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White Food Colouring

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so White Food Colouring is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£208K/yr189K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
48%top-5 click share · 9 brands · 20 sellers

Flapen Score

White Food Colouring against its category

The dotted line is the Grocery average. Past it, White Food Colouring is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Food Colouring 189K times last year and spent an estimated £208K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
13.7%
Market size, estimated
£208Ka year
Peak month
October3.1× the quietest month
Top search term
colour mill food colouring72K searches a year

02 · Price

A sale here is worth £8.01.

Listings sell for £8.01 on average, from £2.89 to £50.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.01 that is £4K to £6K a year per listing.

Average price
£8.01under the $15 to $100 sweet spot
Price range
£2.89–£50.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Baking Supplies. It carries 605 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#70in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
605per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Food Colouring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

20

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

3%

  • Colour Mill58%
  • Sugarflair Colours25%
  • Ingenious Edibles7%
  • Squires Kitchen3%
  • Renshaw2%
  • Waysroma2%
  • Open — no brand owns it (3 brands, 3%)

Demand

White Food Colouring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top White Food Colouring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colour mill food colouring72K/yr
  • white food colouring39K/yr
  • colour mill36K/yr
  • white food colouring for buttercream11K/yr
  • colour mill white6K/yr
  • color mill food colouring6K/yr
  • white colour mill4K/yr
  • colourmill4K/yr
  • color mill4K/yr
  • white food colouring gel3K/yr

Reviews and returns

What reviews say buyers love and hate about White Food Colouring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color22%+1.19

Not vibrant enough

Colour not vibrant enough

Had to use too much to get a colour change

Artificial Colors14%+1.13

Food colouring

Very pigmented

Finding white Edible dye isn't easy nowadays

Functionality-Overall11%−0.16

Doesn't work

Does not work well

It doesnt do anything

Taste-Overall9%−0.11

Weird taste

Has a slight metallic taste

tastes off

Quality-Overall7%+1.14

Not as good as I was expecting

Not the best

Terrible quality

Love

Color41%+1.19

Good colour

Beautiful colours

Vibrant colours

Quality-Overall20%+1.14

Absolutely blummin brilliant

Best quality whitener I've found

Excellent product

Artificial Colors10%+1.13

Perfect for colouring white chocolate

The best for colouring chocolate

colour mill food colouring is good can recommend very pigmented

Value For Money5%+0.36

Good value for money

Very good value

Value for money

Advertised Vs Actual Product5%+0.32

As expected

Just what I needed

comedic timing keep content entertaining even during slower gameplay segments

FAQ

Common White Food Colouring questions

Answered from the same tracked data.