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White Mice

Fail

Prices span $5.09–$12.36, mostly outside the sweet spot, so White Mice is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£45K/yr82K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
58%top-5 click share · 8 brands · 21 sellers

Flapen Score

White Mice against its category

The dotted line is the Grocery average. Past it, White Mice is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Mice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Mice 82K times last year and spent an estimated £45K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
6.3%
Market size, estimated
£45Ka year
Peak month
December3.4× the quietest month
Top search term
white mice23K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £5.09 to £12.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.69 that is £2K to £4K a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£5.09–£12.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #559 within Chocolate Candy. It carries 204 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
75%
Out of stock, average day
8.7%
Average rank
#559in Chocolate Candy
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
204per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top White Mice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

3%

  • Berrymans37%
  • Krazy Kandi27%
  • Hannahs16%
  • MyCandyShop10%
  • Bonds of London6%
  • Marley's2%
  • Open — no brand owns it (2 brands, 3%)

Demand

White Mice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top White Mice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white mice23K/yr
  • chocolate mice23K/yr
  • white mice sweets15K/yr
  • white chocolate mice13K/yr
  • white mice chocolate5K/yr
  • chocolate mouse3K/yr

Reviews and returns

What reviews say buyers love and hate about White Mice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.07

not nice chocolate

not as tasty as id hoped

the taste was even worse

Quality-Overall16%−0.10

These are not the best quality

Not much variety

Not the best Ive had

Storage Temperature9%−0.12

All melted

My white mice are melted white mice

Durability7%+0.69

dont not last too long

So nice, they dont last that long hehe

Value For Money6%+0.16

Very expensive for what you get

not worth the cost for what you get

A bit over priced for the size

Love

Taste-Overall21%−0.07

Taste good

Taste as expected

They taste just like they did when we growing up as kids

Value For Money20%+0.16

Good value

Value for money

It's value for money

Sweetness15%+1.42

good mix of different sweets

Very nice mixed sweets

Lovely sweets

Quality-Overall13%−0.10

Excellent quality

Great product

Brought for my granddaughter no complaints

Advertised Vs Actual Product10%−0.02

As described

looked same as pic

Does what it says it does

FAQ

Common White Mice questions

Answered from the same tracked data.