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Wooden Dish Brush

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $61K a year here, so Wooden Dish Brush is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£61K/yr68K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
55%top-5 click share · 21 brands · 61 sellers

Flapen Score

Wooden Dish Brush against its category

The dotted line is the Grocery average. Past it, Wooden Dish Brush is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Dish Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Dish Brush 68K times last year and spent an estimated £61K. The top 5 brands take 56% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
10.2%
Market size, estimated
£61Ka year
Peak month
January1.5× the quietest month
Top search term
wooden dish brush18K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £1.62 to £18.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.72 that is £2K to £4K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£1.62–£18.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #141 within Cleaning Tools. It carries 692 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#141in Cleaning Tools
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
692per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wooden Dish Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

61

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

55%

Top 20: 93%

Open market

39%

  • eplanita19%
  • Elliott14%
  • Tala11%
  • Addis6%
  • AIRNEX6%
  • MR.SIGA5%

Demand

Wooden Dish Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wooden Dish Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden dish brush18K/yr
  • bamboo dish brush15K/yr
  • wooden washing up brush12K/yr
  • bamboo washing up brush8K/yr
  • eco dish brush7K/yr
  • eco washing up brush5K/yr
  • natural dish brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Dish Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.23

Broke after a few uses

Quickly broke

Doesnt last

Material Quality6%−0.05

Plastic free

Made from Plastic

However, the main issue is the materials and finish

Quality-Overall6%+1.31

The new brush is not as good quality

Rubbish quality

Really bad quality

Ease Of Cleaning6%+0.38

its difficult to see how youd keep them properly clean with regular use around water

Rubbish, the brush fell out of the handle after a couple of days

they are not so effective at cleaning cups, mugs and glasses of any depth or slenderness of bowl, as, unless you are a tot your hand will be too big, to get to the bottom of the glass or cup whilst gripping it

Hard Feel4%+0.18

if somewhat stiff

It's quite rough

they looked very rough

Love

Quality-Overall16%+1.31

The variety in this kit is impressive

Excellent quality

Great quality brushes

Ease Of Cleaning12%+0.38

It cleans well

Cleans well

Good for cleaning in the kitchen

Eco Friendliness12%+0.34

Fantastic eco friendly set

eco friendly

is eco friendly too

Value For Money7%

excellent value for money

Great price too

Well worth it

Durability5%−0.23

durable

Very durable, my first set lasted a couple of years+ far longer than plastic

Long lasting & good quality

Return

0.2% Return rate 24% Fixable by listing

Quality-Overall11%▅▅█▆▁▄

The new brush is not as good quality

Rubbish quality

Really bad quality

Material Quality10%▁█▅▃▆▃

Plastic free

Made from Plastic

However, the main issue is the materials and finish

Size-Overall10%▃▁▇▄█▄

a little larger than a standard washing sponge

Too small

The head is a bit small

Durability7%▅▁█▇▁▁

Broke after a few uses

Quickly broke

Doesnt last

Advertised Vs Actual Product5%▁▁▄█▁▁

Quite misleading as the bristles

Bristles are plastic - misleading advertising

Not as it seems

FAQ

Common Wooden Dish Brush questions

Answered from the same tracked data.