Wrinkle Release Spray
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Wrinkle Release Spray is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £84K/yr81K searches / yr
- 90-day growth
- +97.1%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 144 sellers
Flapen Score
Wrinkle Release Spray against its category
The dotted line is the Grocery average. Past it, Wrinkle Release Spray is stronger. Inside it, weaker.
Market
The Wrinkle Release Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wrinkle Release Spray 81K times last year and spent an estimated £84K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +97.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +97.1%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £84Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- wrinkle release spray42K searches a year
02 · Price
A sale here is worth £9.90.
Listings sell for £9.90 on average, from £2.45 to £22.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.90 that is £5K to £7K a year per listing.
- Average price
- £9.90under the $15 to $100 sweet spot
- Price range
- £2.45–£22.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Air Fresheners. It carries 3,294 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #232in Air Fresheners
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,294per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Wrinkle Release Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml
- Price
- £2.45
- Rating
- 4.5/5
- Reviews
- 1,446
- Age
- 5y ago

Downy Travel Sized Wrinkle Release Spray 90 ml Pack of 3
- Price
- £9.13
- Rating
- 4.0/5
- Reviews
- 3,389
- Age
- 11y ago

Downy Wrinkle Releaser Travel Size Light Fresh Scent 3 Fl Oz (90 Ml)
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 13y ago

Downy Wrinkle Releaser Fabric Refresher Spray Odor Eliminator Ironing Aid and Anti Static Spray Light Fresh Scent 33.8 Fl Oz
- Price
- £13.28
- Rating
- 4.0/5
- Reviews
- 1,310
- Age
- 6y ago

Lenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml
- Price
- £7.13
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml
- Price
- £2.45
- Rating
- 4.5/5
- Reviews
- 1,446
- Age
- 5y ago

Lenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml
- Price
- £7.13
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 7mo ago

Downy Wrinkle Releaser Fabric Refresher Crisp Linen Scent 33.8 fl oz 1 L
- Price
- £13.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Downy Crisp Linen Wrinkle Releaser Spray 1 Litre
- Price
- £21.54
- Rating
- 4.7/5
- Reviews
- 10,809
- Age
- 9y ago

Clothes Doctor Crease Release Refreshing Clothing Spritz | Anti-Crease Wrinkle Smoothing Fabric Freshener Spray | Natural Fragrances | Cruelty-Free Made in Britain | Blue Lily & Bergamot Scent
- Price
- £12.80
- Rating
- 3.8/5
- Reviews
- 94
- Age
- 4y ago
Newest
by launch date
Lenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml
- Price
- £7.13
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 7mo ago

Downy Wrinkle Releaser Fabric Refresher Crisp Linen Scent 33.8 fl oz 1 L
- Price
- £13.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Suds Up! - Instant Crease Release Spray 250ml - Wrinkle Remover for Clothes - Quick Dry Residue-Free Fabric Spray - Perfect for Garments
- Price
- £4.33
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 1y ago

Lenor Confidence Jasmine & Red Berries Crease Releaser 500ml
- Price
- £6.69
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 2y ago

Pure Apparel - Crease Release Spray- Wrinkle Remover Odour Eliminator and Fabric Freshener | Ironing & Clothes Steamer Alternative | Fresh Cotton Fragrance 250ml
- Price
- £5.30
- Rating
- 3.7/5
- Reviews
- 224
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
144
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Downy50%
- Lenor42%
- Clothes Doctor5%
- Pure Apparel1%
- Suds Up!1%
Demand
Wrinkle Release Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.8×
Search terms
Top Wrinkle Release Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wrinkle release spray42K/yr
- downy wrinkle release spray12K/yr
- crease release spray travel size7K/yr
- wrinkle spray for clothes7K/yr
- lenor crease release spray travel size8K/yr
- anti wrinkle spray for clothes6K/yr
Reviews and returns
What reviews say buyers love and hate about Wrinkle Release Spray
We read the reviews and the return reasons for every product selling here.
“Didnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrinkle Release Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









