Wild Rice
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $66K a year here, so Wild Rice is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £66K/yr80K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 37%top-5 click share · 20 brands · 50 sellers
Flapen Score
Wild Rice against its category
The dotted line is the Grocery average. Past it, Wild Rice is stronger. Inside it, weaker.
Market
The Wild Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wild Rice 80K times last year and spent an estimated £66K. The top 5 brands take 73% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £66Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- wild rice49K searches a year
02 · Price
A sale here is worth £9.48.
Listings sell for £9.48 on average, from £0.93 to £31.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.48 that is £2K to £5K a year per listing.
- Average price
- £9.48under the $15 to $100 sweet spot
- Price range
- £0.93–£31.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Rice, Pasta & Pulses. It carries 200 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Rice, Pasta & Pulses
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 200per listing
- Listings tracked
- 48
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Wild Rice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Organic Wild Rice 250g by Hatton Hill Organic
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago

Biona Organic Wild Rice Mix 500g
- Price
- £6.74
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 13y ago

Biona Organic Wild Rice Mix 500g
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 10y ago

Wild Rice 1kg by Hatton Hill
- Price
- £20.43
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Morrisons Basmati and Wild Rice 500g
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 10y ago
Trending
estimated 90-day click momentum
Organic Country Rice Mix 500g (BWFO)
- Price
- £4.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9y ago

Wild Rice 250g by Hatton Hill
- Price
- £8.14
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Wild Rice 1kg by Hatton Hill
- Price
- £20.43
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Biona Organic Wild Rice Mix 500g
- Price
- £6.74
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 13y ago

Wholefood Earth Organic White Basmati Rice 1kg Vegan | GMO Free | Certified Organic
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 10y ago
Newest
by launch date
Organic Wild Rice 250g by Hatton Hill Organic
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago

Wild Rice 1kg by Hatton Hill
- Price
- £20.43
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Wild Rice 250g by Hatton Hill
- Price
- £8.14
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Trend Organic Wild Rice Mix 500g - Nutty Flavour Chewy Texture - Culinary Excellence Rich in Protein and Fibre Certified Organic Vegan GMO Free No Preservatives No Additives
- Price
- £9.43
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 2y ago

Organic Basmati White Rice 5kg (BWFO)
- Price
- £18.01
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
20 rising
Sellers
50
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 79%
Open market
21%
- Biona29%
- Hatton Hill19%
- Buy Whole Foods Online10%
- Thames Organic9%
- Morrisons7%
- Wholefood Earth6%
Demand
Wild Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Wild Rice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wild rice49K/yr
- organic rice18K/yr
- organic basmati rice6K/yr
- wild rice organic7K/yr
Reviews and returns
What reviews say buyers love and hate about Wild Rice
We read the reviews and the return reasons for every product selling here.
“very expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wild Rice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









