How competitive is the Wild Rice niche on Amazon United Kingdom?

20 brands and 50 sellers compete in Wild Rice on Amazon United Kingdom. The top 5 Wild Rice products take 37% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Wild Rice?

Wild Rice buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Wild Rice niche?

Wild Rice sells for £9.48 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.93–£31.36. The average incumbent carries 200 reviews — the moat a new listing must climb.

Wild Rice

Wild Rice shows low returns (0.0%), but a small market ($66K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Wild Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wild Rice is a £66K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 52/100.

Wild Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.7% over the last 90 days and 8.7% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr10K

Search volume / yr-17.7%80K

Conversion rate8.7%

Avg price£9.48

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers20 · 50

Top-5 product click share37%

Open market27%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Top Wild Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Organic Wild Rice 250g by Hatton Hill Organic

Price: £9.24
Rating: 4.7/5
Reviews: 43
Age: 1y ago

Biona Organic Wild Rice Mix 500g

Price: £6.74
Rating: 4.0/5
Reviews: 33
Age: 13y ago

Biona Organic Wild Rice Mix 500g

Price: £3.93
Rating: 4.5/5
Reviews: 763
Age: 10y ago

Wild Rice 1kg by Hatton Hill

Price: £20.43
Rating: 5.0/5
Reviews: 6
Age: 2y ago

Morrisons Basmati and Wild Rice 500g

Price: £2.52
Rating: 4.7/5
Reviews: 264
Age: 10y ago

Newest

by launch date

Organic Wild Rice 250g by Hatton Hill Organic

Price: £9.24
Rating: 4.7/5
Reviews: 43
Age: 1y ago

Wild Rice 1kg by Hatton Hill

Price: £20.43
Rating: 5.0/5
Reviews: 6
Age: 2y ago

Wild Rice 250g by Hatton Hill

Price: £8.14
Rating: 5.0/5
Reviews: 2
Age: 2y ago

Trend Organic Wild Rice Mix 500g - Nutty Flavour Chewy Texture - Culinary Excellence Rich in Protein and Fibre Certified Organic Vegan GMO Free No Preservatives No Additives

Price: £9.43
Rating: 4.1/5
Reviews: 11
Age: 2y ago

Organic Basmati White Rice 5kg (BWFO)

Price: £18.01
Rating: 4.7/5
Reviews: 60
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

21%

Biona29%
Hatton Hill19%
Buy Whole Foods Online10%
Thames Organic9%
Morrisons7%
Wholefood Earth6%

Wild Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR8.7%Products48Brands20Top 5 Brands73%OOS Rate0.0%Rating4.5★Reviews200Avg BSR#81

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Wild Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wild rice49K/yr -16.3%8.3% conv.
organic rice18K/yr -23.4%6.6% conv.
organic basmati rice6K/yr -9.6%7.3% conv.
wild rice organic7K/yr -18.9%7.0% conv.

What reviews say buyers love and hate about Wild Rice

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall36%

“Really tasty”

Quality-Overall14%

“Good quality”

Flavor11%

“Flavoursome”

Health Benefits-Overall7%

“very healthy”

Vegan/Organic6%

“The organic wild rice❤️ I love this, the taste is good and very healthy, my husband love this too”

What buyers complain about

57% of reviews

Value For Money27%

“very expensive”

Quality-Overall9%

“only recently such a quality issue observed”

Smell5%

“Smell”

Chunk/Clump/Collection5%

“been disappointed with the amount of 'bits”

Cooking Instructions5%

“It does take longer to cook than white rice. probably twice as long”

Wild Rice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

100%

Common Wild Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wild Rice 52/100 on Amazon United Kingdom — Worth a look. The niche generates £66K/yr across 48 tracked products. Search demand moved -17.7% over the last 90 days.