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Wine Yeast

pricing outside the sweet spot ($7.96 avg) — Wine Yeast doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 25Growth 52Conversion 96Competition 32Returns 99Price range 27Avg price 22Brand share 35Review moat 66Quality gap 23
This niche Category average

Is Wine Yeast profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wine Yeast is a £101K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.

Wine Yeast: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.2% over the last 90 days and 14.2% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr15K
Search volume / yr+23.2%89K
Conversion rate14.2%
Avg price£7.96

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 24
Top-5 product click share66%
Open market16%
Avg brand age88 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews872

Top Wine Yeast products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • Young's Inc35%
  • CAPYBARA Distributors Inc.27%
  • Bigger Jugs8%
  • ODN Gift Supplies7%
  • Lalvin7%
  • Tumlink6%
  • Open — no brand owns it (5 brands, 10%)

Wine Yeast demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR14.2%Products20Brands11Top 5 Brands84%OOS Rate6.4%Rating4.6★Reviews872Avg BSR#91
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.1×

Top Wine Yeast search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wine yeast35K/yr
  • yeast nutrient16K/yr
  • wine yeast for homemade wine13K/yr
  • brewing yeast9K/yr
  • yeast nutrient wine making6K/yr
  • wine making yeast3K/yr
  • yeast for wine making3K/yr
  • red wine yeast5K/yr

What reviews say buyers love and hate about Wine Yeast

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Advertised Vs Actual Product31%

As described

Quality-Overall13%

Good reliable product

Alcohol Flavor8%

This will boost whatever alcohol when you add to ingredients you already have

Taste-Overall8%

Beer is brewing nicely

Value For Money8%

I think it was good value for money

What buyers complain about

63% of reviews
Quality-Overall20%

Bad Quaility

Cooking Instructions20%

the yeast itself takes way longer to ferment than advertised for me anyway

Heating7%

left it a little hot and phenolic

Alcohol Content7%

Cheeked the alcohol content it got up to 24% proof

Chunk/Clump/Collection5%

it also has small chunks in it

Wine Yeast return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
25%
2Durability
25%
3Warmth
25%
4Functionality-Overall
13%
5Defective Material/Parts
13%

Common Wine Yeast questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wine Yeast 47/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +23.2% over the last 90 days.
Search demand for Wine Yeast on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 4.1× the quietest.