wings
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great215.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.35–£24.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.69avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 162K searches
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wings is a £64K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wings market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £54K–£67K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 25.9%
- Avg brand age
- 37 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
27
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Morrisons61%
- Iceland8%
- MUNAFIE6%
- HENBRANDT5%
- Tanganan5%
- dinghaole5%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -19.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
Top wings search terms
- wings138K/yr
- wing16K/yr
- wings costume7K/yr
Top wings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons British Chicken Wings 1kg
Morrisons£2.244.6★2,185 rev
HENBRANDT 1 x White Feather Wings 44cm x 34cm White Angel Wings Cosplay Halloween and Nativity Costume Accessory Fairy Wings with White Feathers Fancy Dress Costume Accessories for Adults
HENBRANDT£4.873.6★40 rev
Fairy Wings for Adult Adults Butterfly Wings for Girls Women Halloween Christmas Costume Sparkle Angel Wings Dress Up Party Favor (white)
Tanganan£8.504.5★14 rev
dinghaole White Glitter Fairy Wings for Adults Big Kids Angel Wings for Adults Adults Tooth Fairy Costume Fairy Wings Halloween Christmas Party Butterfly Wings
dinghaole£5.543.9★42 rev
Morrisons The Best Corn Fed Wings 500g
Morrisons£1.794.5★26 rev
Newest
by launch date
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue
MUNAFIE£17.25225 rev
Iceland Lemon Pepper Chicken Wings 750g (Frozen)
Iceland£3.693 rev
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Silver
MUNAFIE£14.19225 rev
Iceland 600g Hot Honey Coated Chicken Wings with Hot Honey Sauce (Frozen)
Iceland£3.663 rev
Morrisons The Best Corn Fed Wings 500g
Morrisons£1.7926 rev
Trending
90-day click momentumMUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue
MUNAFIE£17.254.4★
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Silver
MUNAFIE£14.194.4★
Iceland Lemon Pepper Chicken Wings 750g (Frozen)
Iceland£3.695.0★
Fairy Wings for Adult Adults Butterfly Wings for Girls Women Halloween Christmas Costume Sparkle Angel Wings Dress Up Party Favor (white)
Tanganan£8.504.5★
Ypser Shoulder Pieces With Fringed Angel Wings Cape Shawl For Burning Men Halloween Cosplay
Ypser£24.014.0★
What buyers say about wings
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing chicken”
“which were quite well made”
“value for money”
“Cheap and easy to cook”
“Good size & value”
“Lovely and tender”
“Great buy great flavour”
“The way it looks”
“good quality enjoy baking these wings”
“Convenient”
What buyers complain about
“Bad smell”
“Fatty”
“didnt even have texture of chicken”
“What expecting it to taste better than normal wings like when you spend more to get a better steak”
“Ever increasing prices since 2019”
“Smaller than expected”
“The skirt was somewhat creased in its packet”
“Very poor quality”
“Didnt come the way it looks on the picture at all”
Top return reasons
Common questions
- Is wings profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the wings niche?
- 9 brands and 27 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in wings?
- Top complaints mined from reviews: Smell, Oily/Greasy, Texture/Consistency-Overall. The return rate is 0.2%.
- When does demand for wings peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.4× the quietest.
- What does it cost to enter the wings niche?
- Listings span £1.35–£24.01; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.