Skip to content

White Creme Egg

Fail

Demand is soft, at -75.0% this quarter, so White Creme Egg is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£8K/yr13K searches / yr
90-day growth
-75.0%search demand this quarter
Competition
77%top-5 click share · 4 brands · 88 sellers

Flapen Score

White Creme Egg against its category

The dotted line is the Grocery average. Past it, White Creme Egg is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Creme Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Creme Egg 13K times last year and spent an estimated £8K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-75.0%
Conversion, latest week
4.3%
Market size, estimated
£8Ka year
Peak month
April27.6× the quietest month
Top search term
white creme egg5K searches a year

02 · Price

A sale here is worth £13.22.

Listings sell for £13.22 on average, from £2.72 to £30.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £13.22 that is £0 to £1K a year per listing.

Average price
£13.22under the $15 to $100 sweet spot
Price range
£2.72–£30.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #1,287 within Chocolate Candy. It carries 2,022 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
30%
Out of stock, average day
22.1%
Average rank
#1,287in Chocolate Candy
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,022per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Creme Egg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Cadbury56%
  • SKYTE27%
  • Khudadad10%
  • SHANZA DEPARTMENTAL'S7%

Demand

White Creme Egg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26MarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 27.6×

Search terms

Top White Creme Egg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white creme egg5K/yr
  • white cream eggs3K/yr
  • white creme eggs1K/yr
  • white chocolate creme egg1K/yr
  • creme eggs white1K/yr
  • white cream egg617/yr
  • white chocolate cream egg332/yr
  • white cadbury creme egg32/yr

Reviews and returns

What reviews say buyers love and hate about White Creme Egg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+1.04

Taste not good

Strange taste

all tasted of soap

Quality-Overall12%−0.13

Bad quality

Rubbish

Poor quality

Texture/Consistency-Overall10%−0.18

nothing like the texture of the ones in the shop

Grainy texture

Had a strange texture & tasted stale

Advertised Vs Actual Product8%

I only received 12 eggs - not the 48 as advertised

Not what the picture shows

Not the same

Hard Feel7%−0.12

Most of the eggs were hard in the centre

Hard inside

The inside was hard

Love

Value For Money38%+3.59

Excellent value for money

Good value

Unit price is amazing

Taste-Overall35%+1.04

Great taste

Always great to have these as treats

Great chocolate

Quality-Overall8%−0.13

White chocolate great quality of items great chocolate quality

Good quality

The quality was absolutely perfect

Advertised Vs Actual Product8%

As Expected

As described

Exactly as described

Gifting Purpose5%

bought as a gift

Arrived in one large box that contained small individual boxes of 5 eggs which was ideal for gifting

It was ment to be a gift

FAQ

Common White Creme Egg questions

Answered from the same tracked data.