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White Wine Case of 6

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -0.4% this quarter, so White Wine Case of 6 is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£287K/yr96K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
56%top-5 click share · 12 brands · 54 sellers

Flapen Score

White Wine Case of 6 against its category

The dotted line is the Grocery average. Past it, White Wine Case of 6 is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Wine Case of 6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Wine Case of 6 96K times last year and spent an estimated £287K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
11.6%
Market size, estimated
£287Ka year
Peak month
December2.3× the quietest month
Top search term
white wine case of 658K searches a year

02 · Price

A sale here is worth £25.82.

Listings sell for £25.82 on average, from £4.48 to £41.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £25.82 that is £6K to £13K a year per listing.

Average price
£25.82inside the $15 to $100 sweet spot
Price range
£4.48–£41.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #43 within Beer, Wine & Spirits. It carries 272 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#43in Beer, Wine & Spirits
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
272per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top White Wine Case of 6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£57K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

54

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

7%

  • Oxford Landing26%
  • Blossom Hill22%
  • by Amazon22%
  • McGuigan13%
  • Hardys7%
  • Lindemans3%
  • Open — no brand owns it (6 brands, 7%)

Demand

White Wine Case of 6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top White Wine Case of 6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white wine case of 658K/yr
  • pinot grigio white wine case of 614K/yr
  • blossom hill12K/yr
  • blossom hill white wine5K/yr
  • oxford landing sauvignon blanc5K/yr
  • oxford landing3K/yr

Reviews and returns

What reviews say buyers love and hate about White Wine Case of 6

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall34%−0.17

sickly taste overall

has stale taste

The taste is massively affected

Advertised Vs Actual Product18%−0.07

Not as advertised

not what it says

Not the same as imagine

Alcohol Content16%−0.14

Alcohol content now 8%

The wine was only 8% alcohol by volume not the 10.5% in the description

Lower alcohol ccontentthan advertised

Value For Money9%+3.41

but is more expensive

cost

just as expensive as the old, real, version

Size-Overall5%−0.04

Too long

Love

Alcohol Flavor39%+1.23

An Excellent wine

this wine is so drinkable it taste fruity it is a very versatile wine great value for money a beautiful amber colour it's versatility is so good can be drank with anything

This is really nice wine

Value For Money25%+3.41

Very good price

very reasonable price

Excellent value for money

Taste-Overall22%−0.17

the wine tastes lovely

Delicious

it tasted so nice

Advertised Vs Actual Product4%−0.07

as it should

the information being correct

FAQ

Common White Wine Case of 6 questions

Answered from the same tracked data.