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Wine Gift Set

Pass

Wine Gift Set scores 67 out of 100, a Pass. Shoppers spend an estimated $562K a year here, demand is soft, at -5.8% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
67
67 / 100
Top 1% of 2,976 Grocery niches · +21 vs the category median of 46
Market size
£562K/yr778K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
32%top-5 click share · 34 brands · 46 sellers

Flapen Score

Wine Gift Set against its category

The dotted line is the Grocery average. Past it, Wine Gift Set is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Gift Set 778K times last year and spent an estimated £562K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £562K a year.

Searches, last 12 months
778K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.1%
Market size, estimated
£562Ka year
Peak month
December13.2× the quietest month
Top search term
red wine gift set126K searches a year

02 · Price

A sale here is worth £23.09.

Listings sell for £23.09 on average, from £4.93 to £52.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £23.09 that is £6K to £12K a year per listing.

Average price
£23.09inside the $15 to $100 sweet spot
Price range
£4.93–£52.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #81 within Beer, Wine & Spirits. It carries 292 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
11.1%
Average rank
#81in Beer, Wine & Spirits
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
55

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wine Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£17K£34K£51K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

46

Est. top-5 brand share

51%

Top 20: 91%

Est. top-5 click share

32%

Top 20: 74%

Open market

43%

  • Thornton & France17%
  • Cheshire Cheese Company10%
  • La Grande Vinothèque9%
  • Boxer Gifts8%
  • Laithwaites Wine8%
  • Burmont's Speciality Gifts5%

Demand

Wine Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.2×

Search terms

Top Wine Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red wine gift set126K/yr
  • wine gift set196K/yr
  • wine gift63K/yr
  • wine gifts77K/yr
  • red wine gift50K/yr
  • wine gifts for women33K/yr
  • wine and chocolate gift set33K/yr
  • wine gifts for men22K/yr
  • wine hamper36K/yr
  • wine gift box22K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Gift Set

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gifting Purpose”
28%of negative reviews mention “Value For Money”
0.5%of orders come back
“Very expensive”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wine Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data