white wine case of 6
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£25.82avg listing price — sweet spot $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great271.54avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.48–£41.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£287K£287K/yr · 96K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white wine case of 6 is a £287K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white wine case of 6 market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £258K–£323K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 42%
- Out of stock
- 6.0%
- Avg brand age
- 92 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
54
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
7%
- Oxford Landing26%
- Blossom Hill22%
- by Amazon22%
- McGuigan13%
- Hardys7%
- Lindemans3%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top white wine case of 6 search terms
- white wine case of 658K/yr
- pinot grigio white wine case of 614K/yr
- blossom hill12K/yr
- blossom hill white wine5K/yr
- oxford landing sauvignon blanc5K/yr
- oxford landing3K/yr
Top white wine case of 6 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxford Landing Sauvignon Blanc White Wine 75 cl (Case of 6) Packaging may vary
Oxford Landing£26.014.4★653 rev
Blossom Hill White Wine 75cl (Case of 6) Alcohol content may vary between 8% and 10.5% ABV
Blossom Hill£26.454.5★311 rev
by Amazon South African Sauvignon Blanc White Wine 75cl Case of 6
by Amazon£30.994.3★309 rev
McGuigan Black Label Chardonnay 75 cl (Case of 6)
McGuigan£26.504.4★427 rev
By Amazon Vin De France Cuvée Blanc French White Wine 75cl x 6
by Amazon£25.954.4★29 rev
Newest
by launch dateBy Amazon Vin De France Cuvée Blanc French White Wine 75cl x 6
by Amazon£25.9529 rev
by Amazon Verdejo Spanish White Wine 75cl (Pack of 6)
by Amazon£27.27123 rev
by Amazon South African Sauvignon Blanc White Wine 75cl Case of 6
by Amazon£30.99309 rev
by Amazon South African Chenin Blanc White Wine 75cl Case of 6
by Amazon£30.84248 rev
by Amazon Australian Chardonnay White Wine 75cl Case of 6
by Amazon£32.59204 rev
Trending
90-day click momentumBy Amazon Vin De France Cuvée Blanc French White Wine 75cl x 6
by Amazon£25.954.4★
Kumala Cape Classic White Wine 6 x 750ml
Kumala£33.854.4★
Oxford Landing Estates Pinot Grigio 75 cl 2019/2020 (Case of 6) Packaging May Vary
Oxford Landing£34.954.4★
Lindemans Pinot Grigio White Wine Case From South Eastern Australia 6x75cl
Lindemans£35.364.5★
Cloudy Bay Sauvignon Blanc 2025 Marlborough New Zealand 75cl
Cloudy Bay£19.324.7★
What buyers say about white wine case of 6
What buyers praise and complain about, mined from review topics.What buyers love
“An Excellent wine”
“Very good price”
“the wine tastes lovely”
“as it should”
What buyers complain about
“sickly taste overall”
“Not as advertised”
“Alcohol content now 8%”
“but is more expensive”
“Too long”
“Smooth on the pallet, not sweet”
“sour”
“Don't know what's happened to this wine used to be ok now a horrible smell and the taste is different and went down to a 8 volume blossom hill crisp and fruit”
Common questions
- Is white wine case of 6 profitable to sell on Amazon United Kingdom?
- The niche generates £287K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the white wine case of 6 niche?
- 12 brands and 54 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in white wine case of 6?
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Alcohol Content. The return rate is 0.2%.
- When does demand for white wine case of 6 peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the white wine case of 6 niche?
- Listings span £4.48–£41.08; the average listing price is £25.82 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.