Is white food colouring profitable to sell on Amazon United Kingdom?

The niche generates £208K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the white food colouring niche?

9 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in white food colouring?

Top complaints mined from reviews: Color, Artificial Colors, Functionality-Overall. The return rate is 0.0%.

When does demand for white food colouring peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.1× the quietest.

What does it cost to enter the white food colouring niche?

Listings span £2.89–£50.18; the average listing price is £8.01 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.

white food colouring

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.89–£50.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good604.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£208K

£208K/yr · 189K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.01

avg listing price — sweet spot $15–$100

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, white food colouring is a £208K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

white food colouring market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £160K–£200K; units × avg price
Conversion rate: 13.7%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 31%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

Colour Mill58%
Sugarflair Colours25%
Ingenious Edibles7%
Squires Kitchen3%
Renshaw2%
Waysroma2%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Open Trend

Top white food colouring search terms

colour mill food colouring72K/yr -16.0%4.5% conv.
white food colouring39K/yr -5.3%20.4% conv.
colour mill36K/yr -18.4%3.6% conv.
white food colouring for buttercream11K/yr -8.7%19.1% conv.
colour mill white6K/yr +8.2%22.2% conv.
color mill food colouring6K/yr -18.6%4.0% conv.
white colour mill4K/yr +1.8%27.1% conv.
colourmill4K/yr -3.8%4.2% conv.
color mill4K/yr -14.2%3.4% conv.
white food colouring gel3K/yr -10.1%18.4% conv.

All search terms

Top white food colouring products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colour Mill Edible Food Paint White Oil Based Food Color for Baking Icing and DIY Slime and Crafts - 20 ml

Colour Mill£5.624.5★447 rev

Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Sugarflair Colours£2.894.4★379 rev

Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings

Sugarflair Colours£4.724.2★157 rev

Colour Mill Oil Blend Food Colouring Set Kickstarter - Next Generation Food Colours: Yellow Orange Red Hot Pink Baby Pink Purple Blac Chocolate Forest Lime Sky Blue Royal - Set 12 x 20 ml

Colour Mill£50.184.6★398 rev

Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml

Colour Mill£5.194.6★92 rev

Newest

by launch date

Colour Flex White Oil-Based Food Colouring 25ml - Vibrant Concentrated Formula for Chocolate Buttercream Cake Batter and More by Sugarflair - Vegan Kosher Bake-Stable

Sugarflair Colours£4.0721 rev

8mo ago

Renshaw Water Based Gel Food Colouring Fluffy Cloud White 20g (Pack of 1)

Renshaw£3.9032 rev

8mo ago

Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings

Sugarflair Colours£4.72157 rev

1y ago

Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Sugarflair Colours£2.89379 rev

1y ago

Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml

Colour Mill£5.1992 rev

2y ago

What buyers say about white food colouring

What buyers praise and complain about, mined from review topics.

What buyers love

Color41%

“Good colour”

Quality-Overall20%

“Absolutely blummin brilliant”

Artificial Colors10%

“Perfect for colouring white chocolate”

Value For Money5%

“Good value for money”

Advertised Vs Actual Product5%

“As expected”

Ease Of Use3%

“Very easy to use”

Texture/Consistency-Overall2%

“Perfect consistency & colour”

Baking2%

“Very good for your cakes and pastries”

Taste-Overall1%

“clean white without changing the taste or texture”

Smell1%

“I have a strong sense of smell”

What buyers complain about

Color22%

“Not vibrant enough”

Artificial Colors14%

“Food colouring”

Functionality-Overall11%

“Doesn't work”

Taste-Overall9%

“Weird taste”

Quality-Overall7%

“Not as good as I was expecting”

Value For Money4%

“Expensive for the amount you get”

Size-Overall3%

“Small”

Advertised Vs Actual Product3%

“Doesn't do what it claims”

Ease Of Use2%

“I couldn't peel the pieces off”