Wood Floor Polish
FailDemand is soft, at -19.2% this quarter, so Wood Floor Polish is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £146K/yr119K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 49 sellers
Flapen Score
Wood Floor Polish against its category
The dotted line is the Grocery average. Past it, Wood Floor Polish is stronger. Inside it, weaker.
Market
The Wood Floor Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Floor Polish 119K times last year and spent an estimated £146K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 43 out of 100, a Fail.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £146Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- wood floor polish22K searches a year
02 · Price
A sale here is worth £14.02.
Listings sell for £14.02 on average, from £2.70 to £25.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.02 that is £4K to £7K a year per listing.
- Average price
- £14.02under the $15 to $100 sweet spot
- Price range
- £2.70–£25.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #96 within Household Cleaners. It carries 3,856 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 4.3%
- Average rank
- #96in Household Cleaners
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,856per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Wood Floor Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Weiman Hardwood Polish and Restorer 946ml
- Price
- £14.16
- Rating
- 4.6/5
- Reviews
- 14,752
- Age
- 8y ago

Bona Wood Floor Polish - Protect & Maintain - Gloss Finish - 1 Litre
- Price
- £11.65
- Rating
- 4.5/5
- Reviews
- 1,336
- Age
- 5y ago

Weiman 123 Polishing Polishing & Restoring heavily stressed hardwood floors natural shine removes scratches leaves a protective layer 946 ml volume
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 4,036
- Age
- 12y ago

Weiman Hardwood Floor Polish and Restorer 946 ml 2 Pack
- Price
- £25.87
- Rating
- 4.6/5
- Reviews
- 14,752
- Age
- 8y ago

Method Wood Floor Cleaner Moisturising Oil Surface Spray Gently Cleans and Shines Almond Natural Scent Pack of 1 739 ml
- Price
- £2.70
- Rating
- 4.6/5
- Reviews
- 4,414
- Age
- 10y ago
Trending
90-day click momentum
STARWAX Gloss Care Parquet & Laminate Floors 1 L
- Price
- £8.83
- Rating
- 4.5/5
- Reviews
- 1,031
- Age
- 10y ago

Vinyl Floor Polish - Polishes to a Glossy Sheen - Protects Against Stains - Fills Minor Scratches and Reduces Wear & Tear For All Types of Vinyl Flooring - 500ml
- Price
- £8.15
- Rating
- 4.0/5
- Reviews
- 435
- Age
- 4y ago

Weiman Hardwood Cleaner for Finished Hardwood Floors Engineered Floors Laminate - Streak-Free Results EPA Safer Choice Certified 32 oz
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 2,030
- Age
- 8y ago

Weiman 123 Polishing Polishing & Restoring heavily stressed hardwood floors natural shine removes scratches leaves a protective layer 946 ml volume
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 4,036
- Age
- 12y ago

Weiman Hardwood Polish and Restorer 946ml
- Price
- £14.16
- Rating
- 4.6/5
- Reviews
- 14,752
- Age
- 8y ago
Newest
by launch date
New Floor Restore | Restorative Treatment for Wood and Laminate Flooring | Bring back the shine! | 500ml
- Price
- £10.85
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 11mo ago

PIPIHUA Beeswax Polish for Wood & Furniture - Natural Wood Wax for All Types Furniture Polish to Enhance & Protect Any Wooden Surface 480ml
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 2,809
- Age
- 3y ago

Vinyl Floor Polish - Polishes to a Glossy Sheen - Protects Against Stains - Fills Minor Scratches and Reduces Wear & Tear For All Types of Vinyl Flooring - 500ml
- Price
- £8.15
- Rating
- 4.0/5
- Reviews
- 435
- Age
- 4y ago

Quick Shine Ultra Gloss Sealed Wooden Floor Finish Polish 800ml
- Price
- £12.94
- Rating
- 4.5/5
- Reviews
- 1,224
- Age
- 5y ago

Underwoods High Shine Floor Polish Slip Resistant 500ml
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
49
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Weiman50%
- Bona25%
- Method5%
- underwoods4%
- 2WORK4%
- PIPIHUA3%
- Open — no brand owns it (4 brands, 10%)
Demand
Wood Floor Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.6×
Search terms
Top Wood Floor Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood floor polish22K/yr
- floor polish21K/yr
- wood floor restorer12K/yr
- wooden floor restorer9K/yr
- wooden floor polish14K/yr
- bona wood floor polish7K/yr
- floor polishers for wooden floors10K/yr
- weiman hardwood polish and restorer6K/yr
- floor wax6K/yr
- floor wax for wooden floors5K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Floor Polish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointed as really does not bring any shine to the floor at all
Not as shiny as I thought
Not shiny, put second coat on goes white and patchy
Doesn't work
Doesnt not work as a polisher
didn't work well
This product is not good as it does not clean the dust floor
don;t bother if your looking for shine cleans the floor
it is absolutely rubbish
Its quite expensive
Waste of money
a little pricey
Leaves sticky marks
but it made the floors sticky the next day
it does leave a slight sticky residue
Love
Good effective product
Excellent product
So far I have no complaints
no nasty smell
make the room smell so nice
Love the smell
Really easy to apply
Easy to use
Goes on so easy
Cleans well
Effectiveness good to clean floor
Floor cleaner
Beautiful shine
it gives a shine
nice shine
Return
0.2% Return rate 14% Fixable by listing
Doesn't work
Doesnt not work as a polisher
didn't work well
certainly nothing like the images
Not as specified
This product definitely is not what I was expecting
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Floor Polish questions
Answered from the same tracked data.









