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Xo Cognac

Fail

The top 5 brands take 100% of clicks, so Xo Cognac is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£916K/yr340K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
72%top-5 click share · 4 brands · 35 sellers

Flapen Score

Xo Cognac against its category

The dotted line is the Grocery average. Past it, Xo Cognac is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xo Cognac market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xo Cognac 340K times last year and spent an estimated £916K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £916K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
4.3%
Market size, estimated
£916Ka year
Peak month
December5.9× the quietest month
Top search term
remy martin93K searches a year

02 · Price

A sale here is worth £62.72.

Listings sell for £62.72 on average, from £16.72 to £141.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £62.72 that is £47K to £63K a year per listing.

Average price
£62.72inside the $15 to $100 sweet spot
Price range
£16.72–£141.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£47K–£63K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Beer, Wine & Spirits. It carries 1,020 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#17in Beer, Wine & Spirits
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,020per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
92 months

Products

Top Xo Cognac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£92K£183K£275K£366K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Remy Martin79%
  • Hennessy12%
  • St-Rémy5%
  • Courvoisier4%
  • Open — no brand owns it (0%)

Demand

Xo Cognac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Xo Cognac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • remy martin93K/yr
  • remy martin vsop42K/yr
  • xo cognac23K/yr
  • cognac xo22K/yr
  • hennessy xo21K/yr
  • xo brandy20K/yr
  • remy martin 173814K/yr
  • st remy xo brandy10K/yr
  • remy9K/yr
  • remi martin brandy10K/yr

Reviews and returns

What reviews say buyers love and hate about Xo Cognac

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%+2.70

Just quite expensive

Durability25%+0.15

it never lasts long

Advertised Vs Actual Product13%−0.03

Misleading

Gifting Purpose13%−0.05

however does not come in a GIFT BOX

Taste-Overall13%−0.05

This brandy tastes harsh

Tastes harsh

Love

Value For Money26%+2.70

Definitely worth the money

Excellent value

Good value

Quality-Overall20%+0.24

Excellent Great product

Quality

Simply superb

Alcohol Flavor17%+1.50

Nice drink

Very smooth to drink neat

This is an excellent brandy - smooth

Taste-Overall16%−0.05

SMOOTH LOVELY TASTE

Beautiful taste and very smooth

Tasty

Gifting Purpose13%−0.05

Good purchase as a gift

Great Gift

Feels premium in every way—ideal for special occasions or gifting

FAQ

Common Xo Cognac questions

Answered from the same tracked data.