World Food
FailThe top 5 brands take 100% of clicks, so World Food is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £530K/yr866K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 6 sellers
Flapen Score
World Food against its category
The dotted line is the Grocery average. Past it, World Food is stronger. Inside it, weaker.
Market
The World Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for World Food 866K times last year and spent an estimated £530K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 41.1% of those searches ended in a purchase.
Shoppers searched for this 866K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 41.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.
- Searches, last 12 months
- 866K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 41.1%
- Market size, estimated
- £530Ka year
- Peak month
- November3.5× the quietest month
- Top search term
- broccoli396K searches a year
02 · Price
A sale here is worth £1.49.
Listings sell for £1.49 on average, from £0.74 to £2.57. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £1.49 that is £30K to £37K a year per listing.
- Average price
- £1.49under the $15 to $100 sweet spot
- Price range
- £0.74–£2.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £30K–£37K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,358 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,358per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top World Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Market ST Broccoli 350g
- Price
- £0.89
- Rating
- 4.5/5
- Reviews
- 6,683
- Age
- 9y ago

Morrisons Spinach 160g
- Price
- £1.14
- Rating
- 4.5/5
- Reviews
- 3,307
- Age
- 9y ago

Morrisons The Greengrocers on Market Street Spinach 450g
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 4y ago

by Amazon Whole Broccoli 350g
- Price
- £0.74
- Rating
- 4.6/5
- Reviews
- 1,471
- Age
- 5y ago

Little Leaves Spinach 200g
- Price
- £1.36
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 5y ago
Trending
estimated 90-day click momentum
Morrisons Whole Leaf Spinach 950g
- Price
- £1.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Carrots 1kg
- Price
- £0.84
- Rating
- 4.6/5
- Reviews
- 3,102
- Age
- 10y ago

Morrisons Organic Carrots 600g Pack of 1
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 9y ago

Morrisons The Greengrocers on Market Street Spinach 450g
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 4y ago

Little Leaves Spinach 200g
- Price
- £1.36
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 5y ago
Newest
by launch date
Morrisons Whole Leaf Spinach 950g
- Price
- £1.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Morrisons Tenderstem Broccoli 80g
- Price
- £1.38
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 11mo ago

MORRISONS The Best TENDERSTEM Broccoli 330G
- Price
- £2.57
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

MORRISONS Large Broccoli 500g
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 876
- Age
- 3y ago

Morrisons The Greengrocers On Market Street Broccoli Florets 160g
- Price
- £1.64
- Rating
- 4.3/5
- Reviews
- 288
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Morrisons76%
- by Amazon17%
- Little Leaves7%
Demand
World Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×
Search terms
Top World Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- broccoli396K/yr
- spinach276K/yr
- organic vegetables23K/yr
- baby spinach20K/yr
- brocolli19K/yr
- organic carrots21K/yr
- brocoli10K/yr
- organic broccoli5K/yr
- organic veg4K/yr
- organic spinach5K/yr
Reviews and returns
What reviews say buyers love and hate about World Food
We read the reviews and the return reasons for every product selling here.
“A very small portion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common World Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









