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White Sauce

Fail

The top 5 brands take 100% of clicks, so White Sauce is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£55K/yr98K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
63%top-5 click share · 6 brands · 46 sellers

Flapen Score

White Sauce against its category

The dotted line is the Grocery average. Past it, White Sauce is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Sauce 98K times last year and spent an estimated £55K. The top 5 brands take 100% of clicks. Demand peaks in Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

23.6% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
23.6%
Market size, estimated
£55Ka year
Peak month
July1.7× the quietest month
Top search term
lasagne sauce51K searches a year

02 · Price

A sale here is worth £2.37.

Listings sell for £2.37 on average, from £0.91 to £9.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £2.37 that is £3K to £4K a year per listing.

Average price
£2.37under the $15 to $100 sweet spot
Price range
£0.91–£9.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Condiments & Sauces. It carries 323 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#271in Condiments & Sauces
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
323per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
97 months

Products

Top White Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Dolmio56%
  • Morrisons25%
  • Loyd Grossman11%
  • HEINZ3%
  • Bisto2%
  • Colman's2%
  • Open — no brand owns it (0%)

Demand

White Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top White Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lasagne sauce51K/yr
  • white sauce33K/yr
  • white sauce mix5K/yr
  • lasagna sauce4K/yr
  • lasagne white sauce3K/yr
  • dolmio lasagne sauce2K/yr

Reviews and returns

What reviews say buyers love and hate about White Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness29%−0.19

To much pepper

Too peppery

Taste-Overall29%−0.10

Too bland

because I make a lot of my own sauces it didn't taste quite right

Bitter14%−0.10

Disappointed, had a bitter taste

Sweetness7%+0.42

Not to sweet for my lasagne my children differently approved

Thickness5%−0.01

a little thinner than expected

Love

Taste-Overall36%−0.10

Decent taste

Tastes good easy to make

Great taste

Flavor12%+0.95

Always a good flavour

Great lasagne sauce

Rich flavor

Value For Money12%+1.23

Good value for money

Good price

Worth the money

Quality-Overall9%+0.59

with no complaints

Good quality product

Very good quality

Size-Overall4%+0.42

Good size

FAQ

Common White Sauce questions

Answered from the same tracked data.