White Food Colouring
White Food Colouring shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Flapen Score
Is White Food Colouring profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Food Colouring is a £208K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
White Food Colouring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.3% over the last 90 days and 13.7% of searches end in a purchase.
£208K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top White Food Colouring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colour Mill Edible Food Paint White Oil Based Food Color for Baking Icing and DIY Slime and Crafts - 20 ml
- Price
- £5.62
- Rating
- 4.5/5
- Reviews
- 447
- Age
- 5y ago
Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.89
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago
Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings
- Price
- £4.72
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
Colour Mill Oil Blend Food Colouring Set Kickstarter - Next Generation Food Colours: Yellow Orange Red Hot Pink Baby Pink Purple Blac Chocolate Forest Lime Sky Blue Royal - Set 12 x 20 ml
- Price
- £50.18
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3y ago
Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml
- Price
- £5.19
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago
Trending
90-day click momentum
Colour Flex White Oil-Based Food Colouring 25ml - Vibrant Concentrated Formula for Chocolate Buttercream Cake Batter and More by Sugarflair - Vegan Kosher Bake-Stable
- Price
- £4.07
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 8mo ago
Ingenious Edibles Icing & Frosting Whitener White Food Colouring 100g
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 5y ago
Colour Mill Oil Blend Food Colouring Sky Blue: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.08
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 2y ago
Renshaw Water Based Gel Food Colouring Fluffy Cloud White 20g (Pack of 1)
- Price
- £3.90
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 8mo ago
Colour Mill Oil Blend Food Colouring Sage: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 2y ago
Newest
by launch dateColour Flex White Oil-Based Food Colouring 25ml - Vibrant Concentrated Formula for Chocolate Buttercream Cake Batter and More by Sugarflair - Vegan Kosher Bake-Stable
- Price
- £4.07
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 8mo ago
Renshaw Water Based Gel Food Colouring Fluffy Cloud White 20g (Pack of 1)
- Price
- £3.90
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 8mo ago
Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings
- Price
- £4.72
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.89
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago
Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml
- Price
- £5.19
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
20
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
3%
- Colour Mill58%
- Sugarflair Colours25%
- Ingenious Edibles7%
- Squires Kitchen3%
- Renshaw2%
- Waysroma2%
- Open — no brand owns it (3 brands, 3%)
White Food Colouring demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×
Top White Food Colouring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colour mill food colouring72K/yr
- white food colouring39K/yr
- colour mill36K/yr
- white food colouring for buttercream11K/yr
- colour mill white6K/yr
- color mill food colouring6K/yr
- white colour mill4K/yr
- colourmill4K/yr
- color mill4K/yr
- white food colouring gel3K/yr
What reviews say buyers love and hate about White Food Colouring
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good colour”
“Absolutely blummin brilliant”
“Perfect for colouring white chocolate”
“Good value for money”
“As expected”
What buyers complain about
78% of reviews“Not vibrant enough”
“Food colouring”
“Doesn't work”
“Weird taste”
“Not as good as I was expecting”
Common White Food Colouring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
