white wine gift set
Worth a lookShows low returns (0.3%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible75.16avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£25.65avg listing price — sweet spot $15–$100
Price range
Great£6.60–£46.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 27K searches
According to Flapen's Amazon United Kingdom niche tracking, white wine gift set is a £30K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white wine gift set market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £19K–£26K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 53%
- Out of stock
- 11.3%
- Avg brand age
- 61 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
15
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
26%
- Cheshire Cheese Company25%
- Burmont's Speciality Gifts14%
- Laithwaites Wine13%
- Secret Bottle Shop9%
- Freixenet8%
- Ant & Chid5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -7.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.9×
Top white wine gift set search terms
- white wine gift9K/yr
- pinot grigio gift set6K/yr
- sauvignon blanc gift set6K/yr
- white wine hamper6K/yr
Top white wine gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burmonts White Wine & Chocolate Gift Hamper - Two Small White Wines Joe & Sephs Popcorn Cambrook Chocolate Almonds & Premium Chocolate Chip Biscuits - Hamper Exclusive To Burmonts
Burmont's Speciality Gifts£17.204.5★368 rev
Cheshire Cheese Company | Duo of Cheese and White Wine Gift Set The Cosy Night In | 2 Cheeses Biscuits & White Wine Gift Set in Presentation Box | Luxury Food Hamper for any occasion
Cheshire Cheese Company£37.293.9★18 rev
Indulgent White Wine Cheese & Chocolate Gift Set | Includes 2 Cheeses Sauvignon Blanc and Cheshire Chocolatiers Chocolate Bar from Cheshire Cheese Company | Wine Gifts for Women Men and more
Cheshire Cheese Company£28.394.1★82 rev
Freixenet Italian Still Wine Pinot Grigio 750ml
Freixenet£6.604.6★320 rev
Mussel Pot White Wine Gift (Happy Birthday) Wooded Gift Box Sauvignon Blanc New Zealand 13% ABV
Laithwaites Wine£17.244.9★21 rev
Newest
by launch date
White Wine & Luxury Chocolate Truffles Gift Set Hamper - Mayfair Chocolatier - Gift for Birthday Christmas Mothers Day Valentines Day Anniversary Fathers Day - The London Hamper Co.
The Handmade Christmas Co.£29.431 rev
Laithwaites Sauvignon Blanc Favourites Mix (3 x 750ml Bottles) Premium White Wine from New Zealand France and South Africa 10.5% - 13% ABV
Laithwaites Wine£25.18150 rev
Laithwaites White Wine Gift Set (Bestselling Trio) With Gift box 3 x 750ml Bottles 11-12% ABV
Laithwaites Wine£33.500 rev
Ultimate Provence - White Wine Côtes de Provence AOP - Rolle (Vermentino) - Menton Lemon Floral Notes & White Pepper - Vegan - Perfect for Celebrations - 75cl Bottle
Ultimate Provence£18.295 rev
Silverhand Estate Solaris Still White Wine 100% Solaris Grape Crisp & Aromatic Citrus Stone Fruit & Tropical Notes Handcrafted in England 75cl Bottle Vintage 2022
Silverhand£14.9530 rev
Trending
90-day click momentumWhite Wine & Luxury Chocolate Truffles Gift Set Hamper - Mayfair Chocolatier - Gift for Birthday Christmas Mothers Day Valentines Day Anniversary Fathers Day - The London Hamper Co.
The Handmade Christmas Co.£29.435.0★
Laithwaites Sauvignon Blanc Favourites Mix (3 x 750ml Bottles) Premium White Wine from New Zealand France and South Africa 10.5% - 13% ABV
Laithwaites Wine£25.184.5★
Mussel Pot White Wine Gift (Happy Birthday) Wooded Gift Box Sauvignon Blanc New Zealand 13% ABV
Laithwaites Wine£17.244.9★
Laithwaites White Wine Gift Set (Bestselling Trio) With Gift box 3 x 750ml Bottles 11-12% ABV
Laithwaites Wine£33.500.0★
Liquid Diamond Prosecco DOC 75cl in Gift Box | Award Winning Premium Italian Sparkling White Prosecco from Veneto | 11% ABV | Vegan Friendly
Liquid Diamond£16.534.8★
What buyers say about white wine gift set
What buyers praise and complain about, mined from review topics.What buyers love
“The presentation is lovely with a nice premium feel”
“its got a clean zesty taste without being too harsh”
“I was impressed by the clear and bright flavours”
“It's a crisp wine and very drinkable”
“great gift for someone”
“it feels worth every penny”
“This makes it easy to drink”
“The estate is growing unique grapes which are organic”
“I definitely got the peachy/apricot”
“The pale colour in the glass already hints at a fresh and crisp profile”
What buyers complain about
“it just does not do enough to stand out in a crowded market at this price”
“Poor quality box”
“too acidic”
“not enough to be off putting or tasting like a stronger alcohol”
“not enough to be off putting or tasting like a stronger alcohol”
Common questions
- Is white wine gift set profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the white wine gift set niche?
- 15 brands and 15 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in white wine gift set?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Sour. The return rate is 0.3%.
- When does demand for white wine gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 14.9× the quietest.
- What does it cost to enter the white wine gift set niche?
- Listings span £6.60–£46.77; the average listing price is £25.65 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.