Wild Rice
MaybeReturns run at only 0.0% of orders. But shoppers spend only $66K a year here, so Wild Rice is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £66K/yr80K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 37%top-5 click share · 20 brands · 50 sellers
Flapen Score
Wild Rice against its category
The dotted line is the Grocery average. Past it, Wild Rice is stronger. Inside it, weaker.
Market
The Wild Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wild Rice 80K times last year and spent an estimated £66K. The top 5 brands take 73% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £66Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- wild rice49K searches a year
02 · Price
A sale here is worth £9.48.
Listings sell for £9.48 on average, from £0.93 to £31.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.48 that is £2K to £5K a year per listing.
- Average price
- £9.48under the $15 to $100 sweet spot
- Price range
- £0.93–£31.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Rice, Pasta & Pulses. It carries 200 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Rice, Pasta & Pulses
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 200per listing
- Listings tracked
- 48
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Wild Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Organic Wild Rice 250g by Hatton Hill Organic
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago
Biona Organic Wild Rice Mix 500g
- Price
- £6.74
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 13y ago
Biona Organic Wild Rice Mix 500g
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 10y ago
Wild Rice 1kg by Hatton Hill
- Price
- £20.43
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
Morrisons Basmati and Wild Rice 500g
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 10y ago
Trending
90-day click momentum
Organic Country Rice Mix 500g (BWFO)
- Price
- £4.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9y ago
Wild Rice 250g by Hatton Hill
- Price
- £8.14
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Wild Rice 1kg by Hatton Hill
- Price
- £20.43
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
Biona Organic Wild Rice Mix 500g
- Price
- £6.74
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 13y ago
Wholefood Earth Organic White Basmati Rice 1kg Vegan | GMO Free | Certified Organic
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 10y ago
Newest
by launch dateOrganic Wild Rice 250g by Hatton Hill Organic
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago
Wild Rice 1kg by Hatton Hill
- Price
- £20.43
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
Wild Rice 250g by Hatton Hill
- Price
- £8.14
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Trend Organic Wild Rice Mix 500g - Nutty Flavour Chewy Texture - Culinary Excellence Rich in Protein and Fibre Certified Organic Vegan GMO Free No Preservatives No Additives
- Price
- £9.43
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 2y ago
Organic Basmati White Rice 5kg (BWFO)
- Price
- £18.01
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
50
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
21%
- Biona29%
- Hatton Hill19%
- Buy Whole Foods Online10%
- Thames Organic9%
- Morrisons7%
- Wholefood Earth6%
Demand
Wild Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Wild Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wild rice49K/yr
- organic rice18K/yr
- organic basmati rice6K/yr
- wild rice organic7K/yr
Reviews and returns
What reviews say buyers love and hate about Wild Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very expensive
very expensive
over priced
only recently such a quality issue observed
Poor Quality last two deliveries
Smell
except the smell
been disappointed with the amount of 'bits
It does take longer to cook than white rice. probably twice as long
Love
Really tasty
It really is so tasty
It has a slightly fruity taste
Good quality
Great product
worth it for quality
Flavoursome
Tasty Basmati rice comes in a strong paper bag
Nice flavour and cooks well
very healthy
Healthy product
Very healthy alternative to white and brown
The organic wild rice❤️ I love this, the taste is good and very healthy, my husband love this too
Good organic rice
Biona Black Venus Rice Organic
Return
0.0% Return rate 0% Fixable by listing
Smell
except the smell
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Best Flapen score
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FAQ
Common Wild Rice questions
Answered from the same tracked data.