Wholemeal Flour
MaybeReturns run at only 0.0% of orders. But demand is soft, at -25.6% this quarter, so Wholemeal Flour is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £53K/yr89K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 56 sellers
Flapen Score
Wholemeal Flour against its category
The dotted line is the Grocery average. Past it, Wholemeal Flour is stronger. Inside it, weaker.
Market
The Wholemeal Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wholemeal Flour 89K times last year and spent an estimated £53K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £53Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- wholemeal flour36K searches a year
02 · Price
A sale here is worth £6.78.
Listings sell for £6.78 on average, from £0.75 to £24.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.78 that is £678 to £2K a year per listing.
- Average price
- £6.78under the $15 to $100 sweet spot
- Price range
- £0.75–£24.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £678–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #221 within Baking Supplies. It carries 207 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 77%
- Out of stock, average day
- 0.9%
- Average rank
- #221in Baking Supplies
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 207per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Wholemeal Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Allinson Wholemeal Plain Flour 1000g
- Price
- £2.32
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 12y ago

Marriages Canadian VERY Strong Wholemeal Bread Flour 1.5kg (Pack of 5)
- Price
- £12.81
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 4y ago

Allinson Very Strong Wholemeal Bread Flour 1kg
- Price
- £1.94
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 3y ago

Elephant Atta Chakki Gold Premium Chapatti Flour 1.5kg - 100% Wholewheat Atta High in Fibre - Chapati Naan & Roti Flour - Pack of 1 x 1.5kg
- Price
- £3.24
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 3y ago

Marriages Canadian VERY Strong Wholemeal Bread Flour 1.5kg (Pack of 2)
- Price
- £7.02
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 4y ago
Trending
90-day click momentum
Spelt Flour Wholemeal 1kg (BWFO)
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 13y ago

Elephant Atta Chakki Gold Premium Chapatti Flour 1.5kg - 100% Wholewheat Atta High in Fibre - Chapati Naan & Roti Flour - Pack of 1 x 1.5kg
- Price
- £3.24
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 3y ago

Marriages Stoneground Strong Wholemeal Bread Flour 1.5kg (Pack of 5)
- Price
- £12.73
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 4y ago

Doves Farm Strong Wholemeal Bread Flour 1.5kg
- Price
- £6.41
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 10y ago

Marriages Millers Canadian Very Strong Wholemeal Bread Flour 1.5kg (Pack of 2) | High-Protein Wholemeal Flour | Ideal for Rustic Loaves Rolls & Pizza Bases
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 10mo ago
Newest
by launch date
Marriages Millers Canadian Very Strong Wholemeal Bread Flour 1.5kg (Pack of 2) | High-Protein Wholemeal Flour | Ideal for Rustic Loaves Rolls & Pizza Bases
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 10mo ago

by Amazon Plain Wheat Flour 1.5kg Great for for Baking
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 2y ago

by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago

Matthews Cotswold Organic Stoneground Wholemeal Flour - 1.5kg Bag (Single Bag)
- Price
- £8.22
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 2y ago

Matthews Cotswold Traditional Stoneground Strong Wholegrain Flour - 1.5kg Bag (Single Bag)
- Price
- £8.12
- Rating
- 4.9/5
- Reviews
- 77
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
56
Top-5 brand share
43%
Top 20: 83%
Top-5 click share
41%
Top 20: 91%
Open market
40%
- --17%
- Allinson11%
- Doves Farm9%
- Allinson's9%
- ELEPHANT ATTA8%
- by Amazon7%
Demand
Wholemeal Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Wholemeal Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wholemeal flour36K/yr
- whole wheat flour16K/yr
- wholemeal bread flour15K/yr
- wholewheat flour8K/yr
- strong wholemeal bread flour5K/yr
- brown flour3K/yr
- organic wholemeal bread flour3K/yr
- wholegrain flour3K/yr
Reviews and returns
What reviews say buyers love and hate about Wholemeal Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
awful quality flour
it's not the best on the market
BAD QUALITY
taste disgusting
Funny taste
Not tasty at all
it is weird that everyday the price changes
To expensive
This a bit pricey
they added gluten to make up for the poor quality
This flour seems high in gluten
Not gluten free
It's full of bleaching agents and other additives and no flour this cheap is worth using
The ingredients on the Amazon page has no folic acid
Love
Great for baking
Great for bread baking
Excellent for flatbreads, pancakes, and general baking
It is very good quality and great for my bread rolls and half wholemeal cheese and chive scones
Best quality
Good quality flour
worth every penny
Excellent value
Good value
Makes lovely sourdough loaves
makes the best sour dough
Sourdough
Has no weird taste
Delicious tasting cakes from this flour
very delicious
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wholemeal Flour questions
Answered from the same tracked data.









