Wings
FailDemand is soft, at -19.6% this quarter, so Wings is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £64K/yr162K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 27 sellers
Flapen Score
Wings against its category
The dotted line is the Grocery average. Past it, Wings is stronger. Inside it, weaker.
Market
The Wings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wings 162K times last year and spent an estimated £64K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £64Ka year
- Peak month
- October5.4× the quietest month
- Top search term
- wings138K searches a year
02 · Price
A sale here is worth £6.69.
Listings sell for £6.69 on average, from £1.35 to £24.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.69 that is £2K to £3K a year per listing.
- Average price
- £6.69under the $15 to $100 sweet spot
- Price range
- £1.35–£24.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #78 within Fresh & Chilled. It carries 216 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 25.9%
- Average rank
- #78in Fresh & Chilled
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 216per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Wings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons British Chicken Wings 1kg
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 2,185
- Age
- 5y ago

HENBRANDT 1 x White Feather Wings 44cm x 34cm White Angel Wings Cosplay Halloween and Nativity Costume Accessory Fairy Wings with White Feathers Fancy Dress Costume Accessories for Adults
- Price
- £4.87
- Rating
- 3.6/5
- Reviews
- 40
- Age
- 3y ago

Fairy Wings for Adult Adults Butterfly Wings for Girls Women Halloween Christmas Costume Sparkle Angel Wings Dress Up Party Favor (white)
- Price
- £8.50
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

dinghaole White Glitter Fairy Wings for Adults Big Kids Angel Wings for Adults Adults Tooth Fairy Costume Fairy Wings Halloween Christmas Party Butterfly Wings
- Price
- £5.54
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 1y ago

Morrisons The Best Corn Fed Wings 500g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 10mo ago
Trending
90-day click momentum
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue
- Price
- £17.25
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2mo ago

MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Silver
- Price
- £14.19
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 5mo ago

Iceland Lemon Pepper Chicken Wings 750g (Frozen)
- Price
- £3.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Fairy Wings for Adult Adults Butterfly Wings for Girls Women Halloween Christmas Costume Sparkle Angel Wings Dress Up Party Favor (white)
- Price
- £8.50
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

Ypser Shoulder Pieces With Fringed Angel Wings Cape Shawl For Burning Men Halloween Cosplay
- Price
- £24.01
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue
- Price
- £17.25
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2mo ago

Iceland Lemon Pepper Chicken Wings 750g (Frozen)
- Price
- £3.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Silver
- Price
- £14.19
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 5mo ago

Iceland 600g Hot Honey Coated Chicken Wings with Hot Honey Sauce (Frozen)
- Price
- £3.66
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 7mo ago

Morrisons The Best Corn Fed Wings 500g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
27
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Morrisons61%
- Iceland8%
- MUNAFIE6%
- HENBRANDT5%
- Tanganan5%
- dinghaole5%
- Open — no brand owns it (3 brands, 10%)
Demand
Wings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
Search terms
Top Wings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wings138K/yr
- wing16K/yr
- wings costume7K/yr
Reviews and returns
What reviews say buyers love and hate about Wings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Received this and had best before for the day I received and smelled rancid
had a bad smell when I opened the package
Fatty
didnt even have texture of chicken
What expecting it to taste better than normal wings like when you spend more to get a better steak
Ever increasing prices since 2019
Not good value for money
Love
Amazing chicken
cooked lovely
Tastes good
which were quite well made
Great quality
Nice product
value for money
Great value
Cheap and easy to cook
Cooked lovely
Good size & value
it fitted a treat as did the wings
Return
0.2% Return rate 54% Fixable by listing
Smaller than expected
Very poor quality
Didnt come the way it looks on the picture at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wings questions
Answered from the same tracked data.









