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White Port

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 80% of clicks, so White Port is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£73K/yr51K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
80%top-5 click share · 9 brands · 13 sellers

Flapen Score

White Port against its category

The dotted line is the Grocery average. Past it, White Port is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Port market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Port 51K times last year and spent an estimated £73K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
8.0%
Market size, estimated
£73Ka year
Peak month
December7.0× the quietest month
Top search term
white port45K searches a year

02 · Price

A sale here is worth £17.86.

Listings sell for £17.86 on average, from £11.93 to £21.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.86 that is £4K to £9K a year per listing.

Average price
£17.86inside the $15 to $100 sweet spot
Price range
£11.93–£21.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Beer, Wine & Spirits. It carries 174 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#37in Beer, Wine & Spirits
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
174per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top White Port products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

9%

  • Graham's49%
  • The Port Of Leith Distillery13%
  • Dow's9%
  • Laithwaites Wine9%
  • Kopke6%
  • Sogrape Vinhos6%
  • Open — no brand owns it (3 brands, 9%)

Demand

White Port search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

FAQ

Common White Port questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data