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White Chocolate Buttons

Fail

The top 5 brands take 99% of clicks, so White Chocolate Buttons is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£38K/yr91K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
54%top-5 click share · 6 brands · 85 sellers

Flapen Score

White Chocolate Buttons against its category

The dotted line is the Grocery average. Past it, White Chocolate Buttons is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Chocolate Buttons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Chocolate Buttons 91K times last year and spent an estimated £38K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
5.6%
Market size, estimated
£38Ka year
Top search term
milkybar47K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £1.18 to £30.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.49 that is £2K to £4K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£1.18–£30.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #672 within Bakery. It carries 412 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#672in Bakery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top White Chocolate Buttons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

85

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

0%

  • Nestle Milkybar81%
  • Cadbury9%
  • Nestlé4%
  • Callebaut2%
  • The Gourmet Sweet Company2%
  • SweetiePost1%
  • Open — no brand owns it (0%)

Demand

White Chocolate Buttons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top White Chocolate Buttons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milkybar47K/yr
  • white chocolate buttons31K/yr
  • milkybar buttons7K/yr
  • milkybar chocolate6K/yr

Reviews and returns

What reviews say buyers love and hate about White Chocolate Buttons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.21

is over double the price

Expensive for what it is

Not good value for money

Taste-Overall15%+1.94

Not the best white chocolate

choked me if Im honest chocolate really does not taste like it used to

There is just something which seems off about the taste

Cutting/Trimming8%−0.06

All Products are cut at either side to let air out

Quality-Overall7%−0.04

lower quality these days

Just not as nice as many others ive tried

Crispiness4%−0.01

Too much crunch

Love

Taste-Overall51%+1.94

Very creamy taste

Very nice chocolate

Absolutely delicious

Gifting Purpose10%+0.92

They are really nice for a present

Very good gift

Great value gift was greatly received

Sweetness8%+0.84

It's perfect for any lover of white chocolate creamy delicious

Best white chocolate

Sweets

Value For Money6%−0.21

At the time of purchase this worked out cheaper than buying them individually in local shops

Great value

You seem to get a lot for your money

Quality-Overall3%−0.04

Great quality and price

Usual excellent quality

Good product

FAQ

Common White Chocolate Buttons questions

Answered from the same tracked data.