Wine and Cheese Hamper
MaybeReturns run at only 0.3% of orders. But shoppers spend only $180K a year here, so Wine and Cheese Hamper is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £180K/yr131K searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 47%top-5 click share · 13 brands · 19 sellers
Flapen Score
Wine and Cheese Hamper against its category
The dotted line is the Grocery average. Past it, Wine and Cheese Hamper is stronger. Inside it, weaker.
Market
The Wine and Cheese Hamper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wine and Cheese Hamper 131K times last year and spent an estimated £180K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £180Ka year
- Peak month
- December12.1× the quietest month
- Top search term
- cheese and wine hamper40K searches a year
02 · Price
A sale here is worth £31.17.
Listings sell for £31.17 on average, from £17.40 to £63.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £31.17 that is £3K to £8K a year per listing.
- Average price
- £31.17inside the $15 to $100 sweet spot
- Price range
- £17.40–£63.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #66 within Hampers & Gourmet Gifts. It carries 208 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 23%
- Out of stock, average day
- 11.5%
- Average rank
- #66in Hampers & Gourmet Gifts
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 208per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Wine and Cheese Hamper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thornton and France Wine and Cheese Gift Set with Red Wine
- Price
- £31.03
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 4y ago
Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more
- Price
- £37.26
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 5y ago
Cheese and Wine Gift Set | Red Wine Shiraz 75cl Pairs Perfectly with 2 Handmade Cheese Truckles 200g and Crackers 90g Hamper | Luxury Gourmet Gift Hamper for Him for Her & Couples
- Price
- £34.59
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 3y ago
Indulgent Cheese Wine and Chocolate Gift Set | Includes 2 Award Winning Cheeses 1 Pump Street Co. Chocolate bar bottle of Merlot Red Wine from Cheshire Cheese Company
- Price
- £28.04
- Rating
- 3.8/5
- Reviews
- 357
- Age
- 2y ago
Snowdonia Cheese & Wine Hamper - Black Bomber & Green Thunder Extra Mature Cheddar - Three Mills Fruity Red Wine ABV 5% and Sea Salt Wafers - Hamper Exclusive To Burmonts
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 3y ago
Trending
90-day click momentum
Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
- Price
- £22.39
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 11mo ago
Luxury Cheese & Chutney Mini Hamper Gift Box with Mature Cheddar Truckle Hot Chilli Jam Sweet Chilli Jam & Savoury Crackers Artisan Cheese Board Hampers Gift Set Sharing Platter
- Price
- £21.60
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 10mo ago
Luxury Cheese & Chutney Mini Hamper Gift Box with Smoked Cheese Truckle 200g Spicy Tomato Relish Hot Chilli Jam & Savoury Crackers Artisan Board Set 4x Gourmet Treats Sharing Platter
- Price
- £21.12
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
Wine and Cheese Hamper Gift Set 2 Mini Bottles of Trivento Reserve Malbec (187ml) with Award-Winning Cheese & Biscuits Red Wine Gift for Men Birthdays Fathers Day or Thank You
- Price
- £24.28
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 1y ago
Cheese Hamper Gift Set Including Luxury Sourdough Crackers & Chutney Varieties For The Ultimate Cheese Lovers Gifts | British Gifts | Girls Night In
- Price
- £26.62
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 4y ago
Newest
by launch dateLuxury Cheese & Chutney Mini Hamper Gift Box with Mature Cheddar Truckle Hot Chilli Jam Sweet Chilli Jam & Savoury Crackers Artisan Cheese Board Hampers Gift Set Sharing Platter
- Price
- £21.60
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 10mo ago
Luxury Cheese & Chutney Mini Hamper Gift Box with Smoked Cheese Truckle 200g Spicy Tomato Relish Hot Chilli Jam & Savoury Crackers Artisan Board Set 4x Gourmet Treats Sharing Platter
- Price
- £21.12
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
- Price
- £22.39
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 11mo ago
Wine and Cheese Hamper Gift Set 2 Mini Bottles of Trivento Reserve Malbec (187ml) with Award-Winning Cheese & Biscuits Red Wine Gift for Men Birthdays Fathers Day or Thank You
- Price
- £24.28
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 1y ago
Red Wine and Cheese Gift Set 2 Mini Bottles of Australian Shiraz (187ml) with Snowdonia Cheese & Biscuits in a Black Hamper Box Luxury Food & Drink Gift for Any Occasion
- Price
- £24.01
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
19
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
47%
Top 20: 95%
Open market
17%
- Cheshire Cheese Company26%
- The Cheese Wedge Co.18%
- Clearwater Hampers13%
- Thornton & France12%
- Burmont's Speciality Gifts9%
- Sparkling Direct5%
- Open — no brand owns it (7 brands, 17%)
Demand
Wine and Cheese Hamper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.1×
Search terms
Top Wine and Cheese Hamper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese and wine hamper40K/yr
- wine and cheese hamper26K/yr
- cheese and wine gift set27K/yr
- wine and cheese gift set15K/yr
- cheese and wine hamper gift set11K/yr
- cheese and wine7K/yr
- red wine and cheese gift set6K/yr
Reviews and returns
What reviews say buyers love and hate about Wine and Cheese Hamper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very expensive
it looks much more expensive than it is
Overpriced
small surface area
Very small
The dip bowls are quite small
wish had read the description properly
Misleading advert
Description not Clear
nothing works
so no idea if it worked well
Padlock doesnt work
Not the best
also looks bad quality
Not the quality expected
Love
Good for gifting
Ideal gift
Amazing gift
Great present and taste really nice
The chutney tastes nice
Really tasty
Excellent Product
good quality set
Good quality, well present perfect gift
Good value for money
Good value
Excellent value for money
Beautiful design, great quality and perfect as a gift set
The board is well designed
Overall, its a stylish, practical set with great attention to detail
Return
0.3% Return rate 14% Fixable by listing
What a brilliant gift this could have been if the padlock actually worked
i was very disappointed when the gifted opened it
Not the best
also looks bad quality
Not the quality expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wine and Cheese Hamper questions
Answered from the same tracked data.