white creme egg
Skip itSoft demand (-75.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£13.22avg listing price — sweet spot $15–$100
Price range
Good£2.72–£30.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,022.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£8K£8K/yr · 13K searches
Growth
Bad-75.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white creme egg is a £8K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
white creme egg market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £13K–£17K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #1,287
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 0%
- Out of stock
- 22.1%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Cadbury56%
- SKYTE27%
- Khudadad10%
- SHANZA DEPARTMENTAL'S7%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -75.0% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 27.6×
Top white creme egg search terms
- white creme egg5K/yr
- white cream eggs3K/yr
- white creme eggs1K/yr
- white chocolate creme egg1K/yr
- creme eggs white1K/yr
- white cream egg617/yr
- white chocolate cream egg332/yr
- white cadbury creme egg32/yr
Top white creme egg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury White Chocolate Crème Eggs 40 g (Pack of 48)
Cadbury£17.414.4★295 rev
Cadbury White Chocolate Creme Egg (Pack of 10). Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School
SKYTE£9.333.4★11 rev
Creme Egg - Easter Eggs White Chocolate Creme Eggs Eggs For Easter Egg Hunt Kids Easter Eggs (10 x White Creme Eggs)
Khudadad£10.454.0★2 rev
Cadbury White Chocolate Creme Egg (Pack of 50) Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School
SKYTE£30.035.0★4 rev
Easter White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack
SHANZA DEPARTMENTAL'S£21.755.0★1 rev
Newest
by launch dateEaster White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack
SHANZA DEPARTMENTAL'S£21.751 rev
Cadbury Crème Egg White Large Chocolate Easter Egg With 1 White Creme Egg Perfect For Easter Egg Hunt School Offices Great Gift For Kids & Adults Special Collection
SKYTE£7.865 rev
Cadbury White Chocolate Creme Egg (Pack of 10). Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School
SKYTE£9.3311 rev
Cadbury White Chocolate Creme Egg (Pack of 50) Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School
SKYTE£30.034 rev
Cadbury Dairy Milk White Chocolate Crème Egg Easter Gift Multipack of 5 x 40 g Perfect For Easter Egg Hunt School Offices
SKYTE£6.765 rev
Trending
90-day click momentumEaster White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack
SHANZA DEPARTMENTAL'S£21.755.0★
Cadbury White Chocolate Creme Egg (Pack of 50) Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School
SKYTE£30.035.0★
Cadbury White Chocolate Crème Eggs 40 g (Pack of 48)
Cadbury£17.414.4★
Creme Egg - Easter Eggs White Chocolate Creme Eggs Eggs For Easter Egg Hunt Kids Easter Eggs (10 x White Creme Eggs)
Khudadad£10.454.0★
Cadbury White Chocolate Creme Egg (Pack of 10). Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School
SKYTE£9.333.4★
What buyers say about white creme egg
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Great taste”
“White chocolate great quality of items great chocolate quality”
“As Expected”
“bought as a gift”
“Doesn't matter how sweet they are I am sure I can scoff the box of 5”
“Good size as you got 48 pieces”
What buyers complain about
“Taste not good”
“Bad quality”
“nothing like the texture of the ones in the shop”
“I only received 12 eggs - not the 48 as advertised”
“Most of the eggs were hard in the centre”
“have found them cheaper on another supplier site”
“the insides are all dried out”
“Awful flavour the creme inside is very artificial”
“Waste of money”
“I strongly suspect the contents shall be stale”
Common questions
- Is white creme egg profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 10 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the white creme egg niche?
- 4 brands and 88 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in white creme egg?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for white creme egg peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 27.6× the quietest.
- What does it cost to enter the white creme egg niche?
- Listings span £2.72–£30.03; the average listing price is £13.22 (sweet spot $15–$100). The average incumbent carries 2,022 reviews — the moat a new listing must climb.