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Wine Gift Set

Wine Gift Set shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look
Market size 62Growth 22Conversion 39Competition 83Returns 97Price range 78Avg price 95Brand share 84Review moat 85Quality gap 68
This niche Category average

Is Wine Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wine Gift Set is a £562K/yr Amazon United Kingdom market (778K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.

Wine Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.8% over the last 90 days and 3.1% of searches end in a purchase.

£562K

revenue / yr

Units sold / yr30K
Search volume / yr-5.8%778K
Conversion rate3.1%
Avg price£23.09

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers34 · 46
Top-5 product click share32%
Open market49%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement73%
New entrants (1y)10· 2 succeeded
Avg rating4.3★
Avg reviews292

Top Wine Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£17K£34K£51K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

46

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

32%

Top 20: 74%

Open market

43%

  • Thornton & France17%
  • Cheshire Cheese Company10%
  • La Grande Vinothèque9%
  • Boxer Gifts8%
  • Laithwaites Wine8%
  • Burmont's Speciality Gifts5%

Wine Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume778KCVR3.1%Products55Brands34Top 5 Brands51%OOS Rate11.1%Rating4.3★Reviews292Avg BSR#81
150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.2×

Top Wine Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • red wine gift set126K/yr
  • wine gift set196K/yr
  • wine gift63K/yr
  • wine gifts77K/yr
  • red wine gift50K/yr
  • wine gifts for women33K/yr
  • wine and chocolate gift set33K/yr
  • wine gifts for men22K/yr
  • wine hamper36K/yr
  • wine gift box22K/yr

What reviews say buyers love and hate about Wine Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Gifting Purpose29%

gave as a gift

Quality-Overall16%

Excellent product

Value For Money10%

Excellent value for money

Taste-Overall7%

Refreshing Taste

Temperature Retention5%

the Tumbler keeps the wine chilled plenty long enough to be drank

What buyers complain about

76% of reviews
Value For Money28%

Very expensive

Size-Overall10%

Didn't fit the bottle I needed it foe

Advertised Vs Actual Product8%

wish had read the description properly

Functionality-Overall8%

nothing works

Quality-Overall8%

Not the best

Wine Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Color
11%
3Quality-Overall
8%
4Gifting Purpose
8%
5Functionality-Overall
7%

Common Wine Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wine Gift Set 67/100 on Amazon United Kingdom — Worth a look. The niche generates £562K/yr across 55 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.
Search demand for Wine Gift Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 13.2× the quietest.