Whisky Miniatures
MaybeReturns run at only 0.6% of orders. But demand is soft, at -6.7% this quarter, so Whisky Miniatures is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £137K/yr246K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 37%top-5 click share · 19 brands · 27 sellers
Flapen Score
Whisky Miniatures against its category
The dotted line is the Grocery average. Past it, Whisky Miniatures is stronger. Inside it, weaker.
Market
The Whisky Miniatures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Whisky Miniatures 246K times last year and spent an estimated £137K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £137Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- whisky miniatures41K searches a year
02 · Price
A sale here is worth £15.17.
Listings sell for £15.17 on average, from £3.82 to £37.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.
- Average price
- £15.17inside the $15 to $100 sweet spot
- Price range
- £3.82–£37.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #353 within Beer, Wine & Spirits. It carries 825 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 94%
- Out of stock, average day
- 11.3%
- Average rank
- #353in Beer, Wine & Spirits
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 825per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Whisky Miniatures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GLENFIDDICH Single Malt Scotch Whisky Taster Gift Pack - 12 15 & 18 Year Old - Product Of Scotland - 40% ABV - 3 x 5 cl
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 780
- Age
- 3y ago

The Famous Grouse Whisky Selection 3x5cl Scotch Whisky 40% ABV Ideal for gifting Whisky Drinkers on Christmas and Birthdays Premium Packaging by Blue Tree Gifts
- Price
- £7.89
- Rating
- 4.7/5
- Reviews
- 436
- Age
- 6y ago

Talisker Single Malt Scotch Whisky | 45.8% vol | 3 x 5cl | Gift Pack | 3 Distinct Impressions | Peated | Smoky Flavour | Made by the Sea | Perfect for Whisky Lovers | with Gift Box
- Price
- £12.23
- Rating
- 4.8/5
- Reviews
- 1,820
- Age
- 9y ago

Select Drams A Taste of The Malts Whisky Tasting Set 6 x 5cl Single Malt Scotch Miniatures | Includes Glen Moray Singleton 12 & More | Scotch Whisky Gift Set for Him | Malt Whisky Tasting Set
- Price
- £27.63
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3y ago

Glen Scotia Single Malt Whisky Gift Set 3x5cl | Multi Award Winning Campbeltown Scotch Whisky Miniatures Including: Double Cask 15-Year-Old and Victoriana | Premium Whisky Gifts for Men
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 6y ago
Trending
90-day click momentum
The Fathers Day Whisky Tasting Gift Set for Dad | 5 x 30ml Miniatures | Big Brands and Producers | Award Winning Whiskies | Premium Design and Easy to Wrap | Scotch Irish Whiskey & Bourbon
- Price
- £18.87
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 6y ago

Monkey Shoulder Blended Malt Whisky 5cl
- Price
- £3.82
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 10y ago

Glen Scotia Single Malt Whisky Gift Set 3x5cl | Multi Award Winning Campbeltown Scotch Whisky Miniatures Including: Double Cask 15-Year-Old and Victoriana | Premium Whisky Gifts for Men
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 6y ago

The Islay Whisky Discovery Set
- Price
- £23.85
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

The Japanese Whisky Discovery Set
- Price
- £26.92
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
Jameson Irish Miniatures Gift Box Selection | 3 x 5cl | Original Black Barrel and Stout Edition Triple Distilled Minis | Gift Set for Birthdays and Special Occasions
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 11mo ago

Arran 10 Year Old Single Malt Scotch Whisky 5cl Miniature 46% ABV | Premium Single Malt | Isle of Arran
- Price
- £4.64
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 1y ago

The Islay Whisky Discovery Set
- Price
- £23.85
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

The Japanese Whisky Discovery Set
- Price
- £26.92
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 1y ago

A Selection of Single Malt Whiskies gift set including 3 x 5cl bottles of single malt whisky. Perfect for Christmas and Birthdays.
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
27
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
37%
Top 20: 84%
Open market
33%
- Blue Tree22%
- Select Drams12%
- Drinks by the Dram12%
- Glenfiddich9%
- Talisker8%
- Penderyn5%
Demand
Whisky Miniatures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Whisky Miniatures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- whisky miniatures41K/yr
- whiskey tasting set23K/yr
- whiskey miniature gift sets23K/yr
- miniature whiskey sets29K/yr
- whisky tasting set17K/yr
- whiskey miniatures12K/yr
- mini whisky10K/yr
- whisky miniatures gift set16K/yr
- miniature whisky11K/yr
- miniature whiskey bottles8K/yr
Reviews and returns
What reviews say buyers love and hate about Whisky Miniatures
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not been offered a taste
I cant comment on the taste
them not liking it so they get to taste first
Small
litre for litre this product is significantly more expensive than a larger bottle
Love
Gift
Great for special occasions for gifts
Great Gift
Great present for real whiskey lovers
Good present for novice whisky drinker
It was smooth to drink
Its good quality whisky
Very good quality
Good selection
great value for money
good value
Good value
The bottles are just the right size
Good sized mini taster pack
the pack size was just right
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whisky Miniatures questions
Answered from the same tracked data.









