White Mice
FailPrices span $5.09–$12.36, mostly outside the sweet spot, so White Mice is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £45K/yr82K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 58%top-5 click share · 8 brands · 21 sellers
Flapen Score
White Mice against its category
The dotted line is the Grocery average. Past it, White Mice is stronger. Inside it, weaker.
Market
The White Mice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Mice 82K times last year and spent an estimated £45K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £45Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- white mice23K searches a year
02 · Price
A sale here is worth £8.69.
Listings sell for £8.69 on average, from £5.09 to £12.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.69 that is £2K to £4K a year per listing.
- Average price
- £8.69under the $15 to $100 sweet spot
- Price range
- £5.09–£12.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #559 within Chocolate Candy. It carries 204 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 75%
- Out of stock, average day
- 8.7%
- Average rank
- #559in Chocolate Candy
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 204per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top White Mice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hannahs White Mice Cream Flavour Candy Pieces Bulk Tub | Sweet Mice-Shaped Treats
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago

White Mice Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £12.36
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3y ago

White Mice Sweets Chocolate Mice 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago

Original White Chocolate Mice Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 771
- Age
- 7y ago

Pink and White Mice 500g Chocolate Treats Smooth Melt-in-Mouth for Parties and Baby Showers ideal as pick and mix sweets or a sweets gift box
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 9mo ago
Trending
90-day click momentum
Hannahs White Chocolate Mice 600g Resealable Tub | Creamy Retro Sweets Bulk Sharing Pack | Iconic Confectionery for Party Bags Gifting and Movie Nights
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

Hannahs White Mice 600g Tub - White Chocolate Flavour Sweets
- Price
- £8.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Hannahs Chocolate Candy Mice 1 kg
- Price
- £9.32
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 13y ago

White Mice Sweets Chocolate Mice 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 3y ago

Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 1y ago
Newest
by launch date
Hannahs White Chocolate Mice 600g Resealable Tub | Creamy Retro Sweets Bulk Sharing Pack | Iconic Confectionery for Party Bags Gifting and Movie Nights
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

Pink and White Mice 500g Chocolate Treats Smooth Melt-in-Mouth for Parties and Baby Showers ideal as pick and mix sweets or a sweets gift box
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 9mo ago

Hannahs White Mice Cream Flavour Candy Pieces Bulk Tub | Sweet Mice-Shaped Treats
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago

Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 1y ago

White Mice Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £12.36
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
21
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
3%
- Berrymans37%
- Krazy Kandi27%
- Hannahs16%
- MyCandyShop10%
- Bonds of London6%
- Marley's2%
- Open — no brand owns it (2 brands, 3%)
Demand
White Mice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top White Mice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white mice23K/yr
- chocolate mice23K/yr
- white mice sweets15K/yr
- white chocolate mice13K/yr
- white mice chocolate5K/yr
- chocolate mouse3K/yr
Reviews and returns
What reviews say buyers love and hate about White Mice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not nice chocolate
not as tasty as id hoped
the taste was even worse
These are not the best quality
Not much variety
Not the best Ive had
All melted
My white mice are melted white mice
dont not last too long
So nice, they dont last that long hehe
Very expensive for what you get
not worth the cost for what you get
A bit over priced for the size
Love
Taste good
Taste as expected
They taste just like they did when we growing up as kids
Good value
Value for money
It's value for money
good mix of different sweets
Very nice mixed sweets
Lovely sweets
Excellent quality
Great product
Brought for my granddaughter no complaints
As described
looked same as pic
Does what it says it does
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Mice questions
Answered from the same tracked data.









