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Whiteboard Cleaner

Fail

The top 5 products take 100% of clicks, so Whiteboard Cleaner is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£129K/yr105K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 63 sellers

Flapen Score

Whiteboard Cleaner against its category

The dotted line is the Grocery average. Past it, Whiteboard Cleaner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiteboard Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiteboard Cleaner 105K times last year and spent an estimated £129K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

20.6% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
20.6%
Market size, estimated
£129Ka year
Peak month
September2.0× the quietest month
Top search term
whiteboard cleaner50K searches a year

02 · Price

A sale here is worth £5.97.

Listings sell for £5.97 on average, from £2.12 to £11.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.97 that is £12K to £15K a year per listing.

Average price
£5.97under the $15 to $100 sweet spot
Price range
£2.12–£11.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Household Cleaners. It carries 1,876 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#43in Household Cleaners
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,876per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Whiteboard Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£19K£39K£58K£78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Amazon Basics57%
  • Q-Connect27%
  • loukin11%
  • DumanAsen5%

Demand

Whiteboard Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Whiteboard Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard cleaner50K/yr
  • whiteboard cleaner spray15K/yr
  • white board cleaner11K/yr
  • white board cleaner spray12K/yr
  • whiteboard spray8K/yr
  • whiteboard spray cleaner3K/yr
  • whiteboard cleaning spray2K/yr
  • whiteboard cleaner spray and cloth3K/yr

Reviews and returns

What reviews say buyers love and hate about Whiteboard Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.17

Didn't work

Not particularly effective for old pen marks

Ease Of Cleaning22%+2.88

This cleaning product is just awful

Doesn't clean at all

it failed to wipe properly

Value For Money19%+0.05

it's a bit expensive

Only paid £2.35 for it

is also overpriced for what it is

Water Resistance4%−0.03

Very, very poor - less effective than tap water

Smell4%−0.03

Smells like the stuff you clean your windows with

Love

Ease Of Cleaning31%+2.88

The cleaning solution works well

Works perfectly and cleans well

Really effective cleaner

Advertised Vs Actual Product16%+0.76

Does the job

As described

Just what I needed

Value For Money14%+0.05

Great value

Good price

Value for money

Efficiency9%+0.56

Really effective

Works fine

Works well

Quality-Overall8%−0.01

The cloths are good quality

Great product

Quality

Return

0.1% Return rate 11% Fixable by listing

Functionality-Overall33%▁▁▅▁█▃

Didn't work

Not particularly effective for old pen marks

Size-Overall11%█▁▁▁▁▁
Spray/Flow11%▁▁█▁▁▁

Spray Nozzle Broken

so it doesnt actually spray

The only issue I had is that the spray nozzle on the bottle doesnt seem to work

Home Usability11%▁▁▁▁▁█
Touch/Button Controls11%▁▁▁▁▁█

FAQ

Common Whiteboard Cleaner questions

Answered from the same tracked data.