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Worcestershire Sauce

Fail

The top 5 brands take 100% of clicks, so Worcestershire Sauce is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£137K/yr98K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
85%top-5 click share · 5 brands · 51 sellers

Flapen Score

Worcestershire Sauce against its category

The dotted line is the Grocery average. Past it, Worcestershire Sauce is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worcestershire Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Worcestershire Sauce 98K times last year and spent an estimated £137K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

26.1% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
26.1%
Market size, estimated
£137Ka year
Peak month
November2.0× the quietest month
Top search term
worcestershire sauce68K searches a year

02 · Price

A sale here is worth £5.32.

Listings sell for £5.32 on average, from £1.41 to £23.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £5.32 that is £13K to £16K a year per listing.

Average price
£5.32under the $15 to $100 sweet spot
Price range
£1.41–£23.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,465 within Condiments & Sauces. It carries 658 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#1,465in Condiments & Sauces
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
658per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Worcestershire Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Lea & Perrins72%
  • Morrisons20%
  • The Condiment Company3%
  • HEINZ2%
  • Hendersons2%
  • Open — no brand owns it (0%)

Demand

Worcestershire Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Worcestershire Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worcestershire sauce68K/yr
  • worcester sauce19K/yr
  • lea and perrins worcestershire sauce9K/yr
  • lea and perrins3K/yr

Reviews and returns

What reviews say buyers love and hate about Worcestershire Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.08

Not fit for consumption

Its large

Value For Money31%−0.05

expensive

Would prefer cheaper option

Taste-Overall6%+1.63

Tastes the same just shame for cost

Love

Value For Money30%−0.05

Good value for money

Good value

Great at the price point I purchased it for

Quality-Overall21%+1.69

Excellent product

Good quality

Decent

Taste-Overall19%+1.63

Nice sauce

Great Taste

Tasty

Flavor7%+0.51

flavour no other brands compare

Great for flavouring your cooking

Size-Overall7%−0.08

Good size

Good large bottles

Good size bottle

FAQ

Common Worcestershire Sauce questions

Answered from the same tracked data.