White Port
White Port shows low returns (0.4%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Flapen Score
Is White Port profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Port is a £73K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
White Port: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +29.1% over the last 90 days and 8.0% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top White Port products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Grahams Fine White Port Wine 75 cl
- Price
- £11.93
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 6y ago
Grahams Blend No. 5 White Port 75 cl
- Price
- £19.95
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 7y ago
Port of Leith Distillery White Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Hints of Sweet Grapes & Rich Apricots | Delicious Served Chilled or Mixed in Cocktails
- Price
- £17.00
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Dows Fine White Port wine 75 cl
- Price
- £15.51
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 15y ago
Andresen 10 Year Old White Port with Gift Box 50cl
- Price
- £20.67
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 8mo ago
Trending
90-day click momentum
Offley White Port Non Vintage Wine 75 cl
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 10y ago
Sandeman Fine White Porto (1 x 0.75 L)
- Price
- £17.34
- Rating
- 4.4/5
- Reviews
- 357
- Age
- 13y ago
Porto Pocas White Port 75cl 19% ABV Douro Portugal White Port
- Price
- £17.43
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 6y ago
Grahams Blend No. 5 White Port 75 cl
- Price
- £19.95
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 7y ago
Ferreira - Ferreira Dona Antonia Reserve White Port
- Price
- £21.76
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 10y ago
Newest
by launch dateAndresen 10 Year Old White Port with Gift Box 50cl
- Price
- £20.67
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 8mo ago
Port of Leith Distillery White Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Hints of Sweet Grapes & Rich Apricots | Delicious Served Chilled or Mixed in Cocktails
- Price
- £17.00
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Grahams Fine White Port Wine 75 cl
- Price
- £11.93
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 6y ago
Porto Pocas White Port 75cl 19% ABV Douro Portugal White Port
- Price
- £17.43
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 6y ago
Grahams Blend No. 5 White Port 75 cl
- Price
- £19.95
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
13
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
9%
- Graham's49%
- The Port Of Leith Distillery13%
- Dow's9%
- Laithwaites Wine9%
- Kopke6%
- Sogrape Vinhos6%
- Open — no brand owns it (3 brands, 9%)
White Port demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.0×
Common White Port questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
