White Napkins
prices mostly outside the sweet spot ($0.88–$9.29) — White Napkins doesn't clear our bar today.
Flapen Score
Is White Napkins profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Napkins is a £47K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
White Napkins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.4% over the last 90 days and 15.6% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top White Napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (White 100)
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 6,021
- Age
- 8y ago
100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 233
- Age
- 1y ago
Select White Paper Napkins - Pack of 100 2-Ply Disposable Table Napkins - Soft and Strong Paper Serviettes for All Occasions - Everyday Tissues for Cleaning Spills Wiping Surfaces Personal Hygiene
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 1,341
- Age
- 7y ago
Talking Tables Table Kind 100 x Soft White Paper Napkins Bulk Pack 33cm 2ply Disposable Serviettes Compostable Recyclable Sustainable for Business Parties Catering Cafes Schools Events Made in EU
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 2y ago
The Cheeky Panda Bamboo Paper Disposable Napkins | Pack of 100 White Cocktail Napkins | 25 x 25cm | 2 Ply Paper Serviettes (Package may vary)
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 1,531
- Age
- 6y ago
Trending
90-day click momentum
Nisbets Essentials 30cm 2ply 4 fold White Lunch Napkin (Box 50)
- Price
- £0.88
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago
FOOGO Green 100pcs Elegant White Paper Napkins FSC Certified 33 x 33 cm 2 Ply Strong Paper Serviettes Fully Home Compostable Super Soft Paper Tissues Cocktail Disposable Napkins
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 3y ago
PEACHICHA Cocktail Napkin Disposable Beverage Bar Napkins Cloth-Like Paper Napkins Linen-Feel Great for Wedding Party Or Everyday Use 20 x 20cm (100 Count White)
- Price
- £7.94
- Rating
- 3.9/5
- Reviews
- 69
- Age
- 2y ago
100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 233
- Age
- 1y ago
500 x White Serviettes Paper Napkins (30 x 30 cm) 1-Ply Strong Serviettes Super Soft Paper Tissues Cocktail Napkins Disposable Napkins - Best for Christmas Parties Halloween Thanksgiving
- Price
- £7.49
- Rating
- 4.0/5
- Reviews
- 293
- Age
- 3y ago
Newest
by launch date
Table Kind 50 x Soft White Napkins Disposable Napkins Quality Serviettes for Party Serviettes Catering & Everyday Use Eco-Friendly Home Compostable FSC Recyclable Made in EU 3ply 33cm
- Price
- £2.93
- Rating
- 4.0/5
- Reviews
- 72
- Age
- 9mo ago
Table Kind 300 x White Napkins Disposable Serviettes 1ply Paper Napkins for Parties Catering Festivals Food Vans Cafés Corporate Events Bars Restaurants Camping Picnics BBQ Compostable
- Price
- £6.10
- Rating
- 3.8/5
- Reviews
- 97
- Age
- 10mo ago
Nisbets Essentials 30cm 2ply 4 fold White Lunch Napkin (Box 50)
- Price
- £0.88
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago
100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 233
- Age
- 1y ago
Talking Tables Table Kind 100 x Soft White Paper Napkins Bulk Pack 33cm 2ply Disposable Serviettes Compostable Recyclable Sustainable for Business Parties Catering Cafes Schools Events Made in EU
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
46
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
13%
- Bulky Soft27%
- Talking Tables18%
- 1ABOVE18%
- Farla Medical15%
- The Cheeky Panda5%
- FOOGO Green4%
- Open — no brand owns it (5 brands, 13%)
White Napkins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.3×
Top White Napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white napkins39K/yr
- white paper napkins8K/yr
- white serviettes6K/yr
- white napkins 100 pack6K/yr
- napkins white3K/yr
- white napkins disposable787/yr
What reviews say buyers love and hate about White Napkins
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Good value napkins, nice quality”
“not expensive”
“Just a lovely thick serviette”
“Do the job”
“Nice and soft”
What buyers complain about
87% of reviews“buy a better quality pack so this was a total waste of money”
“they were much thicker than these”
“Too small”
“Quite expensive”
“break very easily”
White Napkins return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Napkins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
