White Mice
prices mostly outside the sweet spot ($5.09–$12.36) — White Mice doesn't clear our bar today.
Flapen Score
Is White Mice profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Mice is a £45K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
White Mice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.2% over the last 90 days and 6.3% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top White Mice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hannahs White Mice Cream Flavour Candy Pieces Bulk Tub | Sweet Mice-Shaped Treats
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago
White Mice Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £12.36
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3y ago
White Mice Sweets Chocolate Mice 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago
Original White Chocolate Mice Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 771
- Age
- 7y ago
Pink and White Mice 500g Chocolate Treats Smooth Melt-in-Mouth for Parties and Baby Showers ideal as pick and mix sweets or a sweets gift box
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 9mo ago
Trending
90-day click momentum
Hannahs White Chocolate Mice 600g Resealable Tub | Creamy Retro Sweets Bulk Sharing Pack | Iconic Confectionery for Party Bags Gifting and Movie Nights
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago
Hannahs White Mice 600g Tub - White Chocolate Flavour Sweets
- Price
- £8.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Hannahs Chocolate Candy Mice 1 kg
- Price
- £9.32
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 13y ago
White Mice Sweets Chocolate Mice 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago
Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 1y ago
Newest
by launch dateHannahs White Chocolate Mice 600g Resealable Tub | Creamy Retro Sweets Bulk Sharing Pack | Iconic Confectionery for Party Bags Gifting and Movie Nights
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago
Pink and White Mice 500g Chocolate Treats Smooth Melt-in-Mouth for Parties and Baby Showers ideal as pick and mix sweets or a sweets gift box
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 9mo ago
Hannahs White Mice Cream Flavour Candy Pieces Bulk Tub | Sweet Mice-Shaped Treats
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago
Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 1y ago
White Mice Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £12.36
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
21
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
3%
- Berrymans37%
- Krazy Kandi27%
- Hannahs16%
- MyCandyShop10%
- Bonds of London6%
- Marley's2%
- Open — no brand owns it (2 brands, 3%)
White Mice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top White Mice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white mice23K/yr
- chocolate mice23K/yr
- white mice sweets15K/yr
- white chocolate mice13K/yr
- white mice chocolate5K/yr
- chocolate mouse3K/yr
What reviews say buyers love and hate about White Mice
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Taste good”
“Good value”
“good mix of different sweets”
“Excellent quality”
“As described”
What buyers complain about
80% of reviews“not nice chocolate”
“These are not the best quality”
“All melted”
“dont not last too long”
“Very expensive for what you get”
Common White Mice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
