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Worcester Sauce Crisps

Fail

The top 5 brands take 100% of clicks, so Worcester Sauce Crisps is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£22K/yr28K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
84%top-5 click share · 5 brands · 44 sellers

Flapen Score

Worcester Sauce Crisps against its category

The dotted line is the Grocery average. Past it, Worcester Sauce Crisps is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worcester Sauce Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Worcester Sauce Crisps 28K times last year and spent an estimated £22K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
7.5%
Market size, estimated
£22Ka year
Peak month
November1.4× the quietest month
Top search term
worcester sauce crisps18K searches a year

02 · Price

A sale here is worth £10.35.

Listings sell for £10.35 on average, from £1.22 to £25.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £10.35 that is £3K to £5K a year per listing.

Average price
£10.35under the $15 to $100 sweet spot
Price range
£1.22–£25.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #417 within Snack Foods. It carries 281 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
45%
Out of stock, average day
0.0%
Average rank
#417in Snack Foods
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Worcester Sauce Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Walkers83%
  • Generic8%
  • shopior6%
  • Yorkshire Crisps2%
  • Tayto2%
  • Open — no brand owns it (0%)

Demand

Worcester Sauce Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Worcester Sauce Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worcester sauce crisps18K/yr
  • worcestershire sauce crisps5K/yr
  • walkers worcester sauce crisps5K/yr
  • worcester sauce crisps walkers360/yr

Reviews and returns

What reviews say buyers love and hate about Worcester Sauce Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+1.99

Too many derivatives that claim to taste like Worcester sauce

No they are really bland

Lost taste

Value For Money20%−0.07

Expensive

more expensive than eBay

Amazon is still dearer/ costly

Spiciness10%−0.14

Lovely however they seem to have be not as spicy as they used to be

Not really spicy any more

Crispiness10%−0.05

Okay, crisps not big on flavour though

Strength10%−0.14

not as strong as Spoon full

Love

Taste-Overall33%+1.99

Best snack on earth

Great taste

Tasty as expected

Crispiness24%−0.05

I love these crisps

Thank you girl love crispy wontons sauce:::: cant in shop

They are delicious, the best crisp/snack on earth, always fresh and tasty

Flavor18%+1.78

Great flavour

Love Worcester Sauce now French Fries in Worcester Sauce flavour they taste great yummy for my tummy

fantastic flavoring

Value For Money11%−0.07

Cheaper than supermarkets

Excellent Value

Good value too

Quality-Overall5%+0.65

Good product

Excellent item

FAQ

Common Worcester Sauce Crisps questions

Answered from the same tracked data.