White Food Colouring

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

13.7%

Market size, estimated

£208Ka year

Peak month

October3.1× the quietest month

Top search term

colour mill food colouring72K searches a year

Listings sell for £8.01 on average, from £2.89 to £50.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.01 that is £4K to £6K a year per listing.

Average price

£8.01under the $15 to $100 sweet spot

Price range

£2.89–£50.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Baking Supplies. It carries 605 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#70in Baking Supplies

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

605per listing

Listings tracked

32

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months