white napkins
Skip itPrices mostly outside the sweet spot ($0.88–$9.29) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,028.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£4.87avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 62K searches
Price range
Bad£0.88–£9.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white napkins is a £47K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
white napkins market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 86%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
46
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
13%
- Bulky Soft27%
- Talking Tables18%
- 1ABOVE18%
- Farla Medical15%
- The Cheeky Panda5%
- FOOGO Green4%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top white napkins search terms
- white napkins39K/yr
- white paper napkins8K/yr
- white serviettes6K/yr
- white napkins 100 pack6K/yr
- napkins white3K/yr
- white napkins disposable787/yr
Top white napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (White 100)
Bulky Soft£3.384.5★6,021 rev
100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes
1ABOVE£2.824.2★233 rev
Select White Paper Napkins - Pack of 100 2-Ply Disposable Table Napkins - Soft and Strong Paper Serviettes for All Occasions - Everyday Tissues for Cleaning Spills Wiping Surfaces Personal Hygiene
Farla Medical£3.314.6★1,341 rev
Talking Tables Table Kind 100 x Soft White Paper Napkins Bulk Pack 33cm 2ply Disposable Serviettes Compostable Recyclable Sustainable for Business Parties Catering Cafes Schools Events Made in EU
Talking Tables£3.904.6★1,142 rev
The Cheeky Panda Bamboo Paper Disposable Napkins | Pack of 100 White Cocktail Napkins | 25 x 25cm | 2 Ply Paper Serviettes (Package may vary)
The Cheeky Panda£3.134.5★1,531 rev
Newest
by launch date
Table Kind 50 x Soft White Napkins Disposable Napkins Quality Serviettes for Party Serviettes Catering & Everyday Use Eco-Friendly Home Compostable FSC Recyclable Made in EU 3ply 33cm
Talking Tables£2.9372 rev
Table Kind 300 x White Napkins Disposable Serviettes 1ply Paper Napkins for Parties Catering Festivals Food Vans Cafés Corporate Events Bars Restaurants Camping Picnics BBQ Compostable
Talking Tables£6.1097 rev
Nisbets Essentials 30cm 2ply 4 fold White Lunch Napkin (Box 50)
NISBETS£0.887 rev
100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes
1ABOVE£2.82233 rev
Talking Tables Table Kind 100 x Soft White Paper Napkins Bulk Pack 33cm 2ply Disposable Serviettes Compostable Recyclable Sustainable for Business Parties Catering Cafes Schools Events Made in EU
Talking Tables£3.901,142 rev
Trending
90-day click momentumNisbets Essentials 30cm 2ply 4 fold White Lunch Napkin (Box 50)
NISBETS£0.884.3★
FOOGO Green 100pcs Elegant White Paper Napkins FSC Certified 33 x 33 cm 2 Ply Strong Paper Serviettes Fully Home Compostable Super Soft Paper Tissues Cocktail Disposable Napkins
FOOGO Green£4.964.6★
PEACHICHA Cocktail Napkin Disposable Beverage Bar Napkins Cloth-Like Paper Napkins Linen-Feel Great for Wedding Party Or Everyday Use 20 x 20cm (100 Count White)
Peachicha£7.943.9★
100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes
1ABOVE£2.824.2★
500 x White Serviettes Paper Napkins (30 x 30 cm) 1-Ply Strong Serviettes Super Soft Paper Tissues Cocktail Napkins Disposable Napkins - Best for Christmas Parties Halloween Thanksgiving
Mega Packaging£7.494.0★
What buyers say about white napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Good value napkins, nice quality”
“not expensive”
“Just a lovely thick serviette”
“Do the job”
“Nice and soft”
“Great size”
“Quite strong”
“They would be nice and different colours”
“Useful”
“Durable”
What buyers complain about
“buy a better quality pack so this was a total waste of money”
“they were much thicker than these”
“Too small”
“Quite expensive”
“break very easily”
“The picture is misleading, actually they are very small and thin”
“Very thin”
“not cloth like or linen feel”
“size not correct to put in dispenser”
“Size is very small not much of an absorbent”
Top return reasons
Common questions
- Is white napkins profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the white napkins niche?
- 11 brands and 46 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in white napkins?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.2%.
- When does demand for white napkins peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the white napkins niche?
- Listings span £0.88–£9.29; the average listing price is £4.87 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.