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Wraps

Maybe

Buyers convert on 30.0% of searches. But prices span $0.87–$10.42, mostly outside the sweet spot, so Wraps is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£747K/yr702K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
50%top-5 click share · 12 brands · 43 sellers

Flapen Score

Wraps against its category

The dotted line is the Grocery average. Past it, Wraps is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wraps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wraps 702K times last year and spent an estimated £747K. The top 5 brands take 81% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 30.0% of those searches ended in a purchase.

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 30.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £747K a year.

Searches, last 12 months
702K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
30.0%
Market size, estimated
£747Ka year
Peak month
November1.4× the quietest month
Top search term
wraps280K searches a year

02 · Price

A sale here is worth £3.55.

Listings sell for £3.55 on average, from £0.87 to £10.42. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £3.55 that is £21K to £28K a year per listing.

Average price
£3.55under the $15 to $100 sweet spot
Price range
£0.87–£10.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£21K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #71 within Bakery. It carries 548 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#71in Bakery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
548per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Wraps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£149K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

43

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 89%

Open market

12%

  • Mission31%
  • Crosta & Mollica25%
  • Morrisons10%
  • Old El Paso9%
  • MISSION8%
  • Iceland7%
  • Open — no brand owns it (6 brands, 12%)

Demand

Wraps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wraps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wraps280K/yr
  • tortilla wraps98K/yr
  • wrap76K/yr
  • wraps tortilla65K/yr
  • tortilla59K/yr
  • crosta and mollica47K/yr
  • tortillas21K/yr
  • protein wraps17K/yr
  • crosta8K/yr
  • sourdough pizza7K/yr

Reviews and returns

What reviews say buyers love and hate about Wraps

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“a bit bland in taste”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wraps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data