How competitive is the White Toblerone niche on Amazon United Kingdom?

4 brands and 124 sellers compete in White Toblerone on Amazon United Kingdom. The top 5 White Toblerone products take 65% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in White Toblerone?

White Toblerone buyers on Amazon United Kingdom complain most about Size-Overall, Taste-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the White Toblerone niche?

White Toblerone sells for £13.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.68–£86.06. The average incumbent carries 876 reviews — the moat a new listing must climb.

White Toblerone

White Toblerone shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is White Toblerone profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Toblerone is a £635K/yr Amazon United Kingdom market (804K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 52/100.

White Toblerone: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.5% over the last 90 days and 6.0% of searches end in a purchase.

£635K

revenue / yr

Units sold / yr80K

Search volume / yr+27.5%804K

Conversion rate6.0%

Avg price£13.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 124

Top-5 product click share65%

Open market0%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Top White Toblerone products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g

Price: £4.34
Rating: 4.8/5
Reviews: 158
Age: 1y ago

Toblerone Milk Chocolate Bar Smooth Milk Chocolate with Honey and Almond Nougat Perfect for Gifting or Sharing 100g (Pack of 1)

Price: £1.68
Rating: 4.7/5
Reviews: 699
Age: 14y ago

Toblerone Milk Chocolate Bar with Honey & Almond Nougat 750 g (1-Pack)

Price: £10.11
Rating: 4.8/5
Reviews: 4,478
Age: 8y ago

Milk Chocolate Bar 340g Swiss Chocolate with Honey and Almond Nougat Made with Swiss Milk Perfect for Gifting or Sharing | 1 pack

Price: £8.89
Rating: 4.6/5
Reviews: 229
Age: 2y ago

Toblerone Truffles Milk Chocolate with Honey & Almond Filling 180 g

Price: £3.88
Rating: 4.4/5
Reviews: 564
Age: 3y ago

Newest

by launch date

Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g

Price: £13.66
Rating: 4.8/5
Reviews: 20
Age: 4mo ago

Personalised Toblerone bar - Personalise the Toblerone bar with the name of your choice Milk chocolate with honey-almond nougat (XXL - 3.6KG)

Price: £86.06
Rating: 4.7/5
Reviews: 215
Age: 8mo ago

Toblerone Milk Chocolate Honey & Almond Nougat Large Gift Block 340 g

Price: £4.34
Rating: 4.8/5
Reviews: 158
Age: 1y ago

Toblerone Golden Milk Chocolate Honey Almond Nougat 340 g (1-Pack)

Price: £4.20
Rating: 4.5/5
Reviews: 81
Age: 1y ago

Toblerone White Chocolate Honey & Almond Nougat Large Gift Bar 340 g

Price: £4.78
Rating: 4.7/5
Reviews: 699
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Toblerone89%
SAMASIA7%
Swiss+2%
your surprise2%

White Toblerone demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume804KCVR6.0%Products16Brands4Top 5 Brands100%OOS Rate8.8%Rating4.7★Reviews876Avg BSR#184

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 10.3×

Top White Toblerone search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

toblerone639K/yr +26.4%7.2% conv.
toblerone chocolate114K/yr +15.6%6.5% conv.
toblerone 750g21K/yr +281.7%5.0% conv.
toblerone gift6K/yr +95.7%3.1% conv.
chocolate toblerone5K/yr +14.5%5.9% conv.
toblerone 360g10K/yr +15.3%3.0% conv.
tolberone4K/yr +12.1%8.0% conv.
toberlone3K/yr +29.3%10.1% conv.
750g toblerone3K/yr -32.7%14.6% conv.

What reviews say buyers love and hate about White Toblerone

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall36%

“Always delicious”

Value For Money26%

“Well worth the money”

Gifting Purpose8%

“A cool gift”

Sweetness5%

“really creamy sweet milk chocolate”

Flavor4%

“Lovely flavour”

What buyers complain about

74% of reviews

Size-Overall25%

“Its a huge bar”

Taste-Overall18%

“these taste really weird”

Durability12%

“It didn't last long so must be good”

Value For Money5%

“almost double the price :”

Thickness5%

“not as nice as the large chunky bar”

Common White Toblerone questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Toblerone 52/100 on Amazon United Kingdom — Worth a look. The niche generates £635K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +27.5% over the last 90 days.