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White Wine Vinegar

Fail

Prices span $1.23–$11.19, mostly outside the sweet spot, so White Wine Vinegar is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£61K/yr67K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
71%top-5 click share · 11 brands · 45 sellers

Flapen Score

White Wine Vinegar against its category

The dotted line is the Grocery average. Past it, White Wine Vinegar is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Wine Vinegar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Wine Vinegar 67K times last year and spent an estimated £61K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

19.1% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
19.1%
Market size, estimated
£61Ka year
Peak month
August1.5× the quietest month
Top search term
white wine vinegar64K searches a year

02 · Price

A sale here is worth £4.82.

Listings sell for £4.82 on average, from £1.23 to £11.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £4.82 that is £4K to £5K a year per listing.

Average price
£4.82under the $15 to $100 sweet spot
Price range
£1.23–£11.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Oils, Vinegars & Salad Dressings. It carries 3,109 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#9in Oils, Vinegars & Salad Dressings
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,109per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top White Wine Vinegar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

45

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • by Amazon25%
  • Aspall18%
  • Hexeal17%
  • Morrisons14%
  • CONSUMER'S PRIDE12%
  • Drivers4%
  • Open — no brand owns it (5 brands, 10%)

Demand

White Wine Vinegar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about White Wine Vinegar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.03

Not strong enough very weak

Need to be strong

not as strong

Dilute/Watery14%−0.05

Not happy with the quality, and the appearance, it feels very diluted

its probably been watered down

heavily diluted product

Smell12%−0.03

the strong smell deters them

smells like vinegar

odour building up inside of washing machine

Functionality-Overall9%−0.03

Disappointing it didn't do what it was supposed to do

Dis not do the job

didnt work as expected

Ingredients-Overall8%−0.02

Only 5% vinegar

There is no vinegar in either bottle

Vinegar came in Plastic Bottles which is Very Unhealthy

Love

Value For Money41%+2.58

Fair price

Good value for money

Excellent Value

Quality-Overall17%0.00

Decent stuff

Excellent product

Good quality will last a few months

Ease Of Cleaning16%+1.19

Excellent for cleaning

Good cleaning aid

Cleans so well

Advertised Vs Actual Product9%+0.57

Does what it says

As described

Just what I needed

Ease Of Use2%−0.01

Easy to use

Very handy

easy to use and handy containers

Return

0.0% Return rate 29% Fixable by listing

Ease Of Use29%▁▅█▁▁▁

Cant even open it

lids are impossible to remove

Color14%▁█▁▁▁▁
Smell14%█▁▁▁▁▁

the strong smell deters them

smells like vinegar

odour building up inside of washing machine

Size-Overall14%█▁▁▁▁▁
Functionality-Overall14%█▁▁▁▁▁

Disappointing it didn't do what it was supposed to do

Dis not do the job

didnt work as expected

FAQ

Common White Wine Vinegar questions

Answered from the same tracked data.