Wholemeal Bread
FailPrices span $0.80–$2.27, mostly outside the sweet spot, so Wholemeal Bread is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £97K/yr238K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 56%top-5 click share · 6 brands · 35 sellers
Flapen Score
Wholemeal Bread against its category
The dotted line is the Grocery average. Past it, Wholemeal Bread is stronger. Inside it, weaker.
Market
The Wholemeal Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wholemeal Bread 238K times last year and spent an estimated £97K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 28.1% of those searches ended in a purchase.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 28.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 28.1%
- Market size, estimated
- £97Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- wholemeal bread102K searches a year
02 · Price
A sale here is worth £1.45.
Listings sell for £1.45 on average, from £0.80 to £2.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £1.45 that is £4K to £6K a year per listing.
- Average price
- £1.45under the $15 to $100 sweet spot
- Price range
- £0.80–£2.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 1,170 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Bakery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,170per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Wholemeal Bread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Warburtons Wholemeal Medium Bread 400g
- Price
- £1.01
- Rating
- 4.6/5
- Reviews
- 1,999
- Age
- 12y ago

Morrisons Wholemeal Medium Sliced Bread Loaf 800g Healthy Bread
- Price
- £0.99
- Rating
- 4.4/5
- Reviews
- 2,686
- Age
- 9y ago

Morrisons Wholemeal Toastie 800g
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 7y ago

Warburtons Wholemeal Medium Sliced 800g
- Price
- £1.42
- Rating
- 4.6/5
- Reviews
- 993
- Age
- 10y ago

Hovis Wholemeal Thick Loaf Bread 800 g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 1,546
- Age
- 12y ago
Trending
estimated 90-day click momentum
Allinsons The Champion Batch Baked Wholemeal 650g
- Price
- £1.61
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Market Street Sliced Wholemeal Bread 800g
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4y ago

Morrisons Wholemeal Toastie 800g
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 7y ago

Jasons Sourdough Wholemeal Ciabattin 580g
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago

Warburtons Wholemeal Medium Sliced 800g
- Price
- £1.42
- Rating
- 4.6/5
- Reviews
- 993
- Age
- 10y ago
Newest
by launch date
Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago

Jasons Sourdough Wholemeal Ciabattin 580g
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago

Allinsons The Champion Batch Baked Wholemeal 650g
- Price
- £1.61
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Market Street Sliced Wholemeal Bread 800g
- Price
- £1.59
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4y ago

Morrisons Wholemeal Toastie 800g
- Price
- £0.92
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
35
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
0%
- Warburtons33%
- Hovis31%
- Morrisons28%
- Jason's3%
- Generic2%
- Allinson's2%
- Open — no brand owns it (0%)
Demand
Wholemeal Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wholemeal Bread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wholemeal bread102K/yr
- brown bread89K/yr
- wholemeal13K/yr
- wheat bread8K/yr
- bread brown7K/yr
- wholegrain bread6K/yr
- bread wholemeal6K/yr
- whole grain bread4K/yr
- whole wheat bread2K/yr
Reviews and returns
What reviews say buyers love and hate about Wholemeal Bread
We read the reviews and the return reasons for every product selling here.
“Tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wholemeal Bread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









