wine yeast
Skip itPricing outside the sweet spot ($7.96 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Review moat
Good871.55avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.46–£19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£101K£101K/yr · 89K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wine yeast is a £101K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wine yeast market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £100K–£119K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 85%
- Out of stock
- 6.4%
- Avg brand age
- 88 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
24
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
10%
- Young's Inc35%
- CAPYBARA Distributors Inc.27%
- Bigger Jugs8%
- ODN Gift Supplies7%
- Lalvin7%
- Tumlink6%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.1×
Top wine yeast search terms
- wine yeast35K/yr
- yeast nutrient16K/yr
- wine yeast for homemade wine13K/yr
- brewing yeast9K/yr
- yeast nutrient wine making6K/yr
- wine making yeast3K/yr
- yeast for wine making3K/yr
- red wine yeast5K/yr
Top wine yeast products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Youngs yeast nutreint 100g
Young's Inc£5.834.7★853 rev
Lalvin EC-1118 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.
CAPYBARA Distributors Inc.£8.514.7★5,367 rev
Youngs Brew Home Brewing Super Wine Yeast Compound For High Alcohol 60g
Young's Inc£8.154.7★1,155 rev
Yeast Nutrient Diammonium Phosphate (D.A.P.) 100g Heavy Duty Resealable Pouch with Tamper Proof Seal for Home Brew Beer & Wine
Bigger Jugs£4.364.7★236 rev
Dried Active Yeast 100g Youngs - Home brew Beer & Wine Making
Tumlink£7.184.6★2,138 rev
Newest
by launch date
Shaffer Classic 48 Turbo Yeast Made in England Up to 21% Alcohol High Alcohol 21% Homebrew Vodka Spirits Wine Cider
ENÓCILIS MULTI PURPOSE SILICONE£5.0415 rev
Youngs Multi Purpose Dried Active Yeast & Yeast Nutrient 2 Pack |-Perfect For Homemade Wine & Cider Making - 2x 100g Tubs
ODN Gift Supplies£13.8323 rev
Youngs Home Brewers Wine Yeast Compound with Yeast Nutrient & Campden Tablets - Suitable for Homemade Wine Making and Brewing - 60g Compound 100g Nutrient 50pk Tablets
ODN Gift Supplies£19.6125 rev
Red Star Premier Rouge Wine Yeast (5PK) Sold by CAPYBARA Distributors Inc.
CAPYBARA Distributors Inc.£6.8997 rev
Youngs Home Brewers Wine Yeast Compound & Yeast Nutrient 2 Pack - Suitable for Homemade Wine Making and Brewing - 60g Compound & 100g Nutrient
ODN Gift Supplies£14.1533 rev
Trending
90-day click momentumShaffer Classic 48 Turbo Yeast Made in England Up to 21% Alcohol High Alcohol 21% Homebrew Vodka Spirits Wine Cider
ENÓCILIS MULTI PURPOSE SILICONE£5.044.9★
Fermaid K Yeast Nutrient 2 oz (56.7 g) - Sold by CAPYBARA Distributors Inc.
CAPYBARA Distributors Inc.£6.854.7★
Lalvin D47 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.
CAPYBARA Distributors Inc.£8.444.7★
10x Lalvin EC-1118 Champagne Yeast 5g Sachet 18% Homebrew Wine Making 4.5L-23L
Lalvin£8.634.6★
Yeast Nutrient Diammonium Phosphate (D.A.P.) 100g Heavy Duty Resealable Pouch with Tamper Proof Seal for Home Brew Beer & Wine
Bigger Jugs£4.364.7★
What buyers say about wine yeast
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Good reliable product”
“This will boost whatever alcohol when you add to ingredients you already have”
“Beer is brewing nicely”
“I think it was good value for money”
“Awesome value nutrient”
“Strong stuff”
“Best high strength yeast”
“very active yeast”
“Works every time”
What buyers complain about
“Bad Quaility”
“the yeast itself takes way longer to ferment than advertised for me anyway”
“left it a little hot and phenolic”
“Cheeked the alcohol content it got up to 24% proof”
“it also has small chunks in it”
“Beware as the smell is quite strong”
Top return reasons
Common questions
- Is wine yeast profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the wine yeast niche?
- 11 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in wine yeast?
- Top complaints mined from reviews: Quality-Overall, Cooking Instructions, Heating. The return rate is 0.1%.
- When does demand for wine yeast peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 4.1× the quietest.
- What does it cost to enter the wine yeast niche?
- Listings span £2.46–£19.61; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.