wormwood
Worth a lookShows low returns (0.1%), but soft demand (-28.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great401.48avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good£5.35–£38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 63K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wormwood is a £50K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wormwood market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #692
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 3.4%
- Avg brand age
- 36 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
22
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
35%
- ALPHA0119%
- Roundway Supplements15%
- Herbal Remedies by J.12%
- HealthEssent7%
- Hybrid Health6%
- Old India6%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -28.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.5×
Top wormwood search terms
- wormwood49K/yr
- sweet wormwood6K/yr
- wormwood capsules5K/yr
- wormwood tincture3K/yr
Top wormwood products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wormwood Black Walnut and Clove Capsules | High Strength Supplement for Humans | 2 Months Supply | 60 Capsules 600mg per Serving | Vegan Supplement and UK Made (Pack of 1)
Roundway Supplements£14.164.4★450 rev
Clove Wormwood & Green Black Walnut Hull 525mg 90 Vegan Capsules High Strength Multi-Botanical Complex Supplement Resealable and Recyclable Pouch by Alpha01
ALPHA01£8.224.5★1,137 rev
Wormwood Tea Dried Herb 50g - Detox Cleanse Kidney - Artemisa Absinthum - Herbal Remedies by J. - Piolun
Herbal Remedies by J.£6.164.6★276 rev
HealthEssent Wormwood Black Walnut and Clove Complex 1005mg High Strength Plant-Based Formula for Humans with Pumpkin Seed Slippery Elm & Papaya - (30 Day Supply) - 60 Vegan Capsules
HealthEssent£10.464.4★154 rev
Hybrid Health Wormwood Black Walnut and Clove 600mg Supplement - 120 Vegan Capsules Optimal Strength Formula Independently Third Party Lab Tested 4 Months Supply
Hybrid Health£11.084.4★31 rev
Newest
by launch date
Wormwood Black Walnut & Clove Capsules 500mg Triple Herb Gut Support Complex 210 Capsules Digestive & Immune Support for Men & Women Colon Liver & Gut Health 210 Day Supply
nura wellness co.£13.3516 rev
IDDA Herbal Wormwood Tea 200g 7.1 oz Dried and Cut Wormwood Herb Herbal Loose Leaf Tea
IDDA Herbal£6.9934 rev
ProBotanics Wormwood Black Walnut and Clove Liquid Drops - All-in-One Botanical Herbal Extract Supplement | Digestive Support and Detox Aid for Human Gut Health - Alcohol Free | Vegan - 60ml
ProBotanics£16.4521 rev
Black Walnut Wormwood Soft Capsules Black Walnut Hulls & Wormwood & Clove Bud High Strength Supplement for Humans Boosts Daily Energy Supports Digestive Comfort 240P
Onznoz£13.7611 rev
Wormwood Black Walnut and Clove Herbal Drop Black Walnut & Wormwood & Pumpkin Seed & Clove 20-in-1 Liquid Drops Supports Immune Wellness Supports Digestive Health 60ml
Onznoz£10.7821 rev
Trending
90-day click momentumIDDA Herbal Wormwood Tea 200g 7.1 oz Dried and Cut Wormwood Herb Herbal Loose Leaf Tea
IDDA Herbal£6.994.4★
Wormwood Black Walnut & Clove Capsules 500mg Triple Herb Gut Support Complex 210 Capsules Digestive & Immune Support for Men & Women Colon Liver & Gut Health 210 Day Supply
nura wellness co.£13.354.8★
ProBotanics Wormwood Black Walnut and Clove Liquid Drops - All-in-One Botanical Herbal Extract Supplement | Digestive Support and Detox Aid for Human Gut Health - Alcohol Free | Vegan - 60ml
ProBotanics£16.454.4★
Wormwood Black Walnut and Clove Herbal Drop Black Walnut & Wormwood & Pumpkin Seed & Clove 20-in-1 Liquid Drops Supports Immune Wellness Supports Digestive Health 60ml
Onznoz£10.783.9★
Black Walnut Wormwood Soft Capsules Black Walnut Hulls & Wormwood & Clove Bud High Strength Supplement for Humans Boosts Daily Energy Supports Digestive Comfort 240P
Onznoz£13.764.6★
What buyers say about wormwood
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Worked as advertised”
“Easy to take”
“Great Digestion Aid”
“slightly bitter taste that is quite nice even when taken on its own”
“Worth it”
“though I find I have no problems in swallowing them”
“No side effects”
“Worked well”
“I like the mix of ingredients in this product”
What buyers complain about
“Don't work”
“No strong taste”
“Was told this would help my digestion BUT just gave me terrible indigestion”
“These tablets gave me terrible bloating and a really bad stomach ache and awful gas”
“It is a bit expensive”
“Exceed the dose though”
“Didn't feel better at all”
“I have been struggling a lot with feeling very uncomfortable in the stomach in the evenings”
“Good product, poor quality control”
“can definitely smell the cloves”
Common questions
- Is wormwood profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 25 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the wormwood niche?
- 20 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in wormwood?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Regulates Digestion. The return rate is 0.1%.
- When does demand for wormwood peak?
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- What does it cost to enter the wormwood niche?
- Listings span £5.35–£38.23; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.