Wraps
MaybeBuyers convert on 30.0% of searches. But prices span $0.87–$10.42, mostly outside the sweet spot, so Wraps is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £747K/yr702K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 43 sellers
Flapen Score
Wraps against its category
The dotted line is the Grocery average. Past it, Wraps is stronger. Inside it, weaker.
Market
The Wraps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wraps 702K times last year and spent an estimated £747K. The top 5 brands take 81% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 30.0% of those searches ended in a purchase.
Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 30.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £747K a year.
- Searches, last 12 months
- 702K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 30.0%
- Market size, estimated
- £747Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- wraps280K searches a year
02 · Price
A sale here is worth £3.55.
Listings sell for £3.55 on average, from £0.87 to £10.42. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £3.55 that is £21K to £28K a year per listing.
- Average price
- £3.55under the $15 to $100 sweet spot
- Price range
- £0.87–£10.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #71 within Bakery. It carries 548 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #71in Bakery
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 548per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Wraps products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mission Protein Tortilla Wraps Pack of 6 367g
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago

Crosta Mollica Durum Wheat Piadina 300g
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 5y ago

Old El Paso Regular Flour Tortillas Super Soft Pack of 8
- Price
- £1.84
- Rating
- 4.5/5
- Reviews
- 1,207
- Age
- 15y ago

MISSION 6 Wraps Chargrilled 367g
- Price
- £1.71
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 4y ago

Iceland 8 Tortilla Wraps 496g
- Price
- £1.20
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 1y ago
Trending
estimated 90-day click momentum
Morrisons 8 Wholemeal Tortillas 488g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

RDX Boxing Hand Wraps 4.5M / 180 Inches Mexican Style Semi-Elastic MMA Inner Gloves - Wrist Support for Muay Thai Kickboxing BJJ Karate - Thumb Loop & Hook and Loop Closure - Cotton & Nylon Blend
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 7,592
- Age
- 11y ago

Crosta Mollica Durum Wheat Piadina 300g
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 5y ago

Iceland 12 Mini Tortillas 372g
- Price
- £1.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Crosta Mollica Salami Napoli Pizza 413g (Frozen)
- Price
- £5.31
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago
Newest
by launch date
Morrisons 8 Wholemeal Tortillas 488g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Mission Carb Balance Tortilla Wraps 4pk 200g
- Price
- £1.99
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 8mo ago

Crosta Mollica Salami Napoli Pizza 413g (Frozen)
- Price
- £5.31
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago

Morrisons Market Street Deli Spanish Style Potato & Onion Tortilla 500g
- Price
- £3.19
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago

Mission Protein Tortilla Wraps Pack of 6 367g
- Price
- £1.89
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
43
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 89%
Open market
12%
- Mission31%
- Crosta & Mollica25%
- Morrisons10%
- Old El Paso9%
- MISSION8%
- Iceland7%
- Open — no brand owns it (6 brands, 12%)
Demand
Wraps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wraps search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wraps280K/yr
- tortilla wraps98K/yr
- wrap76K/yr
- wraps tortilla65K/yr
- tortilla59K/yr
- crosta and mollica47K/yr
- tortillas21K/yr
- protein wraps17K/yr
- crosta8K/yr
- sourdough pizza7K/yr
Reviews and returns
What reviews say buyers love and hate about Wraps
We read the reviews and the return reasons for every product selling here.
“a bit bland in taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wraps questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









