White Sauce
FailThe top 5 brands take 100% of clicks, so White Sauce is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £55K/yr98K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 46 sellers
Flapen Score
White Sauce against its category
The dotted line is the Grocery average. Past it, White Sauce is stronger. Inside it, weaker.
Market
The White Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Sauce 98K times last year and spent an estimated £55K. The top 5 brands take 100% of clicks. Demand peaks in Jun–Jul. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 23.6% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 23.6%
- Market size, estimated
- £55Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- lasagne sauce51K searches a year
02 · Price
A sale here is worth £2.37.
Listings sell for £2.37 on average, from £0.91 to £9.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £2.37 that is £3K to £4K a year per listing.
- Average price
- £2.37under the $15 to $100 sweet spot
- Price range
- £0.91–£9.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Condiments & Sauces. It carries 323 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #271in Condiments & Sauces
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 323per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top White Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dolmio Lasagne Creamy White Pasta Sauce Jar 440g
- Price
- £2.26
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 2y ago

Dolmio Lasagne Creamy White Pasta Sauce Family Size Jar 655g
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 2y ago

Morrisons White Lasagne Sauce 475g
- Price
- £2.36
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 12mo ago

Dolmio Lasagne Red Tomato Sauce Family Size Jar 675g
- Price
- £2.99
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 2y ago

Loyd Grossman No Added Sugar Italian White Lasagne Sauce Silky Cream & Parmesan Blend 30% Less Fat 450 g Jar (Pack of 1)
- Price
- £2.13
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4y ago
Trending
estimated 90-day click momentum
Bisto Deliciously Creamy White Sauce Mix 170 g Drum (Pack of 1)
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 5mo ago

Morrisons White Lasagne Sauce 475g
- Price
- £2.36
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 12mo ago

Dolmio Lasagne Red Tomato Sauce Family Size Jar 675g
- Price
- £2.99
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 2y ago

Colmans Classic Comforts White Sauce Meal Maker perfect with lasagne quick to prepare sauce mix 26 g
- Price
- £0.92
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Morrisons Tomato and Garlic Pasta Sauce 500g
- Price
- £0.92
- Rating
- 4.5/5
- Reviews
- 1,761
- Age
- 10y ago
Newest
by launch date
Bisto Deliciously Creamy White Sauce Mix 170 g Drum (Pack of 1)
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 5mo ago

Morrisons White Lasagne Sauce 475g
- Price
- £2.36
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 12mo ago

Colmans Classic Comforts White Sauce Meal Maker perfect with lasagne quick to prepare sauce mix 26 g
- Price
- £0.92
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Heinz White Sauce for Lasagne 470g
- Price
- £2.16
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 1y ago

Dolmio Lasagne Creamy White Pasta Sauce Jar 440g
- Price
- £2.26
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Dolmio56%
- Morrisons25%
- Loyd Grossman11%
- HEINZ3%
- Bisto2%
- Colman's2%
- Open — no brand owns it (0%)
Demand
White Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Search terms
Top White Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lasagne sauce51K/yr
- white sauce33K/yr
- white sauce mix5K/yr
- lasagna sauce4K/yr
- lasagne white sauce3K/yr
- dolmio lasagne sauce2K/yr
Reviews and returns
What reviews say buyers love and hate about White Sauce
We read the reviews and the return reasons for every product selling here.
“To much pepper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









