wotsits crunchy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Okay1,815.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay£219K£219K/yr · 226K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£4.15avg listing price — sweet spot $15–$100
Price range
Bad£1.36–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wotsits crunchy is a £219K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wotsits crunchy market data
- Units sold / yr
- 60K–80K
- avg 5,000–6,000/product
- Revenue / yr
- £249K–£332K
- units × avg price
- Conversion rate
- 23.4%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.6%
- Avg brand age
- 43 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Walkers100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top wotsits crunchy search terms
- wotsits189K/yr
- wotsits crunchy25K/yr
- crunchy wotsits5K/yr
- wotsit4K/yr
- watsits3K/yr
Top wotsits crunchy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
Walkers£2.644.7★3,543 rev
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 20x16.5g
Walkers£3.274.7★3,587 rev
Walkers Wotsits Giants Really Cheesy Vegetarian Baked Snacks 130 g
Walkers£1.394.6★2,072 rev
Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g
Walkers£1.534.5★502 rev
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 6x16.5g
Walkers£1.394.8★592 rev
Newest
by launch dateWalkers Wotsits Really Cheesy Multipack Snacks Crisps 20x16.5g
Walkers£3.273,587 rev
Wotsits Crunchy Cheese 140g
Walkers£1.94351 rev
Walkers Wotsits Crunchy Really Cheesy Snacks Crisps 140g
Walkers£16.55181 rev
Walkers Wotsits Prawn Cocktail Snacks Crisps 6X13.5g
Walkers£1.36481 rev
Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g
Walkers£1.53502 rev
Trending
90-day click momentumWalkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
Walkers£2.644.7★
Walkers Wotsits Giants Sweet & Spicy Snacks Crisps 130g
Walkers£1.414.7★
Walkers Wotsits Giants Really Cheesy Vegetarian Baked Snacks 130 g
Walkers£1.394.6★
Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g
Walkers£1.534.5★
Wotsits Crunchy Cheese 140g
Walkers£1.944.6★
What buyers say about wotsits crunchy
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Excellent price”
“so crispy”
“full of flavor”
“Excellent Quality”
“more sweet than spicy”
“They were fresh”
“I'm not keen on too much spice so these are perfect”
“Very big and yummy”
“Easy and convenient”
What buyers complain about
“Can be pricey”
“I my opinion the worsts are cheese”
“bigger”
“Stale”
“with no spicy flavour”
“its difficult to find Prawn Cocktail flavour in the shops”
“some dried out not impressed do not reccomend”
“Rock hard”
“the wotsits were all soft very disappointed”
“date rubbish”
Common questions
- Is wotsits crunchy profitable to sell on Amazon United Kingdom?
- The niche generates £219K/yr across 11 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the wotsits crunchy niche?
- 1 brands and 62 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wotsits crunchy?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for wotsits crunchy peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wotsits crunchy niche?
- Listings span £1.36–£16.55; the average listing price is £4.15 (sweet spot $15–$100). The average incumbent carries 1,816 reviews — the moat a new listing must climb.