Is world food profitable to sell on Amazon United Kingdom?

The niche generates £530K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (43/100).

How competitive is the world food niche?

3 brands and 6 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in world food?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Moist/Dry. The return rate is 0.0%.

When does demand for world food peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.5× the quietest.

What does it cost to enter the world food niche?

Listings span £0.74–£2.57; the average listing price is £1.49 (sweet spot $15–$100). The average incumbent carries 1,358 reviews — the moat a new listing must climb.

world food

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible41.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good£530K

£530K/yr · 866K searches

Review moat

Good1,358.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£1.49

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£0.74–£2.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, world food is a £530K/yr Amazon United Kingdom market (866K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

world food market data

Units sold / yr: 300K–400K; avg 20,000–25,000/product
Revenue / yr: £447K–£596K; units × avg price
Conversion rate: 41.1%
Avg BSR: #1
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Morrisons76%
by Amazon17%
Little Leaves7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Open Trend

Top world food search terms

broccoli396K/yr -16.4%37.8% conv.
spinach276K/yr -6.1%31.0% conv.
organic vegetables23K/yr -30.7%5.9% conv.
baby spinach20K/yr -22.0%31.9% conv.
brocolli19K/yr -23.7%43.3% conv.
organic carrots21K/yr -44.6%33.3% conv.
brocoli10K/yr -27.0%35.0% conv.
organic broccoli5K/yr +24.3%28.5% conv.
organic veg4K/yr +10.3%10.5% conv.
organic spinach5K/yr +1.1%12.0% conv.

All search terms

Top world food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Market ST Broccoli 350g

Morrisons£0.894.5★6,683 rev

Morrisons Spinach 160g

Morrisons£1.144.5★3,307 rev

Morrisons The Greengrocers on Market Street Spinach 450g

Morrisons£2.284.6★524 rev

by Amazon Whole Broccoli 350g

by Amazon£0.744.6★1,471 rev

Little Leaves Spinach 200g

Little Leaves£1.364.6★708 rev

Newest

by launch date

Morrisons Whole Leaf Spinach 950g

Morrisons£1.562 rev

2mo ago

Morrisons Tenderstem Broccoli 80g

Morrisons£1.38104 rev

11mo ago

MORRISONS The Best TENDERSTEM Broccoli 330G

Morrisons£2.57127 rev

1y ago

MORRISONS Large Broccoli 500g

Morrisons£1.21876 rev

3y ago

Morrisons The Greengrocers On Market Street Broccoli Florets 160g

Morrisons£1.64288 rev

3y ago

What buyers say about world food

What buyers praise and complain about, mined from review topics.

What buyers love

Freshness34%

“It arrived fresh and tasted fine”

Taste-Overall17%

“It tasted fresh with a fairly earthy, robust flavour, and was a decent size for a couple of meals”

Quality-Overall10%

“Good quality, good taste, always fresh”

Value For Money9%

“good value for money”

Vegan/Organic5%

“Pleased to find organic carrots fo myself and th dogs”

Advertised Vs Actual Product4%

“As described”

Flavor3%

“But very nice flavour”

Health Benefits-Overall2%

“Very good for health”

Soft Feel2%

“Nice and tender”

Size-Overall2%

“Lovely spinach great bag size”

What buyers complain about

Size-Overall17%

“A very small portion”

Taste-Overall8%

“Why do carrots have no taste”

Moist/Dry8%

“They don't last long as too wet in the bag”

Hard Feel6%

“Bit tough”

Durability6%

“Went off in a few days”

Nutritional Content6%

“Not food”

Stale/Rotten/Spoiled6%

“Not fresh,”

Quality-Overall5%

“Inconsistent quality”

Blend/Ratio4%

“Still, I shall probably order again and hope for a better ratio”