Is wine gift set profitable to sell on Amazon United Kingdom?

The niche generates £562K/yr across 55 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (67/100).

How competitive is the wine gift set niche?

34 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in wine gift set?

Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for wine gift set peak?

Demand peaks in Nov–Dec; the busiest month runs 13.2× the quietest.

What does it cost to enter the wine gift set niche?

Listings span £4.93–£52.89; the average listing price is £23.09 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.

wine gift set

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.09

avg listing price — sweet spot $15–$100

Review moat

Great291.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Price range

Great£4.93–£52.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£562K

£562K/yr · 778K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, wine gift set is a £562K/yr Amazon United Kingdom market (778K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wine gift set market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: £577K–£693K; units × avg price
Conversion rate: 3.1%
Avg BSR: #81
Page quality: 0%
Prime: 73%
Sponsored: 73%
Out of stock: 11.1%
Avg brand age: 49 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

32%

Top 20: 74%

Open market

43%

Thornton & France17%
Cheshire Cheese Company10%
La Grande Vinothèque9%
Boxer Gifts8%
Laithwaites Wine8%
Burmont's Speciality Gifts5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 13.2×

Open Trend

Top wine gift set search terms

red wine gift set126K/yr -2.2%3.4% conv.
wine gift set196K/yr -25.0%1.6% conv.
wine gift63K/yr +18.2%1.8% conv.
wine gifts77K/yr +6.5%1.3% conv.
red wine gift50K/yr -3.5%3.1% conv.
wine gifts for women33K/yr -6.1%1.0% conv.
wine and chocolate gift set33K/yr -27.2%2.2% conv.
wine gifts for men22K/yr +22.3%1.9% conv.
wine hamper36K/yr -6.8%2.1% conv.
wine gift box22K/yr +14.2%1.2% conv.

All search terms

Top wine gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Selection Bordeaux - Gift box 3 Red Wines with gold medal in wooden case - Ideal to offer - Origin : Bordeaux France (3 x 0.75 l)

La Grande Vinothèque£30.404.5★861 rev

Boxer Gifts Wine Escape Room Game-Bottle Puzzle Box For Adults-Unusual Fun Gifts For Men & Women-Unique Black

Boxer Gifts£20.113.7★655 rev

Thornton & France Red Wine & Chocolates Hamper Gift

Thornton & France£25.254.6★77 rev

Burmonts Red Wine & Chocolate Gift Hamper - Two Small Red Wines Joe & Sephs Popcorn Cambrook Chocolate Almonds & Premium Choc Chip Biscuits - Hamper Exclusive To Burmonts

Burmont's Speciality Gifts£17.404.5★553 rev

Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more

Cheshire Cheese Company£37.264.6★597 rev

Newest

by launch date

Red Wine & Luxury Chocolate Truffles Gift Set Hamper - Mayfair Chocolatier - Gift for Birthday Christmas Mothers Day Valentines Day Anniversary Fathers Day Easter Gift - The London Hamper Co.

The Handmade Christmas Co.£29.545 rev

3mo ago

Laithwaites Red Wine Gift Set (Bestselling Duo) With Gift Box 2 x 750ml Bottles 13-13.5% ABV

Laithwaites Wine£22.153 rev

5mo ago

Laithwaites Red Wine Gift Set (Cotes du Rhone) Wooden Gift Box France Grenache Grape Blend 14% ABV

Laithwaites Wine£17.123 rev

5mo ago

Chocolate Hamper & Rosé Wine Gift Set- Ferreros Rochers Almond Biscuits & Lindts Lindor Assorted Truffles and Popcorn- Valentines Day- Mothers Day Gift Hamper

Soolar£14.7317 rev

1y ago

Rosé Wine Birthday Gift Set for Women - Blossom Hill White Zinfandel Gourmet Chocolates & Biscuits - Perfect Wine Gift Sets for Best Friend Celebration and More

Sparkling Direct£21.9538 rev

2y ago

What buyers say about wine gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose29%

“gave as a gift”

Quality-Overall16%

“Excellent product”

Value For Money10%

“Excellent value for money”

Taste-Overall7%

“Refreshing Taste”

Temperature Retention5%

“the Tumbler keeps the wine chilled plenty long enough to be drank”

Ease Of Use4%

“Easy to use”

Alcohol Flavor4%

“Good bottle of wine”

Ease Of Cleaning3%

“is easy to wash”

Fun/Entertainment Experience2%

“was very much enjoyed”

Design-Overall2%

“Looks fancy and seems to work”

What buyers complain about

Value For Money28%

“Very expensive”

Size-Overall10%

“Didn't fit the bottle I needed it foe”

Advertised Vs Actual Product8%

“wish had read the description properly”

Functionality-Overall8%

“nothing works”

Quality-Overall8%

“Not the best”

Durability5%

“Stopped working”

Gifting Purpose4%

“What a brilliant gift this could have been if the padlock actually worked”

Instructions/User Manual/Troubleshooting2%

“There are no instructions supplied in the box”

Ease Of Use2%

“Fiddly to use”

Product Condition1%

“There's a reason why it's as new. returned”

Top return reasons

Size-Overall40%

Color11%

Quality-Overall8%

Gifting Purpose8%

Functionality-Overall7%

Advertised Vs Actual Product5%

Charging3%

Product Condition3%

Smell3%

Value For Money3%

Common questions

Is wine gift set profitable to sell on Amazon United Kingdom?: The niche generates £562K/yr across 55 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (67/100).
How competitive is the wine gift set niche?: 34 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in wine gift set?: Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for wine gift set peak?: Demand peaks in Nov–Dec; the busiest month runs 13.2× the quietest.
What does it cost to enter the wine gift set niche?: Listings span £4.93–£52.89; the average listing price is £23.09 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.