White Chocolate
MaybeReturns run at only 0.0% of orders. But demand is soft, at -21.5% this quarter, so White Chocolate is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £245K/yr515K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 34%top-5 click share · 19 brands · 109 sellers
Flapen Score
White Chocolate against its category
The dotted line is the Grocery average. Past it, White Chocolate is stronger. Inside it, weaker.
Market
The White Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Chocolate 515K times last year and spent an estimated £245K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £245K a year.
- Searches, last 12 months
- 515K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £245Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- white chocolate393K searches a year
02 · Price
A sale here is worth £5.89.
Listings sell for £5.89 on average, from £0.85 to £37.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £5.89 that is £6K to £7K a year per listing.
- Average price
- £5.89under the $15 to $100 sweet spot
- Price range
- £0.85–£37.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #479 within Baking Supplies. It carries 791 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 91%
- Out of stock, average day
- 2.3%
- Average rank
- #479in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 791per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top White Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lindt LINDOR White Chocolate Bar - 100 G - The Perfect Treat - Chocolate With A Smooth Melting Filling
- Price
- £2.09
- Rating
- 4.7/5
- Reviews
- 5,427
- Age
- 10y ago

Milkybar White Chocolate Giant Buttons Sharing Bag 176g
- Price
- £2.27
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 1y ago

Callebaut W2 Finest Belgian White Chocolate Couverture Callets 1kg
- Price
- £19.42
- Rating
- 4.7/5
- Reviews
- 4,331
- Age
- 14y ago

Morrisons Savers White Chocolate 100G
- Price
- £0.85
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 10y ago

Callebaut W2 Finest Belgian White Chocolate Callets 28.0% Cocoa 400g
- Price
- £9.97
- Rating
- 4.7/5
- Reviews
- 4,351
- Age
- 8y ago
Trending
90-day click momentum
Cadbury White Mega Buttons White Chocolate Share Pouch 192 g (Pack of 1)
- Price
- £1.87
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 2y ago

Morrisons Savers White Chocolate 100G
- Price
- £0.85
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 10y ago

Milkybar Crunchy Pops White Chocolate Sharing Bag Crispy Centre Chocolates 90g
- Price
- £1.57
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 7mo ago

Milkybar White Chocolate Giant Buttons Pouch 94g
- Price
- £1.46
- Rating
- 4.7/5
- Reviews
- 500
- Age
- 5y ago

Milkybar White Chocolate Bars Multipack Creamy Smooth Vegetarian 4 x 25g (100g)
- Price
- £1.83
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch date
Milkybar Crunchy Pops White Chocolate Sharing Bag Crispy Centre Chocolates 90g
- Price
- £1.57
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 7mo ago

Cadbury White Chocolate Bar Creamy Treat 180 g (Pack of 1)
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 8mo ago

Milkybar White Chocolate Bars Multipack Creamy Smooth Vegetarian 4 x 25g (100g)
- Price
- £1.83
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago

KitKat 2 Finger White Chocolate Biscuit Bar Multipack Chocolate Wafer Biscuit Bars 8 x 20.7g
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago

Milkybar White Chocolate Sharing Bar Creamy Smooth Chocolates 90g
- Price
- £1.23
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
19 flat
Sellers
109
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
34%
Top 20: 78%
Open market
13%
- Nestle Milkybar30%
- Callebaut22%
- Lindt14%
- Cadbury10%
- Morrisons9%
- KitKat2%
- Open — no brand owns it (13 brands, 13%)
Demand
White Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top White Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white chocolate393K/yr
- milkybar47K/yr
- callebaut white chocolate19K/yr
- white chocolate bar20K/yr
- white chocolate bars10K/yr
- white chocolates8K/yr
- chocolate white6K/yr
- callebaut chocolate white4K/yr
- white chocolate callebaut3K/yr
- milkybar chocolate6K/yr
Reviews and returns
What reviews say buyers love and hate about White Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a quite odd unpleasant taste
I found the chocolate to taste very oily
Taste
Expensive
Too expensive
Expensive for what it is
paying this sort of money there should be some form of quality controll
Not great quality
lower quality these days
Maybe a little too sweet
be careful of that sugar content
The chocolate was so unbelievably sweet
Very small
The biscuit packet is small ☹️ Very small packet of biscuits 😞
Smaller box than it used to be
Love
Amazing chocolate
Absolutely delicious
Delicious bar
Best quality chocolate
There are lots of positive reviews
Excellent quality
Great value
Good Value
Worth the money
quite sweet
fluffy sweet treat
Sweet chocolately cookies
Chocolate gift
great for presents
Nice gift
Return
0.0% Return rate 0% Fixable by listing
Expensive
Too expensive
Expensive for what it is
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Chocolate questions
Answered from the same tracked data.









