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Wrinkle Release Spray

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Wrinkle Release Spray is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£84K/yr81K searches / yr
90-day growth
+97.1%search demand this quarter
Competition
71%top-5 click share · 5 brands · 144 sellers

Flapen Score

Wrinkle Release Spray against its category

The dotted line is the Grocery average. Past it, Wrinkle Release Spray is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrinkle Release Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrinkle Release Spray 81K times last year and spent an estimated £84K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +97.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+97.1%
Conversion, latest week
10.4%
Market size, estimated
£84Ka year
Peak month
July2.8× the quietest month
Top search term
wrinkle release spray42K searches a year

02 · Price

A sale here is worth £9.90.

Listings sell for £9.90 on average, from £2.45 to £22.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.90 that is £5K to £7K a year per listing.

Average price
£9.90under the $15 to $100 sweet spot
Price range
£2.45–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Air Fresheners. It carries 3,294 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#232in Air Fresheners
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,294per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wrinkle Release Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

144

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Downy50%
  • Lenor42%
  • Clothes Doctor5%
  • Pure Apparel1%
  • Suds Up!1%

Demand

Wrinkle Release Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Wrinkle Release Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wrinkle release spray42K/yr
  • downy wrinkle release spray12K/yr
  • crease release spray travel size7K/yr
  • wrinkle spray for clothes7K/yr
  • lenor crease release spray travel size8K/yr
  • anti wrinkle spray for clothes6K/yr

Reviews and returns

What reviews say buyers love and hate about Wrinkle Release Spray

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
27%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wrinkle Release Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data