wrinkle release spray
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+97.1%90-day search growth — must beat 0% to launch
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Okay£2.45–£22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Review moat
Okay3,293.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£84K£84K/yr · 81K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wrinkle release spray is a £84K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wrinkle release spray market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £59K–£79K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
144
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Downy50%
- Lenor42%
- Clothes Doctor5%
- Pure Apparel1%
- Suds Up!1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +97.1% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.8×
Top wrinkle release spray search terms
- wrinkle release spray42K/yr
- downy wrinkle release spray12K/yr
- crease release spray travel size7K/yr
- wrinkle spray for clothes7K/yr
- lenor crease release spray travel size8K/yr
- anti wrinkle spray for clothes6K/yr
Top wrinkle release spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml
Lenor£2.454.5★1,446 rev
Downy Travel Sized Wrinkle Release Spray 90 ml Pack of 3
Downy£9.134.0★3,389 rev
Downy Wrinkle Releaser Travel Size Light Fresh Scent 3 Fl Oz (90 Ml)
Downy£6.474.0★146 rev
Downy Wrinkle Releaser Fabric Refresher Spray Odor Eliminator Ironing Aid and Anti Static Spray Light Fresh Scent 33.8 Fl Oz
Downy£13.284.0★1,310 rev
Lenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml
Lenor£7.133.4★3 rev
Newest
by launch dateLenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml
Lenor£7.133 rev
Downy Wrinkle Releaser Fabric Refresher Crisp Linen Scent 33.8 fl oz 1 L
Downy£13.992 rev
Suds Up! - Instant Crease Release Spray 250ml - Wrinkle Remover for Clothes - Quick Dry Residue-Free Fabric Spray - Perfect for Garments
Suds Up!£4.337 rev
Lenor Confidence Jasmine & Red Berries Crease Releaser 500ml
Lenor£6.69832 rev
Pure Apparel - Crease Release Spray- Wrinkle Remover Odour Eliminator and Fabric Freshener | Ironing & Clothes Steamer Alternative | Fresh Cotton Fragrance 250ml
Pure Apparel£5.30224 rev
Trending
90-day click momentumLenor Crease Releaser Spring Awakening Fabric Spray - 500ml
Lenor£2.454.5★
Lenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml
Lenor£7.133.4★
Downy Wrinkle Releaser Fabric Refresher Crisp Linen Scent 33.8 fl oz 1 L
Downy£13.995.0★
Downy Crisp Linen Wrinkle Releaser Spray 1 Litre
Downy£21.544.7★
Clothes Doctor Crease Release Refreshing Clothing Spritz | Anti-Crease Wrinkle Smoothing Fabric Freshener Spray | Natural Fragrances | Cruelty-Free Made in Britain | Blue Lily & Bergamot Scent
Clothes Doctor£12.803.8★
What buyers say about wrinkle release spray
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Good quality and great price”
“Easy to use”
“did the job wonderfully”
“As illustrated”
“great value for money”
“Easy iron”
“Crease release lenor travel size spray”
“Is it safe to use”
“Leaves products smelling fresh and clean”
What buyers complain about
“Didnt work”
“The only negative is that the fragrance is quite cloying”
“Had to still iron to get wrinkles out”
“Waste of money”
“mine came half leaked out I”
“It is not a stain remover”
“Not effective on all materials”
“No more ironing”
“leaves clothes damp”
“gave me an asthma attack”
Top return reasons
Common questions
- Is wrinkle release spray profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +97.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the wrinkle release spray niche?
- 5 brands and 144 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wrinkle release spray?
- Top complaints mined from reviews: Functionality-Overall, Smell, Wrinkles. The return rate is 0.1%.
- When does demand for wrinkle release spray peak?
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 2.8× the quietest.
- What does it cost to enter the wrinkle release spray niche?
- Listings span £2.45–£22.97; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 3,294 reviews — the moat a new listing must climb.