Wholemeal Bread
FailPrices span $0.80–$2.27, mostly outside the sweet spot, so Wholemeal Bread is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £97K/yr238K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 56%top-5 click share · 6 brands · 35 sellers
Flapen Score
Wholemeal Bread against its category
The dotted line is the Grocery average. Past it, Wholemeal Bread is stronger. Inside it, weaker.
Market
The Wholemeal Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wholemeal Bread 238K times last year and spent an estimated £97K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
28.1% of searches ended in a purchase last week.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 28.1%
- Market size, estimated
- £97Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- wholemeal bread102K searches a year
02 · Price
A sale here is worth £1.45.
Listings sell for £1.45 on average, from £0.80 to £2.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £1.45 that is £4K to £6K a year per listing.
- Average price
- £1.45under the $15 to $100 sweet spot
- Price range
- £0.80–£2.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 1,170 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Bakery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,170per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Wholemeal Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Warburtons Wholemeal Medium Bread 400g
- Price
- £1.01
- Rating
- 4.6/5
- Reviews
- 1,999
- Age
- 12y ago

Morrisons Wholemeal Medium Sliced Bread Loaf 800g Healthy Bread
- Price
- £0.99
- Rating
- 4.4/5
- Reviews
- 2,686
- Age
- 9y ago

Morrisons Wholemeal Toastie 800g
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 7y ago

Warburtons Wholemeal Medium Sliced 800g
- Price
- £1.42
- Rating
- 4.6/5
- Reviews
- 993
- Age
- 10y ago

Hovis Wholemeal Thick Loaf Bread 800 g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 1,546
- Age
- 12y ago
Trending
90-day click momentum
Allinsons The Champion Batch Baked Wholemeal 650g
- Price
- £1.61
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Market Street Sliced Wholemeal Bread 800g
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4y ago

Morrisons Wholemeal Toastie 800g
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 7y ago

Jasons Sourdough Wholemeal Ciabattin 580g
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago

Warburtons Wholemeal Medium Sliced 800g
- Price
- £1.42
- Rating
- 4.6/5
- Reviews
- 993
- Age
- 10y ago
Newest
by launch date
Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago

Jasons Sourdough Wholemeal Ciabattin 580g
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago

Allinsons The Champion Batch Baked Wholemeal 650g
- Price
- £1.61
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Market Street Sliced Wholemeal Bread 800g
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4y ago

Morrisons Wholemeal Toastie 800g
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
35
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Warburtons33%
- Hovis31%
- Morrisons28%
- Jason's3%
- Generic2%
- Allinson's2%
- Open — no brand owns it (0%)
Demand
Wholemeal Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wholemeal Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wholemeal bread102K/yr
- brown bread89K/yr
- wholemeal13K/yr
- wheat bread8K/yr
- bread brown7K/yr
- wholegrain bread6K/yr
- bread wholemeal6K/yr
- whole grain bread4K/yr
- whole wheat bread2K/yr
Reviews and returns
What reviews say buyers love and hate about Wholemeal Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny
I only gave three stars as the slices are way to small
Too small and thin
Awful taste
Dry and tasteless
No taste
Didnt like this sourdough bread
Dry and not a good sourdough
The texture doesn't really feel like sourdough
Was stale
this was stale, dry
Not happy, Very dissapointed it was stale and hard
this was stale, dry
Dry and tasteless
Dry and not a good sourdough
Love
Much more satisfying taste
Great taste
Great taste and it being more healthier than other breads to
Enjoyable bread
Nice tasty loaf
Nice as toast too
Good quality bread
Good quality
Quality great nice and soft
Delivered so fresh, recommended
Fresh and tasty
so it stays fresh for longer
lovely flavour
Lovely tasting grainy bread
Love this toasted - great flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wholemeal Bread questions
Answered from the same tracked data.









