wine cases 12 bottles mixed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Incredible£17.12–£97.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£55.40avg listing price — sweet spot $15–$100
Review moat
Great376.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£25K£25K/yr · 16K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wine cases 12 bottles mixed is a £25K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wine cases 12 bottles mixed market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £28K–£42K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 80%
- Out of stock
- 6.1%
- Avg brand age
- 54 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Laithwaites Wine83%
- La Grande Vinothèque6%
- Fine Wine Sellers4%
- Calvet3%
- Virgin Wines3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Top wine cases 12 bottles mixed search terms
- laithwaites red wine6K/yr
- laithwaites wine3K/yr
- wine selection4K/yr
- laithwaites3K/yr
- wine cases 12 bottles mixed266/yr
Top wine cases 12 bottles mixed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laithwaites Red Wine Customer Favourites (Mixed Case of 12) France Italy Portugal Australia 12-13.5% ABV
Laithwaites Wine£96.544.5★669 rev
Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV
Laithwaites Wine£36.224.5★25 rev
Laithwaites Red and White Wine Customer Favourites Selection (Mixed Case of 12) 10.5-13.5% ABV
Laithwaites Wine£97.684.5★669 rev
Laithwaites Red and White Wine Customer Favourites Selection (Mixed Case of 6) 10.5-13.5% ABV
Laithwaites Wine£54.774.5★669 rev
Laithwaites Red Wine Customer Favourites Mix (Mixed Case of 6) France Italy Portugal Argentina Australia 12-13.5% ABV
Laithwaites Wine£60.974.5★669 rev
Newest
by launch date
Laithwaites Red Wine Gift Set (Bestselling Duo) With Gift Box 2 x 750ml Bottles 13-13.5% ABV
Laithwaites Wine£22.153 rev
Laithwaites Red Wine Gift Set (Cotes du Rhone) Wooden Gift Box France Grenache Grape Blend 14% ABV
Laithwaites Wine£17.123 rev
Laithwaites Red Wine Box Cabalié (3L Bag in a Box) France Grenache Grape Blend 13% ABV
Laithwaites Wine£35.01197 rev
Laithwaites Red Wine Gift Set (Bordeaux Wine Trio) Gold-Medal Wines From Celebrated 2022 Vintage With Wooden Gift Box 13% - 14% ABV
Laithwaites Wine£34.5136 rev
Calvet Collection Bordeaux Gold Medal Tasting - Selection of 6 Bordeaux Gold Medal-winning Red Wines (6 x 0.75 l)
Calvet£51.55721 rev
Trending
90-day click momentumLaithwaites Red Wine Gift Set (Bestselling Duo) With Gift Box 2 x 750ml Bottles 13-13.5% ABV
Laithwaites Wine£22.154.6★
Laithwaites Red Wine Box Cabalié (3L Bag in a Box) France Grenache Grape Blend 13% ABV
Laithwaites Wine£35.014.7★
Easy Drinking Wine Selection (12 x 750ml - 13%)
Fine Wine Sellers£76.454.4★
Laithwaites Red Wine Gift Set (Cotes du Rhone) Wooden Gift Box France Grenache Grape Blend 14% ABV
Laithwaites Wine£17.125.0★
Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV
Laithwaites Wine£36.224.5★
What buyers say about wine cases 12 bottles mixed
What buyers praise and complain about, mined from review topics.What buyers love
“Very good selection of red wine”
“Worth the money”
“A nice gift”
“The taste leans into berry notes”
“they are generally good at the choices they make”
“Flavor-wise, these are classic Bordeaux, offering deep notes of dark fruit paired with a mineral quality and a long, dry finish”
“Excellent range of reds”
What buyers complain about
“Poor quality”
“price is up”
“so it takes a bit of effort to slide open initially”
Common questions
- Is wine cases 12 bottles mixed profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the wine cases 12 bottles mixed niche?
- 5 brands and 4 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wine cases 12 bottles mixed?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Ease Of Use. The return rate is 0.6%.
- When does demand for wine cases 12 bottles mixed peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the wine cases 12 bottles mixed niche?
- Listings span £17.12–£97.68; the average listing price is £55.40 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.