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Wine Gift Set

Pass

Wine Gift Set scores 67 out of 100, a Pass. Shoppers spend $562K a year here, demand is soft, at -5.8% this quarter, and returns run at 0.5% of orders.

Flapen Score
67
67 / 100
Top 1% of 2,976 Grocery niches · +21 vs the category median of 46
Market size
£562K/yr778K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
32%top-5 click share · 34 brands · 46 sellers

Flapen Score

Wine Gift Set against its category

The dotted line is the Grocery average. Past it, Wine Gift Set is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Gift Set 778K times last year and spent an estimated £562K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £562K a year.

Searches, last 12 months
778K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.1%
Market size, estimated
£562Ka year
Peak month
December13.2× the quietest month
Top search term
red wine gift set126K searches a year

02 · Price

A sale here is worth £23.09.

Listings sell for £23.09 on average, from £4.93 to £52.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £23.09 that is £6K to £12K a year per listing.

Average price
£23.09inside the $15 to $100 sweet spot
Price range
£4.93–£52.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #81 within Beer, Wine & Spirits. It carries 292 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
11.1%
Average rank
#81in Beer, Wine & Spirits
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
55

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wine Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£17K£34K£51K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

46

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

32%

Top 20: 74%

Open market

43%

  • Thornton & France17%
  • Cheshire Cheese Company10%
  • La Grande Vinothèque9%
  • Boxer Gifts8%
  • Laithwaites Wine8%
  • Burmont's Speciality Gifts5%

Demand

Wine Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.2×

Search terms

Top Wine Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red wine gift set126K/yr
  • wine gift set196K/yr
  • wine gift63K/yr
  • wine gifts77K/yr
  • red wine gift50K/yr
  • wine gifts for women33K/yr
  • wine and chocolate gift set33K/yr
  • wine gifts for men22K/yr
  • wine hamper36K/yr
  • wine gift box22K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.15

Very expensive

Not really worth the money

Overpriced

Size-Overall10%−0.08

Didn't fit the bottle I needed it foe

Box does not fit champagne bottle

Rip off size

Advertised Vs Actual Product8%−0.07

wish had read the description properly

The description was ambiguous

Description not Clear

Functionality-Overall8%−0.04

nothing works

so no idea if it worked well

Padlock doesnt work

Quality-Overall8%+0.90

Not the best

Poor quality

Not the quality expected

Love

Gifting Purpose29%+1.97

gave as a gift

Beautiful gift

Wedding present

Quality-Overall16%+0.90

Excellent product

Good quality, well present perfect gift

It is top notch quality

Value For Money10%−0.15

Excellent value for money

Good value

well worth the money

Taste-Overall7%+0.49

Refreshing Taste

The taste leans into berry notes

Very tasty

Temperature Retention5%+0.50

the Tumbler keeps the wine chilled plenty long enough to be drank

Keeps drinks cold as well as hot

Keeps your wine chilled and looks great

Return

0.5% Return rate 63% Fixable by listing

Size-Overall40%▃▆█▃▅▅

Didn't fit the bottle I needed it foe

Box does not fit champagne bottle

Rip off size

Color11%▄▄▁▆█▄
Quality-Overall8%▆█▁▁▁▃

Not the best

Poor quality

Not the quality expected

Gifting Purpose8%▃▃▃█▂▁

What a brilliant gift this could have been if the padlock actually worked

ruined the gift

i was very disappointed when the gifted opened it

Functionality-Overall7%▃▁▁█▃▃

nothing works

so no idea if it worked well

Padlock doesnt work

FAQ

Common Wine Gift Set questions

Answered from the same tracked data.