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Wraps

Maybe

Buyers convert on 30.0% of searches. But prices span $0.87–$10.42, mostly outside the sweet spot, so Wraps is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£747K/yr702K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
50%top-5 click share · 12 brands · 43 sellers

Flapen Score

Wraps against its category

The dotted line is the Grocery average. Past it, Wraps is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wraps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wraps 702K times last year and spent an estimated £747K. The top 5 brands take 81% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

30.0% of searches ended in a purchase last week.

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £747K a year.

Searches, last 12 months
702K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
30.0%
Market size, estimated
£747Ka year
Peak month
November1.4× the quietest month
Top search term
wraps280K searches a year

02 · Price

A sale here is worth £3.55.

Listings sell for £3.55 on average, from £0.87 to £10.42. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £3.55 that is £21K to £28K a year per listing.

Average price
£3.55under the $15 to $100 sweet spot
Price range
£0.87–£10.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£21K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #71 within Bakery. It carries 548 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#71in Bakery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
548per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Wraps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£149K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

12%

  • Mission31%
  • Crosta & Mollica25%
  • Morrisons10%
  • Old El Paso9%
  • MISSION8%
  • Iceland7%
  • Open — no brand owns it (6 brands, 12%)

Demand

Wraps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wraps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wraps280K/yr
  • tortilla wraps98K/yr
  • wrap76K/yr
  • wraps tortilla65K/yr
  • tortilla59K/yr
  • crosta and mollica47K/yr
  • tortillas21K/yr
  • protein wraps17K/yr
  • crosta8K/yr
  • sourdough pizza7K/yr

Reviews and returns

What reviews say buyers love and hate about Wraps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.11

a bit bland in taste

Tasteless

They taste a little stale

Flavor19%−0.16

It really has no flavour

Not a lot of flavour

The nachos have average flavour

Moist/Dry9%−0.06

Unlike any other corn tortilla - these were EXTREMELY dry

a bit dry

Dry

Value For Money7%0.00

Yes you can get cheaper

waste of money

They are slightly expensive for the size of them

Color5%−0.03

Wrong colour

Love

Taste-Overall25%−0.11

Tastes pretty good - though there are better duck wraps around

Taste good

Hands down the nicest pizza i have ever eaten

Nutritional Content13%+1.62

As I am on a low carb diet they are a god send

Great low carb

These are brilliant for a high protein diet

Value For Money11%0.00

Cheap for sure

Good price

Excellent value

Flavor7%−0.16

It adds flavour without overpowering

Good flavour nice

Great tasty tortilla chips

Advertised Vs Actual Product3%+0.37

Just like normal ones

Does what it says

Return

0.1% Return rate 78% Fixable by listing

Color50%▇▄▆▅▇█

Wrong colour

Size-Overall20%█▅▃▂▄▄
Material Quality8%▁█▅▇▆▆
Quality-Overall4%▁▇▁▆▅█

poor quality

Value For Money2%▁█▁▄▁▁

Yes you can get cheaper

waste of money

They are slightly expensive for the size of them

FAQ

Common Wraps questions

Answered from the same tracked data.