Is White Port profitable to sell on Amazon United Kingdom?

Flapen scores White Port 51 out of 100 on Amazon United Kingdom, a Maybe. Shoppers spend £73K a year across 10 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +29.1% in the last 90 days.

How competitive is the White Port niche on Amazon United Kingdom?

9 brands and 13 sellers compete in White Port on Amazon United Kingdom. The top 5 White Port products take 80% of clicks, and the top 5 brands take 85%.

When does demand for White Port peak?

Search demand for White Port on Amazon United Kingdom peaks in Nov–Dec, and the busiest month runs 7.0× the quietest.

What does it cost to enter the White Port niche?

White Port sells for £17.86 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £11.93 to £21.76. The average product has 174 reviews, the count a new listing must catch up to.

White Port

Maybe

Returns run at only 0.4% of orders. But the top 5 products take 80% of clicks, so White Port is a Maybe.

Flapen Score: 51
51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size: £73K/yr51K searches / yr
90-day growth: +29.1%search demand this quarter
Competition: 80%top-5 click share · 9 brands · 13 sellers

Flapen Score

White Port against its category

The dotted line is the Grocery average. Past it, White Port is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The White Port market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Port 51K times last year and spent an estimated £73K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months: 51K
Growth, 90 days vs prior 90: +29.1%
Conversion, latest week: 8.0%
Market size, estimated: £73Ka year
Peak month: December7.0× the quietest month
Top search term: white port45K searches a year

02 · Price

A sale here is worth £17.86.

Listings sell for £17.86 on average, from £11.93 to £21.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.86 that is £4K to £9K a year per listing.

Average price: £17.86inside the $15 to $100 sweet spot
Price range: £11.93–£21.76
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 4K–5K
Units per listing a year: 250–500
Revenue per listing a year: £4K–£9K
Returns: 0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Beer, Wine & Spirits. It carries 174 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 80%
Out of stock, average day: 0.0%
Average rank: #37in Beer, Wine & Spirits
Average rating: 4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews: 174per listing
Listings tracked: 10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 80 months

Products