whisky liqueur
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.44avg listing price — sweet spot $15–$100
Price range
Great£6.92–£46.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£749K£749K/yr · 391K searches
Review moat
Good1,383.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, whisky liqueur is a £749K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
whisky liqueur market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £738K–£922K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 0.7%
- Avg brand age
- 79 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
55
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- FIREBALL28%
- Sheep Dog24%
- SHANKY'S WHIP16%
- Fireball12%
- Glayva7%
- Jim Beam5%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top whisky liqueur search terms
- fireball cinnamon whisky74K/yr
- fireball73K/yr
- shankys whip32K/yr
- sheepdog peanut butter whisky25K/yr
- glayva26K/yr
- sheep dog peanut butter whiskey24K/yr
- jim beam black cherry17K/yr
- peanut butter whiskey14K/yr
- shankys whip irish whiskey7K/yr
- fire ball9K/yr
Top whisky liqueur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
FIREBALL£11.854.8★5,942 rev
Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea
Sheep Dog£15.204.7★3,089 rev
Shankys Whip | 70cl | Caramel and Vanilla Irish Whiskey Liqueur | 33% ABV | Whiskey Blend | Toffee Liqueur | Enjoy Neat | Whisky Cocktails Alcohol Gift Shots
SHANKY'S WHIP£19.354.8★2,132 rev
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 1l Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
Fireball£18.074.8★2,084 rev
Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV
Jim Beam£13.734.6★117 rev
Newest
by launch date
Shankys Whip | Shot Glass Gift Pack | Irish Whiskey Liqueur Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Blend Toffee Liqueur | Whisky Cocktails Gift Shots Spirits Gift Box
SHANKY'S WHIP£22.652,132 rev
Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl
Diabolo£10.0155 rev
Shankys Whip | The Original Black Liqueur and Whiskey Blend | Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Liqueur | Whisky Cocktails Gift (1.75ltr Bottle)
SHANKY'S WHIP£46.492,132 rev
Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV
Scotch Whisky£19.061 rev
Fireball Whisky Gift Pack Contains 2 x 50ml Bottles of Cinnamon Whisky 33% ABV and Two Red Dragon Shot Glasses Limited Edition for Birthday Gifts Christmas Gifts Stocking Fillers By Blue Tree Gifts
Blue Tree£6.9262 rev
Trending
90-day click momentum
Glayva Whisky Liqueur 50cl | Award-Winning Whisky Liqueur | Spiced Siestas & Tangerine Sundreams | Explore a World of New Flavours with Glayva | Crafted in Scotland Enjoyed Worldwide | 35% vol
Glayva£12.155.0★
Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV
Jim Beam£13.734.6★
Shankys Whip | The Original Black Liqueur and Whiskey Blend | Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Liqueur | Whisky Cocktails Gift (1.75ltr Bottle)
SHANKY'S WHIP£46.494.8★
Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea
Sheep Dog£15.204.7★
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
FIREBALL£11.854.8★
What buyers say about whisky liqueur
What buyers praise and complain about, mined from review topics.What buyers love
“This stuff is just absolutely delicious”
“A very good drink to have at a party's and good value”
“good value”
“Fabulous gift, great price”
“Love the flavour”
“very sweet”
“Good Quality”
“Must be good stuff as they called me to say thanks and I could smell their breath down the phone, WOW”
“Exactly as described”
“Its the perfect excuse to stay in, keep warm & hibernate until this ghastly weather is over for another year”
What buyers complain about
“Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho”
“dont usually like whiskey”
“I'm not one for sweet drinks”
“So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious”
“Bit pricey”
“However, received a bottle this evening from Amazon, its defected”
“This should not work”
“I know some people are dubious about buying alcohol from Amazon”
“So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious”
“Bit of a mix up it seems”
Common questions
- Is whisky liqueur profitable to sell on Amazon United Kingdom?
- The niche generates £749K/yr across 16 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the whisky liqueur niche?
- 10 brands and 55 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in whisky liqueur?
- Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Sweetness. The return rate is 0.4%.
- When does demand for whisky liqueur peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the whisky liqueur niche?
- Listings span £6.92–£46.49; the average listing price is £18.44 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.