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World Food

Fail

The top 5 brands take 100% of clicks, so World Food is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£530K/yr866K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
66%top-5 click share · 3 brands · 6 sellers

Flapen Score

World Food against its category

The dotted line is the Grocery average. Past it, World Food is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The World Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for World Food 866K times last year and spent an estimated £530K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

41.1% of searches ended in a purchase last week.

Shoppers searched for this 866K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 41.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.

Searches, last 12 months
866K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
41.1%
Market size, estimated
£530Ka year
Peak month
November3.5× the quietest month
Top search term
broccoli396K searches a year

02 · Price

A sale here is worth £1.49.

Listings sell for £1.49 on average, from £0.74 to £2.57. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £1.49 that is £30K to £37K a year per listing.

Average price
£1.49under the $15 to $100 sweet spot
Price range
£0.74–£2.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
£30K–£37K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,358 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Fresh & Chilled
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,358per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£106K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Morrisons76%
  • by Amazon17%
  • Little Leaves7%

Demand

World Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top World Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broccoli396K/yr
  • spinach276K/yr
  • organic vegetables23K/yr
  • baby spinach20K/yr
  • brocolli19K/yr
  • organic carrots21K/yr
  • brocoli10K/yr
  • organic broccoli5K/yr
  • organic veg4K/yr
  • organic spinach5K/yr

Reviews and returns

What reviews say buyers love and hate about World Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.04

A very small portion

Tiny

These are huge

Taste-Overall8%+0.58

Why do carrots have no taste

Tasted like broccoli

Moist/Dry8%−0.05

They don't last long as too wet in the bag

sometimes it wilted with in the day

Hard Feel6%−0.04

Bit tough

too hard at stem

Durability6%−0.04

Went off in a few days

Didn't last 3 days before dissolving into mush

Love

Freshness34%+2.66

It arrived fresh and tasted fine

always fresh

It tasted fresh with a fairly earthy, robust flavour, and was a decent size for a couple of meals

Taste-Overall17%+0.58

It tasted fresh with a fairly earthy, robust flavour, and was a decent size for a couple of meals

tasted like broccoli amazing

Very tasty

Quality-Overall10%+0.25

Good quality, good taste, always fresh

Good product

Quality

Value For Money9%−0.02

good value for money

Good value

found it good value for money

Vegan/Organic5%+0.36

Pleased to find organic carrots fo myself and th dogs

Organic carrots definitely taste better

Organic

FAQ

Common World Food questions

Answered from the same tracked data.