White Chocolate Buttons
FailThe top 5 brands take 99% of clicks, so White Chocolate Buttons is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £38K/yr91K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 54%top-5 click share · 6 brands · 85 sellers
Flapen Score
White Chocolate Buttons against its category
The dotted line is the Grocery average. Past it, White Chocolate Buttons is stronger. Inside it, weaker.
Market
The White Chocolate Buttons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Chocolate Buttons 91K times last year and spent an estimated £38K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £38Ka year
- Top search term
- milkybar47K searches a year
02 · Price
A sale here is worth £7.49.
Listings sell for £7.49 on average, from £1.18 to £30.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.49 that is £2K to £4K a year per listing.
- Average price
- £7.49under the $15 to $100 sweet spot
- Price range
- £1.18–£30.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #672 within Bakery. It carries 412 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #672in Bakery
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 412per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top White Chocolate Buttons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Milkybar White Chocolate Giant Buttons Sharing Bag 176g
- Price
- £2.27
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 1y ago

Milkybar White Chocolate Sharing Bar Creamy Smooth Chocolates 90g
- Price
- £1.23
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago

Milkybar White Chocolate Bars Multipack Creamy Smooth Vegetarian 4 x 25g (100g)
- Price
- £1.83
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago

Milkybar Crunchy Pops White Chocolate Sharing Bag Crispy Centre Chocolates 90g
- Price
- £1.57
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 7mo ago

Milkybar Desserts 4 X 65g
- Price
- £1.73
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 6y ago
Trending
90-day click momentum
Cadbury White Mega Buttons White Chocolate Share Pouch 192 g (Pack of 1)
- Price
- £1.87
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 2y ago

Milkybar White Chocolate Giant Buttons Pouch 94g
- Price
- £1.46
- Rating
- 4.7/5
- Reviews
- 500
- Age
- 5y ago

Milkybar White Chocolate Bars Multipack Creamy Smooth Vegetarian 4 x 25g (100g)
- Price
- £1.83
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago

Milkybar Crunchy Pops White Chocolate Sharing Bag Crispy Centre Chocolates 90g
- Price
- £1.57
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 7mo ago

Milkybar White Chocolate Bars 40 x 25 g
- Price
- £29.17
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 15y ago
Newest
by launch date
Milkybar Crunchy Pops White Chocolate Sharing Bag Crispy Centre Chocolates 90g
- Price
- £1.57
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 7mo ago

Milkybar Crispy Cookie White Chocolate Buttons Sharing Bag 86g
- Price
- £1.69
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago

Milkybar White Chocolate Bars Multipack Creamy Smooth Vegetarian 4 x 25g (100g)
- Price
- £1.83
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago

Milkybar White Chocolate Sharing Bar Creamy Smooth Chocolates 90g
- Price
- £1.23
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago

Cadbury White Chocolate Giant Buttons 100 g (Pack of 1)
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
85
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
0%
- Nestle Milkybar81%
- Cadbury9%
- Nestlé4%
- Callebaut2%
- The Gourmet Sweet Company2%
- SweetiePost1%
- Open — no brand owns it (0%)
Demand
White Chocolate Buttons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked
Search terms
Top White Chocolate Buttons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milkybar47K/yr
- white chocolate buttons31K/yr
- milkybar buttons7K/yr
- milkybar chocolate6K/yr
Reviews and returns
What reviews say buyers love and hate about White Chocolate Buttons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
is over double the price
Expensive for what it is
Not good value for money
Not the best white chocolate
choked me if Im honest chocolate really does not taste like it used to
There is just something which seems off about the taste
All Products are cut at either side to let air out
lower quality these days
Just not as nice as many others ive tried
Too much crunch
Love
Very creamy taste
Very nice chocolate
Absolutely delicious
They are really nice for a present
Very good gift
Great value gift was greatly received
It's perfect for any lover of white chocolate creamy delicious
Best white chocolate
Sweets
At the time of purchase this worked out cheaper than buying them individually in local shops
Great value
You seem to get a lot for your money
Great quality and price
Usual excellent quality
Good product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Chocolate Buttons questions
Answered from the same tracked data.









