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Wholemeal Bread

Fail

Prices span $0.80–$2.27, mostly outside the sweet spot, so Wholemeal Bread is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£97K/yr238K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
56%top-5 click share · 6 brands · 35 sellers

Flapen Score

Wholemeal Bread against its category

The dotted line is the Grocery average. Past it, Wholemeal Bread is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wholemeal Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wholemeal Bread 238K times last year and spent an estimated £97K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

28.1% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
28.1%
Market size, estimated
£97Ka year
Peak month
January1.4× the quietest month
Top search term
wholemeal bread102K searches a year

02 · Price

A sale here is worth £1.45.

Listings sell for £1.45 on average, from £0.80 to £2.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £1.45 that is £4K to £6K a year per listing.

Average price
£1.45under the $15 to $100 sweet spot
Price range
£0.80–£2.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 1,170 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Bakery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,170per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Wholemeal Bread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Warburtons33%
  • Hovis31%
  • Morrisons28%
  • Jason's3%
  • Generic2%
  • Allinson's2%
  • Open — no brand owns it (0%)

Demand

Wholemeal Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wholemeal Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wholemeal bread102K/yr
  • brown bread89K/yr
  • wholemeal13K/yr
  • wheat bread8K/yr
  • bread brown7K/yr
  • wholegrain bread6K/yr
  • bread wholemeal6K/yr
  • whole grain bread4K/yr
  • whole wheat bread2K/yr

Reviews and returns

What reviews say buyers love and hate about Wholemeal Bread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.06

Tiny

I only gave three stars as the slices are way to small

Too small and thin

Taste-Overall16%+0.42

Awful taste

Dry and tasteless

No taste

Sour8%−0.04

Didnt like this sourdough bread

Dry and not a good sourdough

The texture doesn't really feel like sourdough

Stale/Rotten/Spoiled7%−0.06

Was stale

this was stale, dry

Not happy, Very dissapointed it was stale and hard

Moist/Dry7%−0.05

this was stale, dry

Dry and tasteless

Dry and not a good sourdough

Love

Taste-Overall22%+0.42

Much more satisfying taste

Great taste

Great taste and it being more healthier than other breads to

Baking21%+1.54

Enjoyable bread

Nice tasty loaf

Nice as toast too

Quality-Overall11%+0.79

Good quality bread

Good quality

Quality great nice and soft

Freshness10%+1.05

Delivered so fresh, recommended

Fresh and tasty

so it stays fresh for longer

Flavor8%+0.25

lovely flavour

Lovely tasting grainy bread

Love this toasted - great flavour

FAQ

Common Wholemeal Bread questions

Answered from the same tracked data.