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Wpro Limescale and Grease Remover

Fail

The top 5 brands take 100% of clicks, so Wpro Limescale and Grease Remover is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£146K/yr50K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
88%top-5 click share · 4 brands · 18 sellers

Flapen Score

Wpro Limescale and Grease Remover against its category

The dotted line is the Grocery average. Past it, Wpro Limescale and Grease Remover is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wpro Limescale and Grease Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wpro Limescale and Grease Remover 50K times last year and spent an estimated £146K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
16.4%
Market size, estimated
£146Ka year
Peak month
January1.4× the quietest month
Top search term
wpro limescale and grease remover17K searches a year

02 · Price

A sale here is worth £17.59.

Listings sell for £17.59 on average, from £10.62 to £31.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £17.59 that is £9K to £13K a year per listing.

Average price
£17.59inside the $15 to $100 sweet spot
Price range
£10.62–£31.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Household Cleaners. It carries 1,099 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#128in Household Cleaners
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,099per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Wpro Limescale and Grease Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Indesit49%
  • Wpro28%
  • Hotpoint19%
  • Wprò4%

Demand

Wpro Limescale and Grease Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wpro Limescale and Grease Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wpro limescale and grease remover17K/yr
  • wpro washing machine cleaner11K/yr
  • wpro7K/yr
  • w pro limescale and grease remover4K/yr
  • hotpoint washing machine cleaner4K/yr
  • whirlpool washing machine cleaner8K/yr

Reviews and returns

What reviews say buyers love and hate about Wpro Limescale and Grease Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Certifications100%−0.08

No ETA notice given

Love

Quality-Overall29%−0.04

plus cleans the machine Overall an excellent product

Excellent product

Reliable Product

Ease Of Cleaning24%−0.11

Good clean

Good cleaning products

Great for cleaning washing machine

Advertised Vs Actual Product16%+2.53

As advertised

does exactly what it promises

As described

Value For Money11%+0.28

definitely worth every penny

Excellent value for money

Good value

Ease Of Use10%+0.08

Easy to use

So easy to use just put it your draw

It is easy to use on appliances

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof50%▁▁▁█▅█
Defective Material/Parts22%▁▁█▁▂▁
Functionality-Overall22%▁█▁▁▂▁
Ease Of Cleaning6%▁▁▁▁█▁

FAQ

Common Wpro Limescale and Grease Remover questions

Answered from the same tracked data.