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White Creme Egg

Fail

Demand is soft, at -75.0% this quarter, so White Creme Egg is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£8K/yr13K searches / yr
90-day growth
-75.0%search demand this quarter
Competition
77%top-5 click share · 4 brands · 88 sellers

Flapen Score

White Creme Egg against its category

The dotted line is the Grocery average. Past it, White Creme Egg is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Creme Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Creme Egg 13K times last year and spent an estimated £8K. All 4 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-75.0%
Conversion, latest week
4.3%
Market size, estimated
£8Ka year
Peak month
April27.6× the quietest month
Top search term
white creme egg5K searches a year

02 · Price

A sale here is worth £13.22.

Listings sell for £13.22 on average, from £2.72 to £30.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £13.22 that is £0 to £1K a year per listing.

Average price
£13.22under the $15 to $100 sweet spot
Price range
£2.72–£30.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #1,287 within Chocolate Candy. It carries 2,022 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
30%
Out of stock, average day
22.1%
Average rank
#1,287in Chocolate Candy
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,022per listing
Listings tracked
10

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Creme Egg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

88

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Cadbury56%
  • SKYTE27%
  • Khudadad10%
  • SHANZA DEPARTMENTAL'S7%

Demand

White Creme Egg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26MarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 27.6×

Search terms

Top White Creme Egg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white creme egg5K/yr
  • white cream eggs3K/yr
  • white creme eggs1K/yr
  • white chocolate creme egg1K/yr
  • creme eggs white1K/yr
  • white cream egg617/yr
  • white chocolate cream egg332/yr
  • white cadbury creme egg32/yr

Reviews and returns

What reviews say buyers love and hate about White Creme Egg

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Value For Money”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste not good”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common White Creme Egg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data