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Whisky Miniatures

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -6.7% this quarter, so Whisky Miniatures is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£137K/yr246K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
37%top-5 click share · 19 brands · 27 sellers

Flapen Score

Whisky Miniatures against its category

The dotted line is the Grocery average. Past it, Whisky Miniatures is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky Miniatures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whisky Miniatures 246K times last year and spent an estimated £137K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
3.7%
Market size, estimated
£137Ka year
Peak month
December8.3× the quietest month
Top search term
whisky miniatures41K searches a year

02 · Price

A sale here is worth £15.17.

Listings sell for £15.17 on average, from £3.82 to £37.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.

Average price
£15.17inside the $15 to $100 sweet spot
Price range
£3.82–£37.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #353 within Beer, Wine & Spirits. It carries 825 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
11.3%
Average rank
#353in Beer, Wine & Spirits
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
825per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Whisky Miniatures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

27

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

33%

  • Blue Tree22%
  • Select Drams12%
  • Drinks by the Dram12%
  • Glenfiddich9%
  • Talisker8%
  • Penderyn5%

Demand

Whisky Miniatures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Whisky Miniatures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whisky miniatures41K/yr
  • whiskey tasting set23K/yr
  • whiskey miniature gift sets23K/yr
  • miniature whiskey sets29K/yr
  • whisky tasting set17K/yr
  • whiskey miniatures12K/yr
  • mini whisky10K/yr
  • whisky miniatures gift set16K/yr
  • miniature whisky11K/yr
  • miniature whiskey bottles8K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky Miniatures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall45%−0.01

not been offered a taste

I cant comment on the taste

them not liking it so they get to taste first

Size-Overall20%+0.40

Small

Value For Money7%+0.59

litre for litre this product is significantly more expensive than a larger bottle

Love

Gifting Purpose40%+2.36

Gift

Great for special occasions for gifts

Great Gift

Alcohol Flavor19%+1.32

Great present for real whiskey lovers

Good present for novice whisky drinker

It was smooth to drink

Quality-Overall14%−0.10

Its good quality whisky

Very good quality

Good selection

Value For Money9%+0.59

great value for money

good value

Good value

Size-Overall5%+0.40

The bottles are just the right size

Good sized mini taster pack

the pack size was just right

FAQ

Common Whisky Miniatures questions

Answered from the same tracked data.