white mice
Skip itPrices mostly outside the sweet spot ($5.09–$12.36) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great204.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£45K£45K/yr · 82K searches
Price range
Bad£5.09–£12.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white mice is a £45K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
white mice market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £52K–£70K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #559
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 38%
- Out of stock
- 8.7%
- Avg brand age
- 62 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
21
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
3%
- Berrymans37%
- Krazy Kandi27%
- Hannahs16%
- MyCandyShop10%
- Bonds of London6%
- Marley's2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top white mice search terms
- white mice23K/yr
- chocolate mice23K/yr
- white mice sweets15K/yr
- white chocolate mice13K/yr
- white mice chocolate5K/yr
- chocolate mouse3K/yr
Top white mice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hannahs White Mice Cream Flavour Candy Pieces Bulk Tub | Sweet Mice-Shaped Treats
Krazy Kandi£7.694.6★66 rev
White Mice Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£12.364.3★57 rev
White Mice Sweets Chocolate Mice 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.344.4★60 rev
Original White Chocolate Mice Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£11.464.4★771 rev
Pink and White Mice 500g Chocolate Treats Smooth Melt-in-Mouth for Parties and Baby Showers ideal as pick and mix sweets or a sweets gift box
MyCandyShop£6.474.0★64 rev
Newest
by launch date
Hannahs White Chocolate Mice 600g Resealable Tub | Creamy Retro Sweets Bulk Sharing Pack | Iconic Confectionery for Party Bags Gifting and Movie Nights
Krazy Kandi£7.765 rev
Pink and White Mice 500g Chocolate Treats Smooth Melt-in-Mouth for Parties and Baby Showers ideal as pick and mix sweets or a sweets gift box
MyCandyShop£6.4764 rev
Hannahs White Mice Cream Flavour Candy Pieces Bulk Tub | Sweet Mice-Shaped Treats
Krazy Kandi£7.6966 rev
Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
Bonds of London£7.40214 rev
White Mice Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£12.3657 rev
Trending
90-day click momentumHannahs White Chocolate Mice 600g Resealable Tub | Creamy Retro Sweets Bulk Sharing Pack | Iconic Confectionery for Party Bags Gifting and Movie Nights
Krazy Kandi£7.764.0★
Hannahs White Mice 600g Tub - White Chocolate Flavour Sweets
Marley's£8.345.0★
Hannahs Chocolate Candy Mice 1 kg
Hannahs£9.323.9★
White Mice Sweets Chocolate Mice 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.344.4★
Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
Bonds of London£7.404.5★
What buyers say about white mice
What buyers praise and complain about, mined from review topics.What buyers love
“Taste good”
“Good value”
“good mix of different sweets”
“Excellent quality”
“As described”
“Good size and taste good”
“Perfect for decorating a special cake”
“Full of flavour”
“a brilliant gift that was well received”
“Quality, chewability,good mixture,no stickiness,no fizzyness”
What buyers complain about
“not nice chocolate”
“These are not the best quality”
“All melted”
“dont not last too long”
“Very expensive for what you get”
“take some white out apart from that they liked them”
“Not much of a mix”
“Not as advertised”
“Scrumptious”
“A big bag of sweets”
Common questions
- Is white mice profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the white mice niche?
- 8 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in white mice?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Storage Temperature. The return rate is 0.0%.
- When does demand for white mice peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the white mice niche?
- Listings span £5.09–£12.36; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.