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Wormwood

Wormwood shows low returns (0.1%), but soft demand (-28.8% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 12Growth 11Conversion 70Competition 52Returns 100Price range 71Avg price 52Brand share 76Review moat 80Quality gap 57
This niche Category average

Is Wormwood profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wormwood is a £50K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.

Wormwood: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.8% over the last 90 days and 6.4% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr5K
Search volume / yr-28.8%63K
Conversion rate6.4%
Avg price£12.28

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers20 · 22
Top-5 product click share54%
Open market41%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement80%
New entrants (1y)12· 4 succeeded
Avg rating4.4★
Avg reviews401

Top Wormwood products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

22

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

35%

  • ALPHA0119%
  • Roundway Supplements15%
  • Herbal Remedies by J.12%
  • HealthEssent7%
  • Hybrid Health6%
  • Old India6%

Wormwood demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR6.4%Products25Brands20Top 5 Brands59%OOS Rate3.4%Rating4.4★Reviews401Avg BSR#692
2K1KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.5×

Top Wormwood search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wormwood49K/yr
  • sweet wormwood6K/yr
  • wormwood capsules5K/yr
  • wormwood tincture3K/yr

What reviews say buyers love and hate about Wormwood

What buyers mention most, as a share of all reviews.

What buyers love

64% of reviews
Quality-Overall16%

Excellent Product

Advertised Vs Actual Product7%

Worked as advertised

Ease Of Use7%

Easy to take

Regulates Digestion6%

Great Digestion Aid

Taste-Overall6%

slightly bitter taste that is quite nice even when taken on its own

What buyers complain about

52% of reviews
Functionality-Overall10%

Don't work

Taste-Overall7%

No strong taste

Regulates Digestion6%

Was told this would help my digestion BUT just gave me terrible indigestion

Side Effects6%

These tablets gave me terrible bloating and a really bad stomach ache and awful gas

Value For Money5%

It is a bit expensive

Common Wormwood questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wormwood 52/100 on Amazon United Kingdom — Worth a look. The niche generates £50K/yr across 25 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.
Search demand for Wormwood on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.5× the quietest.