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Wood Floor Polish

Fail

Demand is soft, at -19.2% this quarter, so Wood Floor Polish is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£146K/yr119K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
71%top-5 click share · 10 brands · 49 sellers

Flapen Score

Wood Floor Polish against its category

The dotted line is the Grocery average. Past it, Wood Floor Polish is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Floor Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Floor Polish 119K times last year and spent an estimated £146K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
8.7%
Market size, estimated
£146Ka year
Peak month
April1.6× the quietest month
Top search term
wood floor polish22K searches a year

02 · Price

A sale here is worth £14.02.

Listings sell for £14.02 on average, from £2.70 to £25.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.02 that is £4K to £7K a year per listing.

Average price
£14.02under the $15 to $100 sweet spot
Price range
£2.70–£25.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #96 within Household Cleaners. It carries 3,856 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
4.3%
Average rank
#96in Household Cleaners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,856per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Wood Floor Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

49

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Weiman50%
  • Bona25%
  • Method5%
  • underwoods4%
  • 2WORK4%
  • PIPIHUA3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Wood Floor Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Wood Floor Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood floor polish22K/yr
  • floor polish21K/yr
  • wood floor restorer12K/yr
  • wooden floor restorer9K/yr
  • wooden floor polish14K/yr
  • bona wood floor polish7K/yr
  • floor polishers for wooden floors10K/yr
  • weiman hardwood polish and restorer6K/yr
  • floor wax6K/yr
  • floor wax for wooden floors5K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Floor Polish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow12%

Very disappointed as really does not bring any shine to the floor at all

Not as shiny as I thought

Not shiny, put second coat on goes white and patchy

Functionality-Overall10%−0.07

Doesn't work

Doesnt not work as a polisher

didn't work well

Ease Of Cleaning7%−0.03

This product is not good as it does not clean the dust floor

don;t bother if your looking for shine cleans the floor

it is absolutely rubbish

Value For Money7%+0.27

Its quite expensive

Waste of money

a little pricey

Adhesion/Stickiness6%−0.05

Leaves sticky marks

but it made the floors sticky the next day

it does leave a slight sticky residue

Love

Quality-Overall19%+0.90

Good effective product

Excellent product

So far I have no complaints

Smell15%+0.99

no nasty smell

make the room smell so nice

Love the smell

Ease Of Use12%+1.09

Really easy to apply

Easy to use

Goes on so easy

Ease Of Cleaning12%−0.03

Cleans well

Effectiveness good to clean floor

Floor cleaner

Brightness/Shine/Glow9%

Beautiful shine

it gives a shine

nice shine

Return

0.2% Return rate 14% Fixable by listing

Functionality-Overall14%█▂▄▃▂▆

Doesn't work

Doesnt not work as a polisher

didn't work well

Compatibility-Overall13%▁▃▃▃█▅
Advertised Vs Actual Product11%▁▁▁█▅▅

certainly nothing like the images

Not as specified

This product definitely is not what I was expecting

Leak-Proof9%▁█▄▆▃▁
Wet Cleaning8%▁█▅▅▄▅

FAQ

Common Wood Floor Polish questions

Answered from the same tracked data.