- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £916K/yr340K searches / yr
- 90-day growth
- -28.2%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 35 sellers
Flapen Score
Xo Cognac against its category
The dotted line is the Grocery average. Past it, Xo Cognac is stronger. Inside it, weaker.
Market
The Xo Cognac market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xo Cognac 340K times last year and spent an estimated £916K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £916K a year.
- Searches, last 12 months
- 340K
- Growth, 90 days vs prior 90
- -28.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £916Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- remy martin93K searches a year
02 · Price
A sale here is worth £62.72.
Listings sell for £62.72 on average, from £16.72 to £141.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £62.72 that is £47K to £63K a year per listing.
- Average price
- £62.72inside the $15 to $100 sweet spot
- Price range
- £16.72–£141.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £47K–£63K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Beer, Wine & Spirits. It carries 1,020 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #17in Beer, Wine & Spirits
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,020per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Xo Cognac products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Remy Martin VSOP Cognac Fine Champagne 70cl
- Price
- £29.52
- Rating
- 4.8/5
- Reviews
- 4,021
- Age
- 15y ago

Remy Martin Fine Champagne Cognac 1738 Accord Royal 70cl
- Price
- £34.33
- Rating
- 4.8/5
- Reviews
- 3,231
- Age
- 10y ago

Remy Martin VSOP Cognac Fine Champagne | 2025 Limited Edition | The Heart of Cognac Collection | Red & Gold Gift Box | 70cl
- Price
- £31.04
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 9mo ago

Hennessy X.O Cognac 70cl
- Price
- £136.12
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 10y ago

Remy Martin XO Cognac Fine Champagne 70cl
- Price
- £106.70
- Rating
- 4.8/5
- Reviews
- 1,378
- Age
- 15y ago
Trending
90-day click momentum
Courvoisier XO Royal 70 CL French Cognac Aged Up to 25 Years Full Bodied Refined Amber Brandy With Aromas Of Truffle & Summer Blossom Hazelnuts Honey & Cinnamon Designed To Be Consumed Neat
- Price
- £126.43
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago

Remy Martin VSOP Cognac Fine Champagne | 2025 Limited Edition | The Heart of Cognac Collection | Red & Gold Gift Box | 70cl
- Price
- £31.04
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 9mo ago

Hennessy X.O Cognac 70cl
- Price
- £136.12
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 10y ago

Remy Martin XO Cognac Fine Champagne | 2025 Limited Edition | The Heart of Cognac Collection | Golden Gift Box & Collectors Decanter | 70cl
- Price
- £141.24
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 9mo ago

Remy Martin VSOP Cognac Fine Champagne 70cl
- Price
- £29.52
- Rating
- 4.8/5
- Reviews
- 4,021
- Age
- 15y ago
Newest
by launch date
Remy Martin VSOP Cognac Fine Champagne | 2025 Limited Edition | The Heart of Cognac Collection | Red & Gold Gift Box | 70cl
- Price
- £31.04
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 9mo ago

Remy Martin XO Cognac Fine Champagne | 2025 Limited Edition | The Heart of Cognac Collection | Golden Gift Box & Collectors Decanter | 70cl
- Price
- £141.24
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 9mo ago

Courvoisier XO Royal 70 CL French Cognac Aged Up to 25 Years Full Bodied Refined Amber Brandy With Aromas Of Truffle & Summer Blossom Hazelnuts Honey & Cinnamon Designed To Be Consumed Neat
- Price
- £126.43
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago

Rémy Martin Tercet Cognac Fine Champagne 70cl
- Price
- £48.29
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4y ago

Remy Martin VSOP Cognac Fine Champagne Brandy 1L - Packaging May Vary
- Price
- £44.14
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Remy Martin79%
- Hennessy12%
- St-Rémy5%
- Courvoisier4%
- Open — no brand owns it (0%)
Demand
Xo Cognac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Xo Cognac search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- remy martin93K/yr
- remy martin vsop42K/yr
- xo cognac23K/yr
- cognac xo22K/yr
- hennessy xo21K/yr
- xo brandy20K/yr
- remy martin 173814K/yr
- st remy xo brandy10K/yr
- remy9K/yr
- remi martin brandy10K/yr
Reviews and returns
What reviews say buyers love and hate about Xo Cognac
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just quite expensive
it never lasts long
Misleading
however does not come in a GIFT BOX
This brandy tastes harsh
Tastes harsh
Love
Definitely worth the money
Excellent value
Good value
Excellent Great product
Quality
Simply superb
Nice drink
Very smooth to drink neat
This is an excellent brandy - smooth
SMOOTH LOVELY TASTE
Beautiful taste and very smooth
Tasty
Good purchase as a gift
Great Gift
Feels premium in every way—ideal for special occasions or gifting
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xo Cognac questions
Answered from the same tracked data.









