Is white port profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the white port niche?

9 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.

When does demand for white port peak?

Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.

What does it cost to enter the white port niche?

Listings span £11.93–£21.76; the average listing price is £17.86 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.

white port

Worth a look

Shows low returns (0.4%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great173.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£17.86

avg listing price — sweet spot $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£11.93–£21.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+29.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad£73K

£73K/yr · 51K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, white port is a £73K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

white port market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £71K–£89K; units × avg price
Conversion rate: 8.0%
Avg BSR: #37
Page quality: 0%
Prime: 80%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Graham's49%
The Port Of Leith Distillery13%
Dow's9%
Laithwaites Wine9%
Kopke6%
Sogrape Vinhos6%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Open Trend

Top white port products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grahams Fine White Port Wine 75 cl

Graham's£11.934.7★740 rev

Grahams Blend No. 5 White Port 75 cl

Graham's£19.954.6★168 rev

The Port Of Leith Distillery£17.004.4★7 rev

Dows Fine White Port wine 75 cl

Dow's£15.514.7★268 rev

Andresen 10 Year Old White Port with Gift Box 50cl

Laithwaites Wine£20.673.8★3 rev

Newest

by launch date

Andresen 10 Year Old White Port with Gift Box 50cl

Laithwaites Wine£20.673 rev

8mo ago

The Port Of Leith Distillery£17.007 rev

1y ago

Grahams Fine White Port Wine 75 cl

Graham's£11.93740 rev

6y ago

Porto Pocas White Port 75cl 19% ABV Douro Portugal White Port

Porto Pocas£17.4351 rev

6y ago

Grahams Blend No. 5 White Port 75 cl

Graham's£19.95168 rev

7y ago

Common questions

Is white port profitable to sell on Amazon United Kingdom?: The niche generates £73K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the white port niche?: 9 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
When does demand for white port peak?: Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.
What does it cost to enter the white port niche?: Listings span £11.93–£21.76; the average listing price is £17.86 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.