How competitive is the World Food niche on Amazon United Kingdom?

3 brands and 6 sellers compete in World Food on Amazon United Kingdom. The top 5 World Food products take 66% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in World Food?

World Food buyers on Amazon United Kingdom complain most about Size-Overall, Taste-Overall, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the World Food niche?

World Food sells for £1.49 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.74–£2.57. The average incumbent carries 1,358 reviews — the moat a new listing must climb.

World Food

brand-locked demand (top 5 brands take 100% of clicks) — World Food doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is World Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, World Food is a £530K/yr Amazon United Kingdom market (866K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

World Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.5% over the last 90 days and 41.1% of searches end in a purchase.

£530K

revenue / yr

Units sold / yr400K

Search volume / yr-16.5%866K

Conversion rate41.1%

Avg price£1.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 6

Top-5 product click share66%

Open market0%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top World Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Market ST Broccoli 350g

Price: £0.89
Rating: 4.5/5
Reviews: 6,683
Age: 9y ago

Morrisons Spinach 160g

Price: £1.14
Rating: 4.5/5
Reviews: 3,307
Age: 9y ago

Morrisons The Greengrocers on Market Street Spinach 450g

Price: £2.28
Rating: 4.6/5
Reviews: 524
Age: 4y ago

by Amazon Whole Broccoli 350g

Price: £0.74
Rating: 4.6/5
Reviews: 1,471
Age: 5y ago

Little Leaves Spinach 200g

Price: £1.36
Rating: 4.6/5
Reviews: 708
Age: 5y ago

Newest

by launch date

Morrisons Whole Leaf Spinach 950g

Price: £1.56
Rating: 4.5/5
Reviews: 2
Age: 2mo ago

Morrisons Tenderstem Broccoli 80g

Price: £1.38
Rating: 4.3/5
Reviews: 104
Age: 11mo ago

MORRISONS The Best TENDERSTEM Broccoli 330G

Price: £2.57
Rating: 4.5/5
Reviews: 127
Age: 1y ago

MORRISONS Large Broccoli 500g

Price: £1.21
Rating: 4.5/5
Reviews: 876
Age: 3y ago

Morrisons The Greengrocers On Market Street Broccoli Florets 160g

Price: £1.64
Rating: 4.3/5
Reviews: 288
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Morrisons76%
by Amazon17%
Little Leaves7%

World Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume866KCVR41.1%Products18Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,358Avg BSR#1

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Top World Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

broccoli396K/yr -16.4%37.8% conv.
spinach276K/yr -6.1%31.0% conv.
organic vegetables23K/yr -30.7%5.9% conv.
baby spinach20K/yr -22.0%31.9% conv.
brocolli19K/yr -23.7%43.3% conv.
organic carrots21K/yr -44.6%33.3% conv.
brocoli10K/yr -27.0%35.0% conv.
organic broccoli5K/yr +24.3%28.5% conv.
organic veg4K/yr +10.3%10.5% conv.
organic spinach5K/yr +1.1%12.0% conv.

What reviews say buyers love and hate about World Food

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Freshness34%

“It arrived fresh and tasted fine”

Taste-Overall17%

“It tasted fresh with a fairly earthy, robust flavour, and was a decent size for a couple of meals”

Quality-Overall10%

“Good quality, good taste, always fresh”

Value For Money9%

“good value for money”

Vegan/Organic5%

“Pleased to find organic carrots fo myself and th dogs”

What buyers complain about

68% of reviews

Size-Overall17%

“A very small portion”

Taste-Overall8%

“Why do carrots have no taste”

Moist/Dry8%

“They don't last long as too wet in the bag”

Hard Feel6%

“Bit tough”

Durability6%

“Went off in a few days”

Common World Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores World Food 43/100 on Amazon United Kingdom — Skip it. The niche generates £530K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -16.5% over the last 90 days.