World Food
FailThe top 5 brands take 100% of clicks, so World Food is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £530K/yr866K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 6 sellers
Flapen Score
World Food against its category
The dotted line is the Grocery average. Past it, World Food is stronger. Inside it, weaker.
Market
The World Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for World Food 866K times last year and spent an estimated £530K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
41.1% of searches ended in a purchase last week.
Shoppers searched for this 866K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 41.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.
- Searches, last 12 months
- 866K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 41.1%
- Market size, estimated
- £530Ka year
- Peak month
- November3.5× the quietest month
- Top search term
- broccoli396K searches a year
02 · Price
A sale here is worth £1.49.
Listings sell for £1.49 on average, from £0.74 to £2.57. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £1.49 that is £30K to £37K a year per listing.
- Average price
- £1.49under the $15 to $100 sweet spot
- Price range
- £0.74–£2.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £30K–£37K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,358 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,358per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top World Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Market ST Broccoli 350g
- Price
- £0.89
- Rating
- 4.5/5
- Reviews
- 6,683
- Age
- 9y ago

Morrisons Spinach 160g
- Price
- £1.14
- Rating
- 4.5/5
- Reviews
- 3,307
- Age
- 9y ago

Morrisons The Greengrocers on Market Street Spinach 450g
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 4y ago

by Amazon Whole Broccoli 350g
- Price
- £0.74
- Rating
- 4.6/5
- Reviews
- 1,471
- Age
- 5y ago

Little Leaves Spinach 200g
- Price
- £1.36
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 5y ago
Trending
90-day click momentum
Morrisons Whole Leaf Spinach 950g
- Price
- £1.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Carrots 1kg
- Price
- £0.84
- Rating
- 4.6/5
- Reviews
- 3,102
- Age
- 10y ago

Morrisons Organic Carrots 600g Pack of 1
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 9y ago

Morrisons The Greengrocers on Market Street Spinach 450g
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 4y ago

Little Leaves Spinach 200g
- Price
- £1.36
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 5y ago
Newest
by launch date
Morrisons Whole Leaf Spinach 950g
- Price
- £1.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Morrisons Tenderstem Broccoli 80g
- Price
- £1.38
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 11mo ago

MORRISONS The Best TENDERSTEM Broccoli 330G
- Price
- £2.57
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

MORRISONS Large Broccoli 500g
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 876
- Age
- 3y ago

Morrisons The Greengrocers On Market Street Broccoli Florets 160g
- Price
- £1.64
- Rating
- 4.3/5
- Reviews
- 288
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Morrisons76%
- by Amazon17%
- Little Leaves7%
Demand
World Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×
Search terms
Top World Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- broccoli396K/yr
- spinach276K/yr
- organic vegetables23K/yr
- baby spinach20K/yr
- brocolli19K/yr
- organic carrots21K/yr
- brocoli10K/yr
- organic broccoli5K/yr
- organic veg4K/yr
- organic spinach5K/yr
Reviews and returns
What reviews say buyers love and hate about World Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A very small portion
Tiny
These are huge
Why do carrots have no taste
Tasted like broccoli
They don't last long as too wet in the bag
sometimes it wilted with in the day
Bit tough
too hard at stem
Went off in a few days
Didn't last 3 days before dissolving into mush
Love
It arrived fresh and tasted fine
always fresh
It tasted fresh with a fairly earthy, robust flavour, and was a decent size for a couple of meals
It tasted fresh with a fairly earthy, robust flavour, and was a decent size for a couple of meals
tasted like broccoli amazing
Very tasty
Good quality, good taste, always fresh
Good product
Quality
good value for money
Good value
found it good value for money
Pleased to find organic carrots fo myself and th dogs
Organic carrots definitely taste better
Organic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common World Food questions
Answered from the same tracked data.









