How competitive is the White Chocolate Buttons niche on Amazon United Kingdom?

6 brands and 85 sellers compete in White Chocolate Buttons on Amazon United Kingdom. The top 5 White Chocolate Buttons products take 54% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the White Chocolate Buttons niche?

White Chocolate Buttons sells for £7.49 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.18–£30.76. The average incumbent carries 412 reviews — the moat a new listing must climb.

White Chocolate Buttons

brand-locked demand (top 5 brands take 99% of clicks) — White Chocolate Buttons doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is White Chocolate Buttons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Chocolate Buttons is a £38K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.

White Chocolate Buttons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 5.6% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr13K

Search volume / yr-14.1%91K

Conversion rate5.6%

Avg price£7.49

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 85

Top-5 product click share54%

Open market1%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top White Chocolate Buttons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Milkybar White Chocolate Giant Buttons Sharing Bag 176g

Price: £2.27
Rating: 4.7/5
Reviews: 257
Age: 1y ago

Milkybar White Chocolate Sharing Bar Creamy Smooth Chocolates 90g

Price: £1.23
Rating: 4.2/5
Reviews: 25
Age: 1y ago

Milkybar White Chocolate Bars Multipack Creamy Smooth Vegetarian 4 x 25g (100g)

Price: £1.83
Rating: 4.1/5
Reviews: 56
Age: 1y ago

Milkybar Crunchy Pops White Chocolate Sharing Bag Crispy Centre Chocolates 90g

Price: £1.57
Rating: 3.9/5
Reviews: 21
Age: 7mo ago

Milkybar Desserts 4 X 65g

Price: £1.73
Rating: 4.5/5
Reviews: 445
Age: 6y ago

Newest

by launch date

Milkybar Crunchy Pops White Chocolate Sharing Bag Crispy Centre Chocolates 90g

Price: £1.57
Rating: 3.9/5
Reviews: 21
Age: 7mo ago

Milkybar Crispy Cookie White Chocolate Buttons Sharing Bag 86g

Price: £1.69
Rating: 4.8/5
Reviews: 5
Age: 9mo ago

Milkybar White Chocolate Bars Multipack Creamy Smooth Vegetarian 4 x 25g (100g)

Price: £1.83
Rating: 4.1/5
Reviews: 56
Age: 1y ago

Milkybar White Chocolate Sharing Bar Creamy Smooth Chocolates 90g

Price: £1.23
Rating: 4.2/5
Reviews: 25
Age: 1y ago

Cadbury White Chocolate Giant Buttons 100 g (Pack of 1)

Price: £1.30
Rating: 4.5/5
Reviews: 136
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

Nestle Milkybar81%
Cadbury9%
Nestlé4%
Callebaut2%
The Gourmet Sweet Company2%
SweetiePost1%
Open — no brand owns it (0%)

White Chocolate Buttons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR5.6%Products22Brands6Top 5 Brands99%OOS Rate0.0%Rating4.5★Reviews412Avg BSR#672

Top White Chocolate Buttons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

milkybar47K/yr -10.6%9.8% conv.
white chocolate buttons31K/yr -18.1%6.3% conv.
milkybar buttons7K/yr -5.5%5.8% conv.
milkybar chocolate6K/yr -38.0%4.1% conv.

What reviews say buyers love and hate about White Chocolate Buttons

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall51%

“Very creamy taste”

Gifting Purpose10%

“They are really nice for a present”

Sweetness8%

“It's perfect for any lover of white chocolate creamy delicious”

Value For Money6%

“At the time of purchase this worked out cheaper than buying them individually in local shops”

Quality-Overall3%

“Great quality and price”

What buyers complain about

73% of reviews

Value For Money25%

“is over double the price”

Taste-Overall15%

“Not the best white chocolate”

Cutting/Trimming8%

“All Products are cut at either side to let air out”

Quality-Overall7%

“lower quality these days”

Crispiness4%

“Too much crunch”

Common White Chocolate Buttons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Chocolate Buttons 40/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.

White Chocolate Buttons buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Cutting/Trimming, the themes mined from the niche's reviews. Its return rate is 0.0%.