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Wine Yeast

Fail

Products sell for $7.96 on average, outside the sweet spot, so Wine Yeast is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£101K/yr89K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
66%top-5 click share · 11 brands · 24 sellers

Flapen Score

Wine Yeast against its category

The dotted line is the Grocery average. Past it, Wine Yeast is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Yeast market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Yeast 89K times last year and spent an estimated £101K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
14.2%
Market size, estimated
£101Ka year
Peak month
September4.1× the quietest month
Top search term
wine yeast35K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £2.46 to £19.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.96 that is £4K to £6K a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£2.46–£19.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #91 within Beer, Wine & Spirits. It carries 872 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
6.4%
Average rank
#91in Beer, Wine & Spirits
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
872per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Wine Yeast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • Young's Inc35%
  • CAPYBARA Distributors Inc.27%
  • Bigger Jugs8%
  • ODN Gift Supplies7%
  • Lalvin7%
  • Tumlink6%
  • Open — no brand owns it (5 brands, 10%)

Demand

Wine Yeast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.1×

Search terms

Top Wine Yeast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine yeast35K/yr
  • yeast nutrient16K/yr
  • wine yeast for homemade wine13K/yr
  • brewing yeast9K/yr
  • yeast nutrient wine making6K/yr
  • wine making yeast3K/yr
  • yeast for wine making3K/yr
  • red wine yeast5K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Yeast

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.16

Bad Quaility

Cooking Instructions20%−0.05

the yeast itself takes way longer to ferment than advertised for me anyway

Heating7%

left it a little hot and phenolic

Alcohol Content7%

Cheeked the alcohol content it got up to 24% proof

Chunk/Clump/Collection5%

it also has small chunks in it

Love

Advertised Vs Actual Product31%−0.01

As described

Does What It Says

Does what it needs to

Quality-Overall13%−0.16

Good reliable product

No complaints

Great product

Alcohol Flavor8%+0.88

This will boost whatever alcohol when you add to ingredients you already have

Great results & allows a very high alcohol content. there are photos out there of me falling over drunk after a couple or 3 pints

Great for brewing cider and wine

Taste-Overall8%+0.18

Beer is brewing nicely

it leaves no after taste

Plus it tasted fabulous

Value For Money8%+0.79

I think it was good value for money

at a great price

worth the price for its use

Return

0.1% Return rate 0% Fixable by listing

Quality-Overall25%▁▁▁▁█▁

Bad Quaility

Durability25%█▁▁▁▁▁
Warmth25%▁▁▁█▁▁
Functionality-Overall13%▁▁█▁▁▁
Defective Material/Parts13%▁▁█▁▁▁

FAQ

Common Wine Yeast questions

Answered from the same tracked data.