White Rum

Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

515K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

15.4%

Market size, estimated

£1.3Ma year

Top search term

bacardi 1ltr150K searches a year

Listings sell for £15.89 on average, from £12.76 to £24.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 12,500 to 15,000 of them. At £15.89 that is £199K to £238K a year per listing.

Average price

£15.89inside the $15 to $100 sweet spot

Price range

£12.76–£24.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

12,500–15,000

Revenue per listing a year

£199K–£238K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Beer, Wine & Spirits. It carries 821 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#28in Beer, Wine & Spirits

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

821per listing

Listings tracked

6

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months