Wrapped Sweets
FailThe top 5 brands take 97% of clicks, so Wrapped Sweets is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £189K/yr301K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 107 sellers
Flapen Score
Wrapped Sweets against its category
The dotted line is the Grocery average. Past it, Wrapped Sweets is stronger. Inside it, weaker.
Market
The Wrapped Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wrapped Sweets 301K times last year and spent an estimated £189K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £189Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- swizzels sweets108K searches a year
02 · Price
A sale here is worth £7.00.
Listings sell for £7.00 on average, from £0.90 to £17.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.00 that is £5K to £7K a year per listing.
- Average price
- £7.00under the $15 to $100 sweet spot
- Price range
- £0.90–£17.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Confectionery. It carries 662 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Confectionery
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 662per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Wrapped Sweets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Swizzels Big Party Sweets Mix Bag 900g - A Large Selection of Delicious & Fruity Sweet Treats Perfect for Parties and Special Occasions
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 3y ago

Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets
- Price
- £3.80
- Rating
- 4.7/5
- Reviews
- 596
- Age
- 4y ago

Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 2,240
- Age
- 3y ago

Swizzels Scrumptious Mixed Bag - A Selection of Mouthwatering Chewy Sweets and Lollipops Vegan-Friendly Approximately 18 sweets (1x 173g bags)
- Price
- £0.95
- Rating
- 4.7/5
- Reviews
- 884
- Age
- 4y ago

Swizzels Scrumptious Mixed Bag A Large Selection of Mouthwatering Chewy Sweets and Lollipops Vegan Friendly (1x 351g)
- Price
- £1.48
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 3y ago
Trending
estimated 90-day click momentum
1KG Assorted Filled Candy Sweet Mix Individually Wrapped Fruit Sweets | Palm Oil Free Pick & Mix | Party Bag Fillers Birthday & Wedding Candy | Great Value Bulk Pack
- Price
- £7.76
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 3mo ago

Swizzels Sweet Shop Favourites 500g Assorted Retro Sweets Gift Individually Wrapped Classics Including Drumsticks Refreshers Love Hearts Parma Violets & Squashies for Sharing
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

Swizzels Big Party Sweets Mix Bag 900g - A Large Selection of Delicious & Fruity Sweet Treats Perfect for Parties and Special Occasions
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 3y ago

Swizzels Letterbox Sweets Hamper Classic Family Favourite Sweet Assortment with Refreshers Drumstick Squashies Love Hearts Giant Fizzers & Parma Violets Gift Box
- Price
- £6.57
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 6mo ago

Fruit Chews Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 2y ago
Newest
by launch date
1KG Assorted Filled Candy Sweet Mix Individually Wrapped Fruit Sweets | Palm Oil Free Pick & Mix | Party Bag Fillers Birthday & Wedding Candy | Great Value Bulk Pack
- Price
- £7.76
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 3mo ago

Swizzels Letterbox Sweets Hamper Classic Family Favourite Sweet Assortment with Refreshers Drumstick Squashies Love Hearts Giant Fizzers & Parma Violets Gift Box
- Price
- £6.57
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 6mo ago

Bulk Assorted Party Candy Mix - 500g Variety Pack of Individually Wrapped Sweets - Celebration & Pick-and-Mix Deluxe Assortment - Perfect for Events Holidays and Treat Bags
- Price
- £8.89
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago

Swizzels Sweet Shop Favourites 500g Assorted Retro Sweets Gift Individually Wrapped Classics Including Drumsticks Refreshers Love Hearts Parma Violets & Squashies for Sharing
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

Swizzels CURIOUS CHEWS PMP 135g - Mixed Swizzels Sweets with Drumstick Refreshers Sour Apple Chews & Fudg-Eee - Vegan Sweets for Sharing Parties and Treating
- Price
- £1.03
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
107
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 93%
Open market
2%
- Swizzels81%
- Juicy Drop8%
- Sweetzone3%
- Maoam3%
- ZANGOC2%
- Sync'T1%
- Open — no brand owns it (2 brands, 2%)
Demand
Wrapped Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Wrapped Sweets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swizzels sweets108K/yr
- swizzels48K/yr
- individually wrapped sweets37K/yr
- wrapped sweets33K/yr
- bulk sweets individually wrapped16K/yr
- sweets individually wrapped14K/yr
- juicy drop13K/yr
- wrapped sweets in bulk cheap10K/yr
- individual wrapped sweets9K/yr
- juicy drops5K/yr
Reviews and returns
What reviews say buyers love and hate about Wrapped Sweets
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrapped Sweets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









