Whole Milk

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

30.7%

Market size, estimated

£3.4Ma year

Peak month

January8.4× the quietest month

Top search term

milk2.1M searches a year

Listings sell for £4.06 on average, from £1.22 to £19.13. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At £4.06 that is £203K to £244K a year per listing.

Average price

£4.06under the $15 to $100 sweet spot

Price range

£1.22–£19.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

50,000–60,000

Revenue per listing a year

£203K–£244K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Fresh & Chilled. It carries 2,050 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

16%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Fresh & Chilled

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,050per listing

Listings tracked

19

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

73 months