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Wotsits Crunchy

Fail

The top 5 brands take 100% of clicks, so Wotsits Crunchy is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£219K/yr226K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
76%top-5 click share · 1 brands · 62 sellers

Flapen Score

Wotsits Crunchy against its category

The dotted line is the Grocery average. Past it, Wotsits Crunchy is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wotsits Crunchy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wotsits Crunchy 226K times last year and spent an estimated £219K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

23.4% of searches ended in a purchase last week.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
23.4%
Market size, estimated
£219Ka year
Peak month
September1.4× the quietest month
Top search term
wotsits189K searches a year

02 · Price

A sale here is worth £4.15.

Listings sell for £4.15 on average, from £1.36 to £16.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £4.15 that is £21K to £25K a year per listing.

Average price
£4.15under the $15 to $100 sweet spot
Price range
£1.36–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£21K–£25K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #77 within Snack Foods. It carries 1,816 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#77in Snack Foods
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,816per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wotsits Crunchy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Walkers100%
  • Open — no brand owns it (0%)

Demand

Wotsits Crunchy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wotsits Crunchy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wotsits189K/yr
  • wotsits crunchy25K/yr
  • crunchy wotsits5K/yr
  • wotsit4K/yr
  • watsits3K/yr

Reviews and returns

What reviews say buyers love and hate about Wotsits Crunchy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.02

Can be pricey

They were extremely cheap too

wasted money

Taste-Overall14%+2.30

I my opinion the worsts are cheese

Didnt like them didnt taste like prawn cocktail at all never buy again

it tasted quite bland

Size-Overall13%−0.02

bigger

Very small

Tiny bags

Stale/Rotten/Spoiled13%−0.06

Stale

Usual wotsits

15 out of 100 was stale

Spiciness8%−0.03

with no spicy flavour

are extremely spicy

not spicy enough tho

Love

Taste-Overall34%+2.30

Great taste

Very delicious snack

Nice snack

Value For Money21%−0.02

Excellent price

Great buy

Excellent value for money

Crispiness18%+1.11

so crispy

I love the crunch

Love these crisps always love to see them in the cupboard

Flavor13%+1.03

full of flavor

The same great cheesy flavour

Very very strong flavour

Quality-Overall4%+0.05

Excellent Quality

Excelent

Excellent quality thank you

FAQ

Common Wotsits Crunchy questions

Answered from the same tracked data.