Is wine and cheese hamper profitable to sell on Amazon United Kingdom?

The niche generates £180K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the wine and cheese hamper niche?

13 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in wine and cheese hamper?

Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for wine and cheese hamper peak?

Demand peaks in Nov–Dec; the busiest month runs 12.1× the quietest.

What does it cost to enter the wine and cheese hamper niche?

Listings span £17.40–£63.08; the average listing price is £31.17 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.

wine and cheese hamper

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£31.17

avg listing price — sweet spot $15–$100

Price range

Incredible£17.40–£63.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great208.38

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.6%

90-day search growth — must beat 0% to launch

Market size

Okay£180K

£180K/yr · 131K searches

According to Flapen's Amazon United Kingdom niche tracking, wine and cheese hamper is a £180K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wine and cheese hamper market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £156K–£187K; units × avg price
Conversion rate: 4.4%
Avg BSR: #66
Page quality: 0%
Prime: 23%
Sponsored: 96%
Out of stock: 11.5%
Avg brand age: 51 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

17%

Cheshire Cheese Company26%
The Cheese Wedge Co.18%
Clearwater Hampers13%
Thornton & France12%
Burmont's Speciality Gifts9%
Sparkling Direct5%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Open Trend

Top wine and cheese hamper search terms

cheese and wine hamper40K/yr +13.9%3.3% conv.
wine and cheese hamper26K/yr +27.2%3.9% conv.
cheese and wine gift set27K/yr +1.0%3.2% conv.
wine and cheese gift set15K/yr +1.4%3.3% conv.
cheese and wine hamper gift set11K/yr +9.3%2.7% conv.
cheese and wine7K/yr +19.0%3.2% conv.
red wine and cheese gift set6K/yr +10.9%3.2% conv.

All search terms

Top wine and cheese hamper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thornton and France Wine and Cheese Gift Set with Red Wine

Thornton & France£31.034.6★245 rev

Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more

Cheshire Cheese Company£37.264.6★597 rev

Cheese and Wine Gift Set | Red Wine Shiraz 75cl Pairs Perfectly with 2 Handmade Cheese Truckles 200g and Crackers 90g Hamper | Luxury Gourmet Gift Hamper for Him for Her & Couples

The Cheese Wedge Co.£34.594.7★86 rev

Indulgent Cheese Wine and Chocolate Gift Set | Includes 2 Award Winning Cheeses 1 Pump Street Co. Chocolate bar bottle of Merlot Red Wine from Cheshire Cheese Company

Cheshire Cheese Company£28.043.8★357 rev

Snowdonia Cheese & Wine Hamper - Black Bomber & Green Thunder Extra Mature Cheddar - Three Mills Fruity Red Wine ABV 5% and Sea Salt Wafers - Hamper Exclusive To Burmonts

Burmont's Speciality Gifts£18.314.4★186 rev

Newest

by launch date

Luxury Cheese & Chutney Mini Hamper Gift Box with Mature Cheddar Truckle Hot Chilli Jam Sweet Chilli Jam & Savoury Crackers Artisan Cheese Board Hampers Gift Set Sharing Platter

House of Gifts£21.6029 rev

10mo ago

Luxury Cheese & Chutney Mini Hamper Gift Box with Smoked Cheese Truckle 200g Spicy Tomato Relish Hot Chilli Jam & Savoury Crackers Artisan Board Set 4x Gourmet Treats Sharing Platter

House of Gifts£21.1219 rev

10mo ago

Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts

Topline£22.3953 rev

11mo ago

Wine and Cheese Hamper Gift Set 2 Mini Bottles of Trivento Reserve Malbec (187ml) with Award-Winning Cheese & Biscuits Red Wine Gift for Men Birthdays Fathers Day or Thank You

Sparkling Direct£24.2843 rev

1y ago

Red Wine and Cheese Gift Set 2 Mini Bottles of Australian Shiraz (187ml) with Snowdonia Cheese & Biscuits in a Black Hamper Box Luxury Food & Drink Gift for Any Occasion

Sparkling Direct£24.0143 rev

1y ago

What buyers say about wine and cheese hamper

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose39%

“Good for gifting”

Taste-Overall19%

“Great present and taste really nice”

Quality-Overall16%

“Excellent Product”

Value For Money9%

“Good value for money”

Design-Overall2%

“Beautiful design, great quality and perfect as a gift set”

Size-Overall2%

“Its not overly big”

Fun/Entertainment Experience2%

“was very much enjoyed”

Flavor1%

“Nice flavours”

Baking1%

“Great cheese”

Ease Of Cleaning1%

“clean as any bamboo chopping board I've used”

What buyers complain about

Value For Money34%

“Very expensive”

Size-Overall12%

“small surface area”

Advertised Vs Actual Product9%

“wish had read the description properly”

Functionality-Overall6%

“nothing works”

Quality-Overall5%

“Not the best”

Smell4%

“unless the smell goes”

Gifting Purpose3%

“What a brilliant gift this could have been if the padlock actually worked”

Spiciness1%

“nasty spice no depth of flavour”

Weight Heavy1%

“This cheeseboard is heavier than I thought it would be”

Top return reasons

Gifting Purpose43%

Shape/Style14%

Defective Material/Parts14%

Mechanism Issues14%

Quality-Overall14%

Common questions

Is wine and cheese hamper profitable to sell on Amazon United Kingdom?: The niche generates £180K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the wine and cheese hamper niche?: 13 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in wine and cheese hamper?: Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for wine and cheese hamper peak?: Demand peaks in Nov–Dec; the busiest month runs 12.1× the quietest.
What does it cost to enter the wine and cheese hamper niche?: Listings span £17.40–£63.08; the average listing price is £31.17 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.