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Wood Floor Polish

Fail

Demand is soft, at -19.2% this quarter, so Wood Floor Polish is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£146K/yr119K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
71%top-5 click share · 10 brands · 49 sellers

Flapen Score

Wood Floor Polish against its category

The dotted line is the Grocery average. Past it, Wood Floor Polish is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Floor Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Floor Polish 119K times last year and spent an estimated £146K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
8.7%
Market size, estimated
£146Ka year
Peak month
April1.6× the quietest month
Top search term
wood floor polish22K searches a year

02 · Price

A sale here is worth £14.02.

Listings sell for £14.02 on average, from £2.70 to £25.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.02 that is £4K to £7K a year per listing.

Average price
£14.02under the $15 to $100 sweet spot
Price range
£2.70–£25.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #96 within Household Cleaners. It carries 3,856 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
4.3%
Average rank
#96in Household Cleaners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,856per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Wood Floor Polish products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

49

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

10%

  • Weiman50%
  • Bona25%
  • Method5%
  • underwoods4%
  • 2WORK4%
  • PIPIHUA3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Wood Floor Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Wood Floor Polish search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wood floor polish22K/yr
  • floor polish21K/yr
  • wood floor restorer12K/yr
  • wooden floor restorer9K/yr
  • wooden floor polish14K/yr
  • bona wood floor polish7K/yr
  • floor polishers for wooden floors10K/yr
  • weiman hardwood polish and restorer6K/yr
  • floor wax6K/yr
  • floor wax for wooden floors5K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Floor Polish

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Brightness/Shine/Glow”
0.2%of orders come back
“Very disappointed as really does not bring any shine to the floor at all”
A buyer, on “Brightness/Shine/Glow”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wood Floor Polish questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data