White Food Colouring
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so White Food Colouring is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £208K/yr189K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 20 sellers
Flapen Score
White Food Colouring against its category
The dotted line is the Grocery average. Past it, White Food Colouring is stronger. Inside it, weaker.
Market
The White Food Colouring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Food Colouring 189K times last year and spent an estimated £208K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £208Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- colour mill food colouring72K searches a year
02 · Price
A sale here is worth £8.01.
Listings sell for £8.01 on average, from £2.89 to £50.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.01 that is £4K to £6K a year per listing.
- Average price
- £8.01under the $15 to $100 sweet spot
- Price range
- £2.89–£50.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Baking Supplies. It carries 605 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Baking Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 605per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top White Food Colouring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colour Mill Edible Food Paint White Oil Based Food Color for Baking Icing and DIY Slime and Crafts - 20 ml
- Price
- £5.62
- Rating
- 4.5/5
- Reviews
- 447
- Age
- 5y ago

Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.89
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings
- Price
- £4.72
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago

Colour Mill Oil Blend Food Colouring Set Kickstarter - Next Generation Food Colours: Yellow Orange Red Hot Pink Baby Pink Purple Blac Chocolate Forest Lime Sky Blue Royal - Set 12 x 20 ml
- Price
- £50.18
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3y ago

Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml
- Price
- £5.19
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago
Trending
90-day click momentum
Colour Flex White Oil-Based Food Colouring 25ml - Vibrant Concentrated Formula for Chocolate Buttercream Cake Batter and More by Sugarflair - Vegan Kosher Bake-Stable
- Price
- £4.07
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 8mo ago

Ingenious Edibles Icing & Frosting Whitener White Food Colouring 100g
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 5y ago

Colour Mill Oil Blend Food Colouring Sky Blue: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.08
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 2y ago

Renshaw Water Based Gel Food Colouring Fluffy Cloud White 20g (Pack of 1)
- Price
- £3.90
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 8mo ago

Colour Mill Oil Blend Food Colouring Sage: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 2y ago
Newest
by launch date
Colour Flex White Oil-Based Food Colouring 25ml - Vibrant Concentrated Formula for Chocolate Buttercream Cake Batter and More by Sugarflair - Vegan Kosher Bake-Stable
- Price
- £4.07
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 8mo ago

Renshaw Water Based Gel Food Colouring Fluffy Cloud White 20g (Pack of 1)
- Price
- £3.90
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 8mo ago

Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings
- Price
- £4.72
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago

Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.89
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml
- Price
- £5.19
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
20
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
3%
- Colour Mill58%
- Sugarflair Colours25%
- Ingenious Edibles7%
- Squires Kitchen3%
- Renshaw2%
- Waysroma2%
- Open — no brand owns it (3 brands, 3%)
Demand
White Food Colouring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×
Search terms
Top White Food Colouring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colour mill food colouring72K/yr
- white food colouring39K/yr
- colour mill36K/yr
- white food colouring for buttercream11K/yr
- colour mill white6K/yr
- color mill food colouring6K/yr
- white colour mill4K/yr
- colourmill4K/yr
- color mill4K/yr
- white food colouring gel3K/yr
Reviews and returns
What reviews say buyers love and hate about White Food Colouring
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not vibrant enough
Colour not vibrant enough
Had to use too much to get a colour change
Food colouring
Very pigmented
Finding white Edible dye isn't easy nowadays
Doesn't work
Does not work well
It doesnt do anything
Weird taste
Has a slight metallic taste
tastes off
Not as good as I was expecting
Not the best
Terrible quality
Love
Good colour
Beautiful colours
Vibrant colours
Absolutely blummin brilliant
Best quality whitener I've found
Excellent product
Perfect for colouring white chocolate
The best for colouring chocolate
colour mill food colouring is good can recommend very pigmented
Good value for money
Very good value
Value for money
As expected
Just what I needed
comedic timing keep content entertaining even during slower gameplay segments
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Food Colouring questions
Answered from the same tracked data.









