wicked cake topper
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible75.57avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 103K searches
Growth
Bad-60.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.59–£12.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wicked cake topper is a £61K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wicked cake topper market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £34K–£41K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #1,664
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 22.6%
- Avg brand age
- 14 months
- Avg seller age
- 247 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
24
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
48%
Top 20: 88%
Open market
36%
- Xsstarmi15%
- SYKYCTCY14%
- Embhlitfe13%
- Tyotrbs12%
- A Pinch of6%
- Stiedey5%
Demand
Weekly Amazon search volume, last 32 weeks — -60.9% search growth over the last 90 days.Top wicked cake topper search terms
- wicked cake decorations34K/yr
- wicked cake topper36K/yr
- wicked cake toppers9K/yr
- wicked birthday cake topper7K/yr
- wicked cupcake toppers8K/yr
- wicked cake4K/yr
- wicked cake toppers uk4K/yr
Top wicked cake topper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tyotrbs Witch Hats Cake Topper Glitter Pink Green Balls Cake Pick Crown Cake Decorations for Magic Witch Wizard Theme Babyshower Birthday Party Wedding DIY Crafts Supplies
Tyotrbs£8.254.6★3 rev
SYKYCTCY 29 Pack Witch Hats Cake Topper Glitter Pink Green Balls Cake Pick Crown Cake Decorations for Magic Witch Wizard Theme Baby Shower Kids Birthday Party Wedding DIY Crafts Supplies
SYKYCTCY£7.734.7★13 rev
Embhlitfe Witch Cake Toppers Decorations Set for Birthday Party Favor including 1 Big Happy Birthday Cup Toppers and 24 Cupcake Toppers Wicked-Themed Party Supplies (Pink and Green A)
Embhlitfe£4.934.2★10 rev
Xsstarmi 16 Pack Princess Witch Cake Topper Decorations Magic Crown Witch Hat Broom Cake Pick Black Pink Balloon Cake Decorations for Halloween Baby Shower Birthday Party Cake DIY Decoration
Xsstarmi£6.944.1★11 rev
A Pinch Of - Twin - Wicked Cake Decorations - Edible Pearls Mix Wicked Cake Topper Sprinkles - 1 x 30g Pink Pearl Mix & 1 x 30g Green Colour Medley Cupcake Decorations
A Pinch of£6.044.5★1,858 rev
Newest
by launch date
Kighdel 63PCS Pink Green Witch Theme Party Cake Toppers Princess Crown Hat Broom Star Wand Cake Toppers Decorations for Birthday Party Supplies
Kighdel£9.355 rev
66Pcs Wicked Birthday Decorations Green and Pink Wicked Party Decorations Wicked Banner Balloons Hanging Swirls Cake & Cupcake Toppers for Witch Princess Party Supplies
Generic£7.230 rev
25 Pcs Wick Cake Topper Wick Cake Decorations Glitter Pink Green Ball Cake Toppers with Princess Crown Witch Hat Broom Witch Party Decorations for Birthday Party Cake Decorating Supplies
Embhlitfe£8.691 rev
33PCS Green and Pink Party Decoration Witch Themed Party Supplies for Kids Boys Girls Birthday Party Kids Birthday Decorations Set with Banner Balloons Cupcake Topper Cake Toppers
viallolipa£5.431 rev
Pink Crown Witch Hat Cake Decorations Pink Green Balls Butterfly Birthday Party Supplies Fairy Fantasy for Party Decoration
Roaring Good Time£12.720 rev
Trending
90-day click momentum66Pcs Wicked Birthday Decorations Green and Pink Wicked Party Decorations Wicked Banner Balloons Hanging Swirls Cake & Cupcake Toppers for Witch Princess Party Supplies
Generic£7.230.0★
25 Pcs Wick Cake Topper Wick Cake Decorations Glitter Pink Green Ball Cake Toppers with Princess Crown Witch Hat Broom Witch Party Decorations for Birthday Party Cake Decorating Supplies
Embhlitfe£8.695.0★
Pink Crown Witch Hat Cake Decorations Pink Green Balls Butterfly Birthday Party Supplies Fairy Fantasy for Party Decoration
Roaring Good Time£12.720.0★
33PCS Green and Pink Party Decoration Witch Themed Party Supplies for Kids Boys Girls Birthday Party Kids Birthday Decorations Set with Banner Balloons Cupcake Topper Cake Toppers
viallolipa£5.435.0★
42pcs Wicked Cake Topper Pink Green Black Balls Witch Hat Pick Crown Star Wand Wicked Cake Decorations for Birthday Wedding Halloween Party Decorations
Stiedey£8.145.0★
What buyers say about wicked cake topper
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“a good size”
“great colours”
“didnt affect overall design”
“Does the job”
“Great Party Selection”
“Overall Id say these are good value for money if youre like me”
“was easy to arrange on cakes”
“Excellent for a Wicked-themed birthday cake”
“Perfect for Wicked themed cakes”
What buyers complain about
“Small”
“not the best I've ever had”
“the wooden parts came off so it is not glued on very well”
Top return reasons
Common questions
- Is wicked cake topper profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 30 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -60.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the wicked cake topper niche?
- 24 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in wicked cake topper?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.6%.
- What does it cost to enter the wicked cake topper niche?
- Listings span £2.59–£12.72; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.