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White Wine Gift Set

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $30K a year here, so White Wine Gift Set is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£30K/yr27K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
53%top-5 click share · 15 brands · 15 sellers

Flapen Score

White Wine Gift Set against its category

The dotted line is the Grocery average. Past it, White Wine Gift Set is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Wine Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Wine Gift Set 27K times last year and spent an estimated £30K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
4.3%
Market size, estimated
£30Ka year
Peak month
December14.9× the quietest month
Top search term
white wine gift9K searches a year

02 · Price

A sale here is worth £25.65.

Listings sell for £25.65 on average, from £6.60 to £46.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £25.65 that is £0 to £3K a year per listing.

Average price
£25.65inside the $15 to $100 sweet spot
Price range
£6.60–£46.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #205 within Beer, Wine & Spirits. It carries 75 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
58%
Out of stock, average day
11.3%
Average rank
#205in Beer, Wine & Spirits
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
75per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top White Wine Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

15 falling

Sellers

15

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

26%

  • Cheshire Cheese Company25%
  • Burmont's Speciality Gifts14%
  • Laithwaites Wine13%
  • Secret Bottle Shop9%
  • Freixenet8%
  • Ant & Chid5%

Demand

White Wine Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 14.9×

Search terms

Top White Wine Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white wine gift9K/yr
  • pinot grigio gift set6K/yr
  • sauvignon blanc gift set6K/yr
  • white wine hamper6K/yr

Reviews and returns

What reviews say buyers love and hate about White Wine Gift Set

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Value For Money”
0.3%of orders come back
“it just does not do enough to stand out in a crowded market at this price”
A buyer, on “Value For Money”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common White Wine Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data