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White Chocolate Hamper

Fail

Demand is soft, at -37.9% this quarter, so White Chocolate Hamper is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£32K/yr105K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 41 sellers

Flapen Score

White Chocolate Hamper against its category

The dotted line is the Grocery average. Past it, White Chocolate Hamper is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Chocolate Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Chocolate Hamper 105K times last year and spent an estimated £32K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
3.7%
Market size, estimated
£32Ka year
Peak month
December9.4× the quietest month
Top search term
lindt white chocolate19K searches a year

02 · Price

A sale here is worth £8.20.

Listings sell for £8.20 on average, from £2.09 to £22.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £8.20 that is £8K to £10K a year per listing.

Average price
£8.20under the $15 to $100 sweet spot
Price range
£2.09–£22.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #524 within Chocolate Candy. It carries 1,186 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
91%
Out of stock, average day
16.8%
Average rank
#524in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,186per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top White Chocolate Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Lindt70%
  • SweetiePost10%
  • Generic7%
  • Blue Sky Gifts5%
  • BENERRY3%
  • Topline2%
  • Open — no brand owns it (1 brand, 2%)

Demand

White Chocolate Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top White Chocolate Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lindt white chocolate19K/yr
  • white chocolate gift box11K/yr
  • white chocolate hamper15K/yr
  • white chocolate gift9K/yr
  • white chocolate gifts8K/yr
  • white lindt chocolates8K/yr
  • lindor white chocolate7K/yr
  • white chocolate lindt5K/yr
  • lindt white6K/yr
  • white chocolate box4K/yr

Reviews and returns

What reviews say buyers love and hate about White Chocolate Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.09

They are expensive for what they are

Rather expensive only 14 in box

Not good value for money

Quality-Overall8%−0.02

paying this sort of money there should be some form of quality controll

So disappointed in the quality and taste

Taste-Overall7%+1.70

This chocolate has shocked me at how bad it tastes

It actually tastes like cheap chocolate

Tastes like cat chocolate

Size-Overall6%−0.05

really small

The size is smaller than one might presume from the picture thought so watch it for that

kinda small

Flavor6%−0.03

not much flavour

lacks any flavour in comparison to the milk chocolates in the willies range

Not at all what I expected from Lindt

Love

Taste-Overall37%+1.70

Amazing chocolate

Very yummy

Lovely creamy taste

Gifting Purpose13%+1.62

great for presents

they really do make a lovely gift for anyone

Nice gift

Quality-Overall11%−0.02

It contains a good variety

so far no complaints

Excellent quality

Value For Money8%−0.09

Value for money

Great price for this item

Worth the money

Advertised Vs Actual Product7%+0.35

As described

just exactly how it should be

As expected

FAQ

Common White Chocolate Hamper questions

Answered from the same tracked data.