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Wooden Floor Cleaner

Fail

The top 5 brands take 100% of clicks, so Wooden Floor Cleaner is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£741K/yr297K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
77%top-5 click share · 5 brands · 67 sellers

Flapen Score

Wooden Floor Cleaner against its category

The dotted line is the Grocery average. Past it, Wooden Floor Cleaner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Floor Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Floor Cleaner 297K times last year and spent an estimated £741K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

19.3% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £741K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
19.3%
Market size, estimated
£741Ka year
Peak month
August1.2× the quietest month
Top search term
bona wood floor cleaner81K searches a year

02 · Price

A sale here is worth £12.92.

Listings sell for £12.92 on average, from £2.10 to £35.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £12.92 that is £39K to £52K a year per listing.

Average price
£12.92under the $15 to $100 sweet spot
Price range
£2.10–£35.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£39K–£52K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #28 within Household Cleaners. It carries 1,673 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#28in Household Cleaners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,673per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wooden Floor Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£74K£148K£222K£297K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Bona41%
  • Method32%
  • pledge15%
  • FLASH8%
  • Furniture Clinic4%
  • Open — no brand owns it (0%)

Demand

Wooden Floor Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Wooden Floor Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bona wood floor cleaner81K/yr
  • wooden floor cleaner55K/yr
  • wood floor cleaner43K/yr
  • wood floor cleaner liquid41K/yr
  • method wood floor cleaner21K/yr
  • hardwood floor cleaner8K/yr
  • floor cleaner wood8K/yr
  • bona hardwood floor cleaner4K/yr
  • wooden floor cleaner liquid6K/yr
  • pledge wood floor cleaner5K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Floor Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.07

It broke after 3rd usage it was returned immediately

Crap product wouldn't work after 5 weeks of use, don't buy

Doesnt last

Spray/Flow7%−0.03

the spray is faulty

suddenly the spray option doesnt work as usual

The spray has stopped working

Advertised Vs Actual Product6%−0.02

Misleading advert

Misleading product information

Ease Of Cleaning6%+1.10

as it doesn't clean well enough

This product is not good as it does not clean the dust floor

don;t bother if your looking for shine cleans the floor

Value For Money6%+0.18

Expensive

Not worth the money had little or no impact

a little pricey

Love

Smell31%+2.74

make the room smell so nice

Cleans with a lovely fragrance

Great smell

Ease Of Cleaning24%+1.10

Cleans well

Good cleaner

Good cleaning

Ease Of Use9%+0.43

Ease of use

Easy to use by applying liquid direct to cloth

Fantastic product easy to use works brilliantly on wooden floor

Quality-Overall8%+0.13

Excellent product

It is really good

THANKS METHOD - ANOTHER EXCELLENT PRODUCT

Value For Money6%+0.18

Great value for money

Value for money

Good product for a good price

Return

0.1% Return rate 24% Fixable by listing

Leak-Proof16%▅▄▃▆▃█
Spray/Flow11%▆█▅▆▄▂

the spray is faulty

suddenly the spray option doesnt work as usual

The spray has stopped working

Advertised Vs Actual Product9%▄▃▂▄█▇

Misleading advert

Misleading product information

Size-Overall8%▃▆█▅▅▁
Functionality-Overall6%█▁▇▃▄█

FAQ

Common Wooden Floor Cleaner questions

Answered from the same tracked data.