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Wine and Cheese Hamper

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $180K a year here, so Wine and Cheese Hamper is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£180K/yr131K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
47%top-5 click share · 13 brands · 19 sellers

Flapen Score

Wine and Cheese Hamper against its category

The dotted line is the Grocery average. Past it, Wine and Cheese Hamper is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine and Cheese Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine and Cheese Hamper 131K times last year and spent an estimated £180K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
4.4%
Market size, estimated
£180Ka year
Peak month
December12.1× the quietest month
Top search term
cheese and wine hamper40K searches a year

02 · Price

A sale here is worth £31.17.

Listings sell for £31.17 on average, from £17.40 to £63.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £31.17 that is £3K to £8K a year per listing.

Average price
£31.17inside the $15 to $100 sweet spot
Price range
£17.40–£63.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #66 within Hampers & Gourmet Gifts. It carries 208 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
23%
Out of stock, average day
11.5%
Average rank
#66in Hampers & Gourmet Gifts
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
208per listing
Listings tracked
26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wine and Cheese Hamper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 95%

Open market

17%

  • Cheshire Cheese Company26%
  • The Cheese Wedge Co.18%
  • Clearwater Hampers13%
  • Thornton & France12%
  • Burmont's Speciality Gifts9%
  • Sparkling Direct5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Wine and Cheese Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Wine and Cheese Hamper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cheese and wine hamper40K/yr
  • wine and cheese hamper26K/yr
  • cheese and wine gift set27K/yr
  • wine and cheese gift set15K/yr
  • cheese and wine hamper gift set11K/yr
  • cheese and wine7K/yr
  • red wine and cheese gift set6K/yr

Reviews and returns

What reviews say buyers love and hate about Wine and Cheese Hamper

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Gifting Purpose”
34%of negative reviews mention “Value For Money”
0.3%of orders come back
“Very expensive”
A buyer, on “Value For Money”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wine and Cheese Hamper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data