White Napkins

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

+7.4%

Conversion, latest week

15.6%

Market size, estimated

£47Ka year

Peak month

December3.3× the quietest month

Top search term

white napkins39K searches a year

Listings sell for £4.87 on average, from £0.88 to £9.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.87 that is £2K to £4K a year per listing.

Average price

£4.87under the $15 to $100 sweet spot

Price range

£0.88–£9.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #24 within Papers, Wraps & Bags. It carries 1,028 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

79%

Out of stock, average day

0.4%

Average rank

#24in Papers, Wraps & Bags

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,028per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months