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White Chocolate Spread

Fail

The top 5 brands take 100% of clicks, so White Chocolate Spread is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£114K/yr132K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
79%top-5 click share · 4 brands · 61 sellers

Flapen Score

White Chocolate Spread against its category

The dotted line is the Grocery average. Past it, White Chocolate Spread is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Chocolate Spread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Chocolate Spread 132K times last year and spent an estimated £114K. All 4 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 35 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
9.2%
Market size, estimated
£114Ka year
Peak month
February2.1× the quietest month
Top search term
biscoff spread70K searches a year

02 · Price

A sale here is worth £9.40.

Listings sell for £9.40 on average, from £2.88 to £23.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.40 that is £9K to £12K a year per listing.

Average price
£9.40under the $15 to $100 sweet spot
Price range
£2.88–£23.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Baking Supplies. It carries 1,768 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#72in Baking Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,768per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top White Chocolate Spread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Biscoff86%
  • Morrisons7%
  • Dolce4%
  • Simply4%

Demand

White Chocolate Spread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top White Chocolate Spread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biscoff spread70K/yr
  • kinder bueno spread24K/yr
  • white hazelnut spread10K/yr
  • white chocolate hazelnut spread10K/yr
  • kinder spread5K/yr
  • bueno spread5K/yr
  • lotus biscoff spread4K/yr
  • biscuit spread4K/yr

Reviews and returns

What reviews say buyers love and hate about White Chocolate Spread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+0.21

the bottle is huge

Giant bottle

I'd rather a smaller bottle for less

Artificial Sweeteners8%+0.23

Full of additives, preservatives and sugar

Dilute/Watery8%−0.06

Sauce is like water so runny

Oily/Greasy4%−0.03

Oily

Tastes ok. But oily

Ease Of Use4%−0.03

Too hard to squeeze

Love

Taste-Overall33%−0.05

Delicious and Addictive

Other than that very nice and tasty item

Stunning it's like a sauce

Value For Money13%+1.40

Great price

Great value for money does the job

Great value

Baking9%+0.96

Great on toast, pancakes, or even straight from the jar

Smooth, crunchy, and perfect on toast or desserts

Great for making cakes, ice creams, fudge etc

Quality-Overall7%+0.46

no complaints here

Good quality

Great product

Sweetness7%+0.86

Sweet, creamy, and very enjoyable

Incredibly Sweet Treat

This Biscoff sweet spread is absolutely delicious

FAQ

Common White Chocolate Spread questions

Answered from the same tracked data.