Wholemeal Flour
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -25.6% this quarter, so Wholemeal Flour is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £53K/yr89K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 56 sellers
Flapen Score
Wholemeal Flour against its category
The dotted line is the Grocery average. Past it, Wholemeal Flour is stronger. Inside it, weaker.
Market
The Wholemeal Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wholemeal Flour 89K times last year and spent an estimated £53K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £53Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- wholemeal flour36K searches a year
02 · Price
A sale here is worth £6.78.
Listings sell for £6.78 on average, from £0.75 to £24.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.78 that is £678 to £2K a year per listing.
- Average price
- £6.78under the $15 to $100 sweet spot
- Price range
- £0.75–£24.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £678–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #221 within Baking Supplies. It carries 207 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 77%
- Out of stock, average day
- 0.9%
- Average rank
- #221in Baking Supplies
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 207per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Wholemeal Flour products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Allinson Wholemeal Plain Flour 1000g
- Price
- £2.32
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 12y ago

Marriages Canadian VERY Strong Wholemeal Bread Flour 1.5kg (Pack of 5)
- Price
- £12.81
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 4y ago

Allinson Very Strong Wholemeal Bread Flour 1kg
- Price
- £1.94
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 3y ago

Elephant Atta Chakki Gold Premium Chapatti Flour 1.5kg - 100% Wholewheat Atta High in Fibre - Chapati Naan & Roti Flour - Pack of 1 x 1.5kg
- Price
- £3.24
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 3y ago

Marriages Canadian VERY Strong Wholemeal Bread Flour 1.5kg (Pack of 2)
- Price
- £7.02
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 4y ago
Trending
estimated 90-day click momentum
Spelt Flour Wholemeal 1kg (BWFO)
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 13y ago

Elephant Atta Chakki Gold Premium Chapatti Flour 1.5kg - 100% Wholewheat Atta High in Fibre - Chapati Naan & Roti Flour - Pack of 1 x 1.5kg
- Price
- £3.24
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 3y ago

Marriages Stoneground Strong Wholemeal Bread Flour 1.5kg (Pack of 5)
- Price
- £12.73
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 4y ago

Doves Farm Strong Wholemeal Bread Flour 1.5kg
- Price
- £6.41
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 10y ago

Marriages Millers Canadian Very Strong Wholemeal Bread Flour 1.5kg (Pack of 2) | High-Protein Wholemeal Flour | Ideal for Rustic Loaves Rolls & Pizza Bases
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 10mo ago
Newest
by launch date
Marriages Millers Canadian Very Strong Wholemeal Bread Flour 1.5kg (Pack of 2) | High-Protein Wholemeal Flour | Ideal for Rustic Loaves Rolls & Pizza Bases
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 10mo ago

by Amazon Plain Wheat Flour 1.5kg Great for for Baking
- Price
- £0.75
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 2y ago

by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago

Matthews Cotswold Organic Stoneground Wholemeal Flour - 1.5kg Bag (Single Bag)
- Price
- £8.22
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 2y ago

Matthews Cotswold Traditional Stoneground Strong Wholegrain Flour - 1.5kg Bag (Single Bag)
- Price
- £8.12
- Rating
- 4.9/5
- Reviews
- 77
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
56
Est. top-5 brand share
43%
Top 20: 83%
Est. top-5 click share
41%
Top 20: 91%
Open market
40%
- --17%
- Allinson11%
- Doves Farm9%
- Allinson's9%
- ELEPHANT ATTA8%
- by Amazon7%
Demand
Wholemeal Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Wholemeal Flour search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wholemeal flour36K/yr
- whole wheat flour16K/yr
- wholemeal bread flour15K/yr
- wholewheat flour8K/yr
- strong wholemeal bread flour5K/yr
- brown flour3K/yr
- organic wholemeal bread flour3K/yr
- wholegrain flour3K/yr
Reviews and returns
What reviews say buyers love and hate about Wholemeal Flour
We read the reviews and the return reasons for every product selling here.
“awful quality flour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wholemeal Flour questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









