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White Chocolate Liqueur

Fail

Demand is soft, at -37.1% this quarter, so White Chocolate Liqueur is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£72K/yr72K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
74%top-5 click share · 8 brands · 49 sellers

Flapen Score

White Chocolate Liqueur against its category

The dotted line is the Grocery average. Past it, White Chocolate Liqueur is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Chocolate Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Chocolate Liqueur 72K times last year and spent an estimated £72K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
8.0%
Market size, estimated
£72Ka year
Peak month
December15.2× the quietest month
Top search term
mozart21K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £8.82 to £20.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.40 that is £3K to £6K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£8.82–£20.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #307 within Beer, Wine & Spirits. It carries 1,086 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#307in Beer, Wine & Spirits
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,086per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
91 months

Products

Top White Chocolate Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

49

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Mozart76%
  • Baileys9%
  • Bottega5%
  • Disaronno3%
  • Aber Falls3%
  • Bols2%
  • Open — no brand owns it (2 brands, 3%)

Demand

White Chocolate Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top White Chocolate Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mozart21K/yr
  • mozart chocolate liqueur24K/yr
  • white chocolate liqueur14K/yr
  • mozart liqueur7K/yr
  • white chocolate baileys7K/yr

Reviews and returns

What reviews say buyers love and hate about White Chocolate Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall48%−0.23

Too sickly and had a strange after taste

Undrinkable

Just the taste was not for me

Sweetness18%−0.04

not as sweet as Baileys

Too sweet

too sweet for me

Alcohol Flavor10%−0.01

Disappointed whiskey drinker

Flavor8%−0.03

the dark chocolate variant was a disappointment

I really didn't like the flavour

Quality-Overall3%+1.58

The price-to-quality ratio is simply not there

Love

Taste-Overall39%−0.23

Tastes great a lovely bottle gave as a gift friend loved it

Very tasty

Beautiful smooth taste

Value For Money15%+2.04

Good value for money

great value for money

Good price too

Quality-Overall12%+1.58

Excellent product

Much nicer than the big brand name

Great quality and flavour with good price

Flavor10%−0.03

I loved the orange flavour

Flavour is great

So creamy and the coconut flavour is lovely

Alcohol Flavor10%−0.01

Perfect cocktail mix

A very tasty and enjoyable drink

Lovely dessert like drink

FAQ

Common White Chocolate Liqueur questions

Answered from the same tracked data.