White Chocolate Spread
FailThe top 5 brands take 100% of clicks, so White Chocolate Spread is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £114K/yr132K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 61 sellers
Flapen Score
White Chocolate Spread against its category
The dotted line is the Grocery average. Past it, White Chocolate Spread is stronger. Inside it, weaker.
Market
The White Chocolate Spread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Chocolate Spread 132K times last year and spent an estimated £114K. All 4 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 35 out of 100, a Fail.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £114Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- biscoff spread70K searches a year
02 · Price
A sale here is worth £9.40.
Listings sell for £9.40 on average, from £2.88 to £23.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.40 that is £9K to £12K a year per listing.
- Average price
- £9.40under the $15 to $100 sweet spot
- Price range
- £2.88–£23.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Baking Supplies. It carries 1,768 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #72in Baking Supplies
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,768per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top White Chocolate Spread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biscoff - Sweet spread - Smooth - Caramelised biscuit flavour - Vegan - Nut free - No colours or added flavours - Plastic Jar - 720g
- Price
- £4.08
- Rating
- 4.8/5
- Reviews
- 1,610
- Age
- 3y ago

Lotus Biscoff Crunchy spread Caramelised Biscuit Flavour 700g Vegan Nut Free No Added Colours or Flavours
- Price
- £4.48
- Rating
- 4.8/5
- Reviews
- 686
- Age
- 1y ago

Biscoff - Sweet spread - Smooth - Extra Large Jar - Caramelised biscuit flavor - Vegan - Nut free - No colours or added flavours - 1.6kg
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 2,568
- Age
- 9y ago

Biscoff - Sweet Spread Topping - Caramelised biscuit flavor - Vegan - No colours or added flavours - 1L Packaging May Vary
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 10,876
- Age
- 7y ago

Morrisons White Chocolate & Hazelnut Spread 400g
- Price
- £2.88
- Rating
- 4.5/5
- Reviews
- 510
- Age
- 6y ago
Trending
90-day click momentum
Dolce Desserts Liquid Bueno Chocolate Sauce 250ml
- Price
- £8.84
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago

Lotus Biscoff Crunchy spread Caramelised Biscuit Flavour 700g Vegan Nut Free No Added Colours or Flavours
- Price
- £4.48
- Rating
- 4.8/5
- Reviews
- 686
- Age
- 1y ago

Simply White Chocolate with Hazelnut Flavouring Topping Sauce Ready to Use Dessert Sauce for Ice Cream Waffles Pancakes Coffee & Milkshakes (1 kg)
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 5y ago

Morrisons White Chocolate & Hazelnut Spread 400g
- Price
- £2.88
- Rating
- 4.5/5
- Reviews
- 510
- Age
- 6y ago

Biscoff - Sweet spread - Smooth - Caramelised biscuit flavour - Vegan - Nut free - No colours or added flavours - Plastic Jar - 720g
- Price
- £4.08
- Rating
- 4.8/5
- Reviews
- 1,610
- Age
- 3y ago
Newest
by launch date
Dolce Desserts Liquid Bueno Chocolate Sauce 250ml
- Price
- £8.84
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago

Lotus Biscoff Crunchy spread Caramelised Biscuit Flavour 700g Vegan Nut Free No Added Colours or Flavours
- Price
- £4.48
- Rating
- 4.8/5
- Reviews
- 686
- Age
- 1y ago

Lotus Biscoff 3kg Smooth Spread (Caramelised Speculoos Biscuit)
- Price
- £23.32
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago

Biscoff - Sweet spread - Smooth - Caramelised biscuit flavour - Vegan - Nut free - No colours or added flavours - Plastic Jar - 720g
- Price
- £4.08
- Rating
- 4.8/5
- Reviews
- 1,610
- Age
- 3y ago

Biscoff - Sweet spread - Smooth - Caramelised biscuit flavor - Vegan - Nut free - No colours or added flavours - 8x400g - 3 2kg
- Price
- £21.68
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Biscoff86%
- Morrisons7%
- Dolce4%
- Simply4%
Demand
White Chocolate Spread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
Search terms
Top White Chocolate Spread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biscoff spread70K/yr
- kinder bueno spread24K/yr
- white hazelnut spread10K/yr
- white chocolate hazelnut spread10K/yr
- kinder spread5K/yr
- bueno spread5K/yr
- lotus biscoff spread4K/yr
- biscuit spread4K/yr
Reviews and returns
What reviews say buyers love and hate about White Chocolate Spread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the bottle is huge
Giant bottle
I'd rather a smaller bottle for less
Full of additives, preservatives and sugar
Sauce is like water so runny
Oily
Tastes ok. But oily
Too hard to squeeze
Love
Delicious and Addictive
Other than that very nice and tasty item
Stunning it's like a sauce
Great price
Great value for money does the job
Great value
Great on toast, pancakes, or even straight from the jar
Smooth, crunchy, and perfect on toast or desserts
Great for making cakes, ice creams, fudge etc
no complaints here
Good quality
Great product
Sweet, creamy, and very enjoyable
Incredibly Sweet Treat
This Biscoff sweet spread is absolutely delicious
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Chocolate Spread questions
Answered from the same tracked data.









