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Xo Cognac

Fail

The top 5 brands take 100% of clicks, so Xo Cognac is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£916K/yr340K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
72%top-5 click share · 4 brands · 35 sellers

Flapen Score

Xo Cognac against its category

The dotted line is the Grocery average. Past it, Xo Cognac is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xo Cognac market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xo Cognac 340K times last year and spent an estimated £916K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £916K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
4.3%
Market size, estimated
£916Ka year
Peak month
December5.9× the quietest month
Top search term
remy martin93K searches a year

02 · Price

A sale here is worth £62.72.

Listings sell for £62.72 on average, from £16.72 to £141.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £62.72 that is £47K to £63K a year per listing.

Average price
£62.72inside the $15 to $100 sweet spot
Price range
£16.72–£141.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£47K–£63K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Beer, Wine & Spirits. It carries 1,020 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#17in Beer, Wine & Spirits
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,020per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
92 months

Products

Top Xo Cognac products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£92K£183K£275K£366K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

35

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Remy Martin79%
  • Hennessy12%
  • St-Rémy5%
  • Courvoisier4%
  • Open — no brand owns it (0%)

Demand

Xo Cognac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Xo Cognac search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • remy martin93K/yr
  • remy martin vsop42K/yr
  • xo cognac23K/yr
  • cognac xo22K/yr
  • hennessy xo21K/yr
  • xo brandy20K/yr
  • remy martin 173814K/yr
  • st remy xo brandy10K/yr
  • remy9K/yr
  • remi martin brandy10K/yr

Reviews and returns

What reviews say buyers love and hate about Xo Cognac

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
25%of negative reviews mention “Value For Money”
0.4%of orders come back
“Just quite expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Xo Cognac questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data