Is white rum profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 6 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (48/100).

How competitive is the white rum niche?

3 brands and 51 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in white rum?

Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.2%.

What does it cost to enter the white rum niche?

Listings span £12.76–£24.54; the average listing price is £15.89 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.

white rum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.3M

£1.3M/yr · 515K searches

Price range

Great£12.76–£24.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£15.89

avg listing price — sweet spot $15–$100

Review moat

Good821.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, white rum is a £1.3M/yr Amazon United Kingdom market (515K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

white rum market data

Units sold / yr: 60K–80K; avg 12,500–15,000/product
Revenue / yr: £953K–£1.3M; units × avg price
Conversion rate: 15.4%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Bacardi92%
ANGOSTURA4%
DEAD MAN'S FINGERS3%

Demand

Weekly Amazon search volume, last 9 weeks — -12.2% search growth over the last 90 days.

Open Trend

Top white rum search terms

bacardi 1ltr150K/yr -24.3%16.6% conv.
white rum115K/yr +44.2%4.9% conv.
bacardi134K/yr -3.7%10.1% conv.
bacardi 1ltr offers33K/yr -24.2%11.0% conv.
bacardi rum26K/yr -52.5%6.0% conv.
white rum 1l12K/yr -15.0%5.5% conv.
bacardi 1l8K/yr -0.3%12.6% conv.
white rum 1ltr offers6K/yr +86.6%7.3% conv.
barcardi6K/yr +54.4%13.4% conv.
bicardi4K/yr +11.2%11.0% conv.

All search terms

Top white rum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BACARDI Carta Blanca Superior White Rum - 1L / 100cl 37.5% ABV - Iconic Caribbean Rum Perfect for Mixing and Cocktails

Bacardi£16.064.8★1,674 rev

BACARDI Carta Blanca Superior White Rum - 700ml / 70cl 37.5% ABV - Iconic Caribbean Rum Perfect for Mixing and Cocktails

Bacardi£12.904.8★2,056 rev

Bacardi Carta Blanca Rum 1000 ml

Bacardi£24.544.4★233 rev

ANGOSTURA£13.034.5★179 rev

BACARDÍ Spiced 35% ABV 100cl / 1l Premium Spirit Drink Made with Barrel-aged Rum Blended with Natural Flavours and Spices

Bacardi£16.034.8★455 rev

Newest

by launch date

Dead Mans Fingers White Rum 70cl

DEAD MAN'S FINGERS£12.76331 rev

4y ago

BACARDÍ Spiced 35% ABV 100cl / 1l Premium Spirit Drink Made with Barrel-aged Rum Blended with Natural Flavours and Spices

Bacardi£16.03455 rev

6y ago

Bacardi Carta Blanca Rum 1000 ml

Bacardi£24.54233 rev

8y ago

BACARDI Carta Blanca Superior White Rum - 1L / 100cl 37.5% ABV - Iconic Caribbean Rum Perfect for Mixing and Cocktails

Bacardi£16.061,674 rev

10y ago

BACARDI Carta Blanca Superior White Rum - 700ml / 70cl 37.5% ABV - Iconic Caribbean Rum Perfect for Mixing and Cocktails

Bacardi£12.902,056 rev

10y ago

What buyers say about white rum

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money39%

“Great deal”

Alcohol Flavor29%

“Alcohol”

Quality-Overall11%

“White rum superior quality”

Taste-Overall8%

“tasted absolutely beautiful”

Flavor4%

“Great brand with lots of flavours to choose from”

Gifting Purpose3%

“Gift”

Advertised Vs Actual Product2%

“As expected”

Ease Of Use1%

“Much easier than going out to buy”

Blend/Ratio1%

“Fantastic Smooth and Mixability”

Size-Overall0%

“The 1L size lasts for ages”

What buyers complain about

Taste-Overall42%

“taste is all wrong”

Smell17%

“this weekend the smell”

Flavor8%

“no unique flavour”

Quality-Overall8%

“Bland, boring, The only benefit is it's cheap”

Alcohol Flavor8%

“Not the best rum”

Common questions

Is white rum profitable to sell on Amazon United Kingdom?: The niche generates £1.3M/yr across 6 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (48/100).
How competitive is the white rum niche?: 3 brands and 51 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in white rum?: Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.2%.
What does it cost to enter the white rum niche?: Listings span £12.76–£24.54; the average listing price is £15.89 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.