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Wicked Cake Topper

Fail

Demand is soft, at -60.9% this quarter, so Wicked Cake Topper is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£61K/yr103K searches / yr
90-day growth
-60.9%search demand this quarter
Competition
48%top-5 click share · 24 brands · 24 sellers

Flapen Score

Wicked Cake Topper against its category

The dotted line is the Grocery average. Past it, Wicked Cake Topper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicked Cake Topper 103K times last year and spent an estimated £61K. The top 5 brands take 60% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-60.9%
Conversion, latest week
8.6%
Market size, estimated
£61Ka year
Top search term
wicked cake decorations34K searches a year

02 · Price

A sale here is worth £6.87.

Listings sell for £6.87 on average, from £2.59 to £12.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.87 that is £687 to £2K a year per listing.

Average price
£6.87under the $15 to $100 sweet spot
Price range
£2.59–£12.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£687–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #1,664 within Baking Supplies. It carries 76 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
22.6%
Average rank
#1,664in Baking Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
76per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
14 months

Products

Top Wicked Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

24 rising

Sellers

24

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

48%

Top 20: 88%

Open market

36%

  • Xsstarmi15%
  • SYKYCTCY14%
  • Embhlitfe13%
  • Tyotrbs12%
  • A Pinch of6%
  • Stiedey5%

Demand

Wicked Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 7.1× · 8 of 12 months tracked

Search terms

Top Wicked Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicked cake decorations34K/yr
  • wicked cake topper36K/yr
  • wicked cake toppers9K/yr
  • wicked birthday cake topper7K/yr
  • wicked cupcake toppers8K/yr
  • wicked cake4K/yr
  • wicked cake toppers uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Wicked Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.17

Small

The size was smaller than I was expecting

Quality-Overall17%+1.40

not the best I've ever had

Adhesion/Stickiness13%−0.02

the wooden parts came off so it is not glued on very well

Love

Quality-Overall34%+1.40

Great quality

good quality candles

Great quality toppers

Size-Overall13%−0.17

a good size

Great size perfect for the cake

The size, variety and colours are very nice and so a good value kit

Color12%+0.48

great colours

Perfect colours for Wicked

colours were vibrant

Design-Overall11%+1.31

didnt affect overall design

Great Wicked decorations

It looked very smart when it was done

Advertised Vs Actual Product7%+0.74

Does the job

As expected

Return

0.6% Return rate 38% Fixable by listing

Quality-Overall38%▃█▃▁▁▁

not the best I've ever had

Color19%█▁▄▁▁▁
Compatibility-Overall13%█▁▁▁▁▁
Defective Material/Parts13%▁▁█▁▁▁
Advertised Vs Actual Product13%▁▁█▁▁▁

FAQ

Common Wicked Cake Topper questions

Answered from the same tracked data.