Wotsits Crunchy
FailThe top 5 brands take 100% of clicks, so Wotsits Crunchy is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £219K/yr226K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 76%top-5 click share · 1 brands · 62 sellers
Flapen Score
Wotsits Crunchy against its category
The dotted line is the Grocery average. Past it, Wotsits Crunchy is stronger. Inside it, weaker.
Market
The Wotsits Crunchy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wotsits Crunchy 226K times last year and spent an estimated £219K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
23.4% of searches ended in a purchase last week.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 23.4%
- Market size, estimated
- £219Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- wotsits189K searches a year
02 · Price
A sale here is worth £4.15.
Listings sell for £4.15 on average, from £1.36 to £16.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £4.15 that is £21K to £25K a year per listing.
- Average price
- £4.15under the $15 to $100 sweet spot
- Price range
- £1.36–£16.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £21K–£25K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #77 within Snack Foods. It carries 1,816 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #77in Snack Foods
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,816per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Wotsits Crunchy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Walkers Wotsits Really Cheesy Multipack Snacks Crisps 20x16.5g
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 3,587
- Age
- 3y ago

Walkers Wotsits Giants Really Cheesy Vegetarian Baked Snacks 130 g
- Price
- £1.39
- Rating
- 4.6/5
- Reviews
- 2,072
- Age
- 6y ago

Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g
- Price
- £1.53
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 4y ago

Walkers Wotsits Really Cheesy Multipack Snacks Crisps 6x16.5g
- Price
- £1.39
- Rating
- 4.8/5
- Reviews
- 592
- Age
- 6y ago
Trending
90-day click momentum
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Walkers Wotsits Giants Sweet & Spicy Snacks Crisps 130g
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 3,587
- Age
- 6y ago

Walkers Wotsits Giants Really Cheesy Vegetarian Baked Snacks 130 g
- Price
- £1.39
- Rating
- 4.6/5
- Reviews
- 2,072
- Age
- 6y ago

Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g
- Price
- £1.53
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 4y ago

Wotsits Crunchy Cheese 140g
- Price
- £1.94
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 4y ago
Newest
by launch date
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 20x16.5g
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 3,587
- Age
- 3y ago

Wotsits Crunchy Cheese 140g
- Price
- £1.94
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 4y ago

Walkers Wotsits Crunchy Really Cheesy Snacks Crisps 140g
- Price
- £16.55
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 4y ago

Walkers Wotsits Prawn Cocktail Snacks Crisps 6X13.5g
- Price
- £1.36
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 4y ago

Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g
- Price
- £1.53
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Walkers100%
- Open — no brand owns it (0%)
Demand
Wotsits Crunchy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wotsits Crunchy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wotsits189K/yr
- wotsits crunchy25K/yr
- crunchy wotsits5K/yr
- wotsit4K/yr
- watsits3K/yr
Reviews and returns
What reviews say buyers love and hate about Wotsits Crunchy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Can be pricey
They were extremely cheap too
wasted money
I my opinion the worsts are cheese
Didnt like them didnt taste like prawn cocktail at all never buy again
it tasted quite bland
bigger
Very small
Tiny bags
Stale
Usual wotsits
15 out of 100 was stale
with no spicy flavour
are extremely spicy
not spicy enough tho
Love
Great taste
Very delicious snack
Nice snack
Excellent price
Great buy
Excellent value for money
so crispy
I love the crunch
Love these crisps always love to see them in the cupboard
full of flavor
The same great cheesy flavour
Very very strong flavour
Excellent Quality
Excelent
Excellent quality thank you
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wotsits Crunchy questions
Answered from the same tracked data.









