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Wild Rice

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $66K a year here, so Wild Rice is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£66K/yr80K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
37%top-5 click share · 20 brands · 50 sellers

Flapen Score

Wild Rice against its category

The dotted line is the Grocery average. Past it, Wild Rice is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wild Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wild Rice 80K times last year and spent an estimated £66K. The top 5 brands take 73% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
8.7%
Market size, estimated
£66Ka year
Peak month
January1.5× the quietest month
Top search term
wild rice49K searches a year

02 · Price

A sale here is worth £9.48.

Listings sell for £9.48 on average, from £0.93 to £31.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.48 that is £2K to £5K a year per listing.

Average price
£9.48under the $15 to $100 sweet spot
Price range
£0.93–£31.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Rice, Pasta & Pulses. It carries 200 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#81in Rice, Pasta & Pulses
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
200per listing
Listings tracked
48

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Wild Rice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

50

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 79%

Open market

21%

  • Biona29%
  • Hatton Hill19%
  • Buy Whole Foods Online10%
  • Thames Organic9%
  • Morrisons7%
  • Wholefood Earth6%

Demand

Wild Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wild Rice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wild rice49K/yr
  • organic rice18K/yr
  • organic basmati rice6K/yr
  • wild rice organic7K/yr

Reviews and returns

What reviews say buyers love and hate about Wild Rice

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“very expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wild Rice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data