How competitive is the Wholemeal Flour niche on Amazon United Kingdom?

19 brands and 56 sellers compete in Wholemeal Flour on Amazon United Kingdom. The top 5 Wholemeal Flour products take 41% of clicks and its top 5 brands hold 43% of demand.

What do buyers complain about in Wholemeal Flour?

Wholemeal Flour buyers on Amazon United Kingdom complain most about Quality-Overall, Taste-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Wholemeal Flour niche?

Wholemeal Flour sells for £6.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.75–£24.98. The average incumbent carries 207 reviews — the moat a new listing must climb.

Wholemeal Flour

Wholemeal Flour shows low returns (0.0%), but soft demand (-25.6% this quarter) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Wholemeal Flour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wholemeal Flour is a £53K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.

Wholemeal Flour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.6% over the last 90 days and 8.7% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr10K

Search volume / yr-25.6%89K

Conversion rate8.7%

Avg price£6.78

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers19 · 56

Top-5 product click share41%

Open market57%

Avg brand age81 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Top Wholemeal Flour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Allinson Wholemeal Plain Flour 1000g

Price: £2.32
Rating: 4.5/5
Reviews: 213
Age: 12y ago

Marriages Canadian VERY Strong Wholemeal Bread Flour 1.5kg (Pack of 5)

Price: £12.81
Rating: 4.6/5
Reviews: 346
Age: 4y ago

Allinson Very Strong Wholemeal Bread Flour 1kg

Price: £1.94
Rating: 4.8/5
Reviews: 167
Age: 3y ago

Elephant Atta Chakki Gold Premium Chapatti Flour 1.5kg - 100% Wholewheat Atta High in Fibre - Chapati Naan & Roti Flour - Pack of 1 x 1.5kg

Price: £3.24
Rating: 4.3/5
Reviews: 319
Age: 3y ago

Marriages Canadian VERY Strong Wholemeal Bread Flour 1.5kg (Pack of 2)

Price: £7.02
Rating: 4.8/5
Reviews: 87
Age: 4y ago

Newest

by launch date

Marriages Millers Canadian Very Strong Wholemeal Bread Flour 1.5kg (Pack of 2) | High-Protein Wholemeal Flour | Ideal for Rustic Loaves Rolls & Pizza Bases

Price: £6.74
Rating: 4.6/5
Reviews: 33
Age: 10mo ago

by Amazon Plain Wheat Flour 1.5kg Great for for Baking

Price: £0.75
Rating: 4.7/5
Reviews: 733
Age: 2y ago

by Amazon Strong White Flour 1.5kg Perfect for bread

Price: £1.22
Rating: 4.5/5
Reviews: 979
Age: 2y ago

Matthews Cotswold Organic Stoneground Wholemeal Flour - 1.5kg Bag (Single Bag)

Price: £8.22
Rating: 4.6/5
Reviews: 140
Age: 2y ago

Matthews Cotswold Traditional Stoneground Strong Wholegrain Flour - 1.5kg Bag (Single Bag)

Price: £8.12
Rating: 4.9/5
Reviews: 77
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

41%

Top 20: 91%

Open market

40%

--17%
Allinson11%
Doves Farm9%
Allinson's9%
ELEPHANT ATTA8%
by Amazon7%

Wholemeal Flour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR8.7%Products31Brands19Top 5 Brands43%OOS Rate0.9%Rating4.5★Reviews207Avg BSR#221

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Top Wholemeal Flour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wholemeal flour36K/yr -24.1%8.5% conv.
whole wheat flour16K/yr -18.2%5.7% conv.
wholemeal bread flour15K/yr -30.6%10.4% conv.
wholewheat flour8K/yr -29.0%6.9% conv.
strong wholemeal bread flour5K/yr -26.6%12.1% conv.
brown flour3K/yr -18.4%9.2% conv.
organic wholemeal bread flour3K/yr -42.1%9.3% conv.
wholegrain flour3K/yr -36.4%5.2% conv.

What reviews say buyers love and hate about Wholemeal Flour

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Baking32%

“Great for baking”

Quality-Overall15%

“It is very good quality and great for my bread rolls and half wholemeal cheese and chive scones”

Value For Money14%

“worth every penny”

Sour5%

“Makes lovely sourdough loaves”

Taste-Overall5%

“Has no weird taste”

What buyers complain about

79% of reviews

Quality-Overall14%

“awful quality flour”

Taste-Overall13%

“taste disgusting”

Value For Money10%

“it is weird that everyday the price changes”

Nutritional Content9%

“they added gluten to make up for the poor quality”

Ingredients-Overall7%

“It's full of bleaching agents and other additives and no flour this cheap is worth using”

Common Wholemeal Flour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wholemeal Flour 53/100 on Amazon United Kingdom — Worth a look. The niche generates £53K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -25.6% over the last 90 days.