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Wormwood

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -28.8% this quarter, so Wormwood is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£50K/yr63K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
54%top-5 click share · 20 brands · 22 sellers

Flapen Score

Wormwood against its category

The dotted line is the Grocery average. Past it, Wormwood is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wormwood market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wormwood 63K times last year and spent an estimated £50K. The top 5 brands take 59% of clicks. Demand peaks in Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
6.4%
Market size, estimated
£50Ka year
Peak month
September1.5× the quietest month
Top search term
wormwood49K searches a year

02 · Price

A sale here is worth £12.28.

Listings sell for £12.28 on average, from £5.35 to £38.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.28 that is £1K to £3K a year per listing.

Average price
£12.28under the $15 to $100 sweet spot
Price range
£5.35–£38.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #692 within Tea. It carries 401 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#692in Tea
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
401per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wormwood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

22

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

35%

  • ALPHA0119%
  • Roundway Supplements15%
  • Herbal Remedies by J.12%
  • HealthEssent7%
  • Hybrid Health6%
  • Old India6%

Demand

Wormwood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.5×

Search terms

Top Wormwood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wormwood49K/yr
  • sweet wormwood6K/yr
  • wormwood capsules5K/yr
  • wormwood tincture3K/yr

Reviews and returns

What reviews say buyers love and hate about Wormwood

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.16

Don't work

Didn't work on me

Didn't do anything for me

Taste-Overall7%

No strong taste

But the taste is a little strong if you open a capsule

this didnt have that a strong taste at all

Regulates Digestion6%+0.13

Was told this would help my digestion BUT just gave me terrible indigestion

I haven't noticed any difference in either bowel movements or bloating

Defo helps your digestion

Side Effects6%−0.04

These tablets gave me terrible bloating and a really bad stomach ache and awful gas

Made no impact to my gut health

My side effects when using them were constant headaches as they are probably quite toxic to the body

Value For Money5%+0.30

It is a bit expensive

Waste of money

it's disappointing for the price

Love

Quality-Overall16%+1.09

Excellent Product

Good products, as described

The quality of the container is good

Advertised Vs Actual Product7%+0.41

Worked as advertised

As expected

I'm getting what I paid for

Ease Of Use7%+0.54

Easy to take

easy to store

easy to use

Regulates Digestion6%+0.13

Great Digestion Aid

digestion seems to run more smoothly

great for the gut

Taste-Overall6%

slightly bitter taste that is quite nice even when taken on its own

Very very tasty

This blend tastes strong

FAQ

Common Wormwood questions

Answered from the same tracked data.