White Hot Chocolate
MaybeReturns run at only 0.1% of orders. But demand is soft, at -45.4% this quarter, so White Hot Chocolate is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £80K/yr101K searches / yr
- 90-day growth
- -45.4%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 90 sellers
Flapen Score
White Hot Chocolate against its category
The dotted line is the Grocery average. Past it, White Hot Chocolate is stronger. Inside it, weaker.
Market
The White Hot Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Hot Chocolate 101K times last year and spent an estimated £80K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -45.4%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £80Ka year
- Peak month
- December28.1× the quietest month
- Top search term
- white hot chocolate69K searches a year
02 · Price
A sale here is worth £14.81.
Listings sell for £14.81 on average, from £3.88 to £27.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.81 that is £1K to £4K a year per listing.
- Average price
- £14.81under the $15 to $100 sweet spot
- Price range
- £3.88–£27.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #147 within Hot Chocolate & Malted Drinks. It carries 318 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 4.3%
- Average rank
- #147in Hot Chocolate & Malted Drinks
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 318per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top White Hot Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simply Luxury White Hot Chocolate Hot Chocolate Powder for Smooth & Creamy Beverage Suitable for Vegetarians Halal & Nut-Free 1kg
- Price
- £16.59
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2y ago
Indulgence Collection White Hot Chocolate 2kg 80 Servings - Premium Powder - Rich and Velvety Drinking Choco Perfect for Any Occasion
- Price
- £27.78
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 3y ago
Galaxy White Hot Chocolate 300g (Pack of 6) 72 Servings | Just Add Water or Milk | Galaxy White Chocolate Powder | Delicious White Drinking Chocolate | Made with White Chocolate
- Price
- £21.89
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
White Hot Chocolate Selection Set
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 1y ago
GUSTO Hot Chocolate Powders Belgian White Chocolate Vegetarian Suitable Metal Refillable Tin 2KG (GUSTO - Belgian White Chocolate - 2KG Tin)
- Price
- £25.11
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
Trending
90-day click momentum
Maltesers & Galaxy White Hot Chocolate Sachet Selection 25g x 8 | Hot Chocolate Gift Set Featuring 2 White Chocolate Flavours
- Price
- £6.62
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 3mo ago
Galaxy Hot Chocolate Variety Pack - White Pink & Green Coloured White Hot Chocolate 3 x 300g Smooth & Creamy Drinking Chocolate
- Price
- £17.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago
GUSTO Hot Chocolate Powders Belgian White Chocolate Vegetarian Suitable Metal Refillable Tin 2KG (GUSTO - Belgian White Chocolate - 2KG Tin)
- Price
- £25.11
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
Simply Luxury White Chocolate Topping Sauce Ready to Use Dessert Sauce for Ice Cream Waffles Pancakes Coffee & Milkshakes (1 kg)
- Price
- £9.08
- Rating
- 4.3/5
- Reviews
- 1,441
- Age
- 8y ago
Options White Choc 11 g (Pack of 30)
- Price
- £12.00
- Rating
- 4.5/5
- Reviews
- 293
- Age
- 14y ago
Newest
by launch dateMaltesers & Galaxy White Hot Chocolate Sachet Selection 25g x 8 | Hot Chocolate Gift Set Featuring 2 White Chocolate Flavours
- Price
- £6.62
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 3mo ago
Galaxy Hot Chocolate Variety Pack - White Pink & Green Coloured White Hot Chocolate 3 x 300g Smooth & Creamy Drinking Chocolate
- Price
- £17.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago
GUSTO Hot Chocolate Powders Belgian White Chocolate Vegetarian Suitable Metal Refillable Tin 2KG (GUSTO - Belgian White Chocolate - 2KG Tin)
- Price
- £25.11
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
Hotel Chocolat Vanilla-White Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 10 Single-Serve Sachets 310g - Suitable for Vegetarians
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago
Galaxy White Hot Chocolate 300g (Pack of 6) 72 Servings | Just Add Water or Milk | Galaxy White Chocolate Powder | Delicious White Drinking Chocolate | Made with White Chocolate
- Price
- £21.89
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
90
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
29%
- Simply24%
- GALAXY11%
- Options11%
- Indulgence Collection10%
- Baking Friends8%
- PUREGUSTO7%
Demand
White Hot Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 28.1×
Search terms
Top White Hot Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white hot chocolate69K/yr
- white chocolate powder9K/yr
- white hot chocolate powder11K/yr
- galaxy white hot chocolate7K/yr
- white chocolate hot chocolate5K/yr
Reviews and returns
What reviews say buyers love and hate about White Hot Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too watery for me tasteless
Not to my taste
The taste is not what I expected
wasnt worth the money
What a waste of money
The options was very greasy
Tasted oily, had oily film on
is very sweet
Beware description on Amazon
Love
Delicious as always
it tastes lovely
Great taste
best value i could find
Good value
Well worth it
Glad to finally try this creamy delight
it was still very sweet
Good tasting chocolate not to sweet just spot on
Flavour is good
Bought as part of a gift for my daughter who absolutely loves white chocolate
Does not affect flavour
Amazing product
Same quality as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Hot Chocolate questions
Answered from the same tracked data.