How competitive is the White Rum niche on Amazon United Kingdom?

3 brands and 51 sellers compete in White Rum on Amazon United Kingdom. The top 5 White Rum products take 97% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the White Rum niche?

White Rum sells for £15.89 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.76–£24.54. The average incumbent carries 821 reviews — the moat a new listing must climb.

White Rum

brand-locked demand (top 5 brands take 100% of clicks) — White Rum doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is White Rum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Rum is a £1.3M/yr Amazon United Kingdom market (515K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

White Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.2% over the last 90 days and 15.4% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr80K

Search volume / yr-12.2%515K

Conversion rate15.4%

Avg price£15.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 51

Top-5 product click share97%

Open market0%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top White Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BACARDI Carta Blanca Superior White Rum - 1L / 100cl 37.5% ABV - Iconic Caribbean Rum Perfect for Mixing and Cocktails

Price: £16.06
Rating: 4.8/5
Reviews: 1,674
Age: 10y ago

BACARDI Carta Blanca Superior White Rum - 700ml / 70cl 37.5% ABV - Iconic Caribbean Rum Perfect for Mixing and Cocktails

Price: £12.90
Rating: 4.8/5
Reviews: 2,056
Age: 10y ago

Bacardi Carta Blanca Rum 1000 ml

Price: £24.54
Rating: 4.4/5
Reviews: 233
Age: 8y ago

Angostura 3-Year-Old Superior White | Premium Caribbean Rum | 37.5% ABV | 70cl | Aged 3 year | Notes of tropical fruit vanilla & toasted coconut | Clean smooth finish designed for cocktails

Price: £13.03
Rating: 4.5/5
Reviews: 179
Age: 15y ago

BACARDÍ Spiced 35% ABV 100cl / 1l Premium Spirit Drink Made with Barrel-aged Rum Blended with Natural Flavours and Spices

Price: £16.03
Rating: 4.8/5
Reviews: 455
Age: 6y ago

Newest

by launch date

Dead Mans Fingers White Rum 70cl

Price: £12.76
Rating: 4.7/5
Reviews: 331
Age: 4y ago

BACARDÍ Spiced 35% ABV 100cl / 1l Premium Spirit Drink Made with Barrel-aged Rum Blended with Natural Flavours and Spices

Price: £16.03
Rating: 4.8/5
Reviews: 455
Age: 6y ago

Bacardi Carta Blanca Rum 1000 ml

Price: £24.54
Rating: 4.4/5
Reviews: 233
Age: 8y ago

BACARDI Carta Blanca Superior White Rum - 1L / 100cl 37.5% ABV - Iconic Caribbean Rum Perfect for Mixing and Cocktails

Price: £16.06
Rating: 4.8/5
Reviews: 1,674
Age: 10y ago

BACARDI Carta Blanca Superior White Rum - 700ml / 70cl 37.5% ABV - Iconic Caribbean Rum Perfect for Mixing and Cocktails

Price: £12.90
Rating: 4.8/5
Reviews: 2,056
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Bacardi92%
ANGOSTURA4%
DEAD MAN'S FINGERS3%

White Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume515KCVR15.4%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews821Avg BSR#28

Top White Rum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bacardi 1ltr150K/yr -24.3%16.6% conv.
white rum115K/yr +44.2%4.9% conv.
bacardi134K/yr -3.7%10.1% conv.
bacardi 1ltr offers33K/yr -24.2%11.0% conv.
bacardi rum26K/yr -52.5%6.0% conv.
white rum 1l12K/yr -15.0%5.5% conv.
bacardi 1l8K/yr -0.3%12.6% conv.
white rum 1ltr offers6K/yr +86.6%7.3% conv.
barcardi6K/yr +54.4%13.4% conv.
bicardi4K/yr +11.2%11.0% conv.

What reviews say buyers love and hate about White Rum

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Value For Money39%

“Great deal”

Alcohol Flavor29%

“Alcohol”

Quality-Overall11%

“White rum superior quality”

Taste-Overall8%

“tasted absolutely beautiful”

Flavor4%

“Great brand with lots of flavours to choose from”

What buyers complain about

83% of reviews

Taste-Overall42%

“taste is all wrong”

Smell17%

“this weekend the smell”

Flavor8%

“no unique flavour”

Quality-Overall8%

“Bland, boring, The only benefit is it's cheap”

Alcohol Flavor8%

“Not the best rum”

Common White Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Rum 48/100 on Amazon United Kingdom — Skip it. The niche generates £1.3M/yr across 6 tracked products. Search demand moved -12.2% over the last 90 days.

White Rum buyers on Amazon United Kingdom complain most about Taste-Overall, Smell, Flavor, the themes mined from the niche's reviews. Its return rate is 0.2%.