Xylitol Gum
FailThe top 5 brands take 100% of clicks, so Xylitol Gum is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £211K/yr381K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 37 sellers
Flapen Score
Xylitol Gum against its category
The dotted line is the Grocery average. Past it, Xylitol Gum is stronger. Inside it, weaker.
Market
The Xylitol Gum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xylitol Gum 381K times last year and spent an estimated £211K. All 4 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.
- Searches, last 12 months
- 381K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £211Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- xylitol gum201K searches a year
02 · Price
A sale here is worth £8.64.
Listings sell for £8.64 on average, from £3.60 to £16.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.64 that is £11K to £13K a year per listing.
- Average price
- £8.64under the $15 to $100 sweet spot
- Price range
- £3.60–£16.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Confectionery. It carries 8,553 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Confectionery
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,553per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Xylitol Gum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Spearmint Flavoured Gum 55 Pieces (Pack of 1)
- Price
- £3.88
- Rating
- 4.3/5
- Reviews
- 29,510
- Age
- 13y ago

PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Spearmint Flavoured Gum 55 Pieces (Pack of 3)
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 29,510
- Age
- 9y ago

Peppersmith - British Peppermint Chewing Gum - Vegan Friendly - 100% Xylitol Plant Based Sweetener - Fresh Breath - Sugar Free Gum - Benefits Oral Health - Pocket Packs - 12x15g
- Price
- £13.16
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 11y ago

PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Wintergreen Flavoured Gum 55 Pieces (Pack of 1)
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 6,159
- Age
- 12y ago

DC24 DAILY CARE 100% Xylitol Gum No Aspartame Sugar Free Peppermint Chewing Gum Natural Flavors Gluten Free Vegan 60 Pieces Pack of 2
- Price
- £10.08
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 3y ago
Trending
estimated 90-day click momentum
PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Coolmint Flavoured Gum 55 Pieces (Pack of 1)
- Price
- £3.70
- Rating
- 4.0/5
- Reviews
- 5,848
- Age
- 12y ago

PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Peppermint Flavoured Gum 55 Pieces (Pack of 1)
- Price
- £3.86
- Rating
- 4.2/5
- Reviews
- 12,501
- Age
- 13y ago

PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 3)
- Price
- £8.51
- Rating
- 3.5/5
- Reviews
- 3,866
- Age
- 1y ago

PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free and Keto Friendly | Natural Spearmint Flavoured Gum 55 Pieces (Pack of 6)
- Price
- £14.09
- Rating
- 4.3/5
- Reviews
- 29,510
- Age
- 2y ago

Peppermint Chewing Gum - Sugar Free 100% Plant Based Xylitol - Fresh Breath - Benefits Oral Health Reduce Plaque Kills Bacteria - Aspartame Free - Mega Pouch 220 Gum Pieces - By Peppersmith
- Price
- £16.21
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
Lotte Xylitol Fresh Mint Chewing Gum (29g x 9 tubes) - Sugar-Free Breath Freshening Gum with Xylitol
- Price
- £7.19
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 11mo ago

Peppermint Chewing Gum - Sugar Free 100% Plant Based Xylitol - Fresh Breath - Benefits Oral Health Reduce Plaque Kills Bacteria - Aspartame Free - Mega Pouch 220 Gum Pieces - By Peppersmith
- Price
- £16.21
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago

PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 1)
- Price
- £3.60
- Rating
- 3.5/5
- Reviews
- 3,866
- Age
- 1y ago

PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 3)
- Price
- £8.51
- Rating
- 3.5/5
- Reviews
- 3,866
- Age
- 1y ago

PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free and Keto Friendly | Natural Peppermint Flavoured Gum 55 Pieces (Pack of 6)
- Price
- £13.73
- Rating
- 4.6/5
- Reviews
- 1,074
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
37
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- PUR Gum73%
- Peppersmith18%
- DC24 DAILY CARE7%
- Xylitol2%
- Open — no brand owns it (0%)
Demand
Xylitol Gum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Xylitol Gum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- xylitol gum201K/yr
- pur81K/yr
- pur gum27K/yr
- xylitol chewing gum13K/yr
- peppersmith chewing gum9K/yr
- kaigum6K/yr
- pur gum xylitol5K/yr
- pur chewing gum5K/yr
- xylitol gum for teeth5K/yr
- dental gum5K/yr
Reviews and returns
What reviews say buyers love and hate about Xylitol Gum
We read the reviews and the return reasons for every product selling here.
“Taste doesn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xylitol Gum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









