Price

A sale here is worth £13.23.

Listings sell for £13.23 on average, from £4.14 to £41.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.23 that is £7K to £10K a year per listing.

Average price
£13.23under the $15 to $100 sweet spot
Price range
£4.14–£41.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Confectionery. It carries 921 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#99in Confectionery
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
921per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Xylitol Mints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

75

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

5%

  • Peppersmith53%
  • Zellies16%
  • Greenalle9%
  • PUR Gum7%
  • Epic6%
  • STARMINTZ4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Xylitol Mints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Xylitol Mints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xylitol mints67K/yr
  • peppersmith mints16K/yr
  • peppersmith14K/yr
  • zellies xylitol mints12K/yr
  • zellies6K/yr
  • xylitol mints for teeth3K/yr
  • zellies xylitol gum4K/yr

Reviews and returns

What reviews say buyers love and hate about Xylitol Mints

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.26

Price keeps going up

Tad expensive

Overpriced

Taste-Overall18%−0.09

Taste doesn't last

Taste like chalk

No taste

Size-Overall7%

no where near the size I was after

Absolutely tiny package

Too small

Flavor4%−0.07

mint flavour doesn't last

wish the flavour lasted a bit longer

These premium mints are overly expensive, flavourless and swiftly forgotten

Ingredients-Overall4%−0.06

Sadly that was not the case as it seems their claim for greater strength does not relate to the mint ingredient

CONTAINS PLASTIC

BUT STILL CHECK THE INGREDIENTS as some companies are claiming their products are plastic free

Love

Taste-Overall30%−0.09

Tasty and fresh

Good tasting mints

Best tasting

Quality-Overall10%+0.93

As good as the expensive brand

Excellent product

Really good mints

Freshness9%+1.21

Super fresh

Fresh breath

Great product, very fresh tasting

Value For Money8%−0.26

Not too over priced

Worth it

GREAT VALUE FOR MONEY

Flavor8%−0.07

Nice flavour

Delicious and great texture

as the grapefruit flavour is genuine

Return

0.0% Return rate 75% Fixable by listing

Advertised Vs Actual Product50%█▁▅▁▁▁

Very misleading for a product that is being targeted as being good for your health

Not 1 gram per mint as the information states lower down on the Amazon's website

Certifications25%▁▁█▁▁▁
Size-Overall25%▁▁▁▁█▁

no where near the size I was after

Absolutely tiny package

Too small

FAQ

Common Xylitol Mints questions

Answered from the same tracked data.