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Wrapped Sweets

Fail

The top 5 brands take 97% of clicks, so Wrapped Sweets is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£189K/yr301K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
54%top-5 click share · 8 brands · 107 sellers

Flapen Score

Wrapped Sweets against its category

The dotted line is the Grocery average. Past it, Wrapped Sweets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrapped Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrapped Sweets 301K times last year and spent an estimated £189K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
9.0%
Market size, estimated
£189Ka year
Peak month
July2.5× the quietest month
Top search term
swizzels sweets108K searches a year

02 · Price

A sale here is worth £7.00.

Listings sell for £7.00 on average, from £0.90 to £17.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.00 that is £5K to £7K a year per listing.

Average price
£7.00under the $15 to $100 sweet spot
Price range
£0.90–£17.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Confectionery. It carries 662 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#8in Confectionery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wrapped Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

107

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

2%

  • Swizzels81%
  • Juicy Drop8%
  • Sweetzone3%
  • Maoam3%
  • ZANGOC2%
  • Sync'T1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Wrapped Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Wrapped Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swizzels sweets108K/yr
  • swizzels48K/yr
  • individually wrapped sweets37K/yr
  • wrapped sweets33K/yr
  • bulk sweets individually wrapped16K/yr
  • sweets individually wrapped14K/yr
  • juicy drop13K/yr
  • wrapped sweets in bulk cheap10K/yr
  • individual wrapped sweets9K/yr
  • juicy drops5K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapped Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.01

Waste of money

Expensive

Overpriced and disappointing

Size-Overall11%−0.02

Small

its not a big bag

Was disappointed at how small the tub was

Flavor10%−0.04

Flavours are kinda strange

Really disappointed as what little flavour there is, tastes weird

not much flavour at that

Sweetness9%+2.04

Horrible sweets

They are the sugar ones that are harder

Mixed boiled sweet

Taste-Overall8%+0.77

Awful taste

Absolutely disgusting taste

Taste strange

Love

Sweetness29%+2.04

These sweets are amazing

Lovely sweets

Lovely box of sweets

Value For Money19%−0.01

Money well spent

Decent price

Excellent value for money

Taste-Overall17%+0.77

Good taste

The flavours are tasty

Same lovely sherbety taste. I like to crunch mine

Quality-Overall8%+0.64

Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy

Good variety

Best quality

Advertised Vs Actual Product4%−0.03

Exactly what I wanted

Better than expected

As described

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

Small

its not a big bag

Was disappointed at how small the tub was

FAQ

Common Wrapped Sweets questions

Answered from the same tracked data.