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Wine Cases 12 Bottles Mixed

Fail

The top 5 brands take 100% of clicks, so Wine Cases 12 Bottles Mixed is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£25K/yr16K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
61%top-5 click share · 5 brands · 4 sellers

Flapen Score

Wine Cases 12 Bottles Mixed against its category

The dotted line is the Grocery average. Past it, Wine Cases 12 Bottles Mixed is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Cases 12 Bottles Mixed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Cases 12 Bottles Mixed 16K times last year and spent an estimated £25K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
2.9%
Market size, estimated
£25Ka year
Peak month
December6.8× the quietest month
Top search term
laithwaites red wine6K searches a year

02 · Price

A sale here is worth £55.40.

Listings sell for £55.40 on average, from £17.12 to £97.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £55.40 that is £0 to £6K a year per listing.

Average price
£55.40inside the $15 to $100 sweet spot
Price range
£17.12–£97.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #96 within Beer, Wine & Spirits. It carries 377 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
6.1%
Average rank
#96in Beer, Wine & Spirits
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
377per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wine Cases 12 Bottles Mixed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

0%

  • Laithwaites Wine83%
  • La Grande Vinothèque6%
  • Fine Wine Sellers4%
  • Calvet3%
  • Virgin Wines3%

Demand

Wine Cases 12 Bottles Mixed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Wine Cases 12 Bottles Mixed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • laithwaites red wine6K/yr
  • laithwaites wine3K/yr
  • wine selection4K/yr
  • laithwaites3K/yr
  • wine cases 12 bottles mixed266/yr

Reviews and returns

What reviews say buyers love and hate about Wine Cases 12 Bottles Mixed

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Alcohol Flavor”
33%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Wine Cases 12 Bottles Mixed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data