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Whisky Liqueur

Whisky Liqueur shows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 71Growth 25Conversion 88Competition 21Returns 98Price range 79Avg price 84Brand share 29Review moat 53Quality gap 14
This niche Category average

Is Whisky Liqueur profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Whisky Liqueur is a £749K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Whisky Liqueur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.2% over the last 90 days and 10.4% of searches end in a purchase.

£749K

revenue / yr

Units sold / yr50K
Search volume / yr-0.2%391K
Conversion rate10.4%
Avg price£18.44

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 55
Top-5 product click share75%
Open market13%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement38%
New entrants (1y)0· 0 succeeded
Avg rating4.8★
Avg reviews1,383

Top Whisky Liqueur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£75K£150K£225K£299K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

55

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

8%

  • FIREBALL28%
  • Sheep Dog24%
  • SHANKY'S WHIP16%
  • Fireball12%
  • Glayva7%
  • Jim Beam5%
  • Open — no brand owns it (4 brands, 8%)

Whisky Liqueur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume391KCVR10.4%Products16Brands10Top 5 Brands87%OOS Rate0.7%Rating4.8★Reviews1,383Avg BSR#223
30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Whisky Liqueur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fireball cinnamon whisky74K/yr
  • fireball73K/yr
  • shankys whip32K/yr
  • sheepdog peanut butter whisky25K/yr
  • glayva26K/yr
  • sheep dog peanut butter whiskey24K/yr
  • jim beam black cherry17K/yr
  • peanut butter whiskey14K/yr
  • shankys whip irish whiskey7K/yr
  • fire ball9K/yr

What reviews say buyers love and hate about Whisky Liqueur

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Taste-Overall27%

This stuff is just absolutely delicious

Alcohol Flavor19%

A very good drink to have at a party's and good value

Value For Money15%

good value

Gifting Purpose7%

Fabulous gift, great price

Flavor7%

Love the flavour

What buyers complain about

64% of reviews
Taste-Overall13%

Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho

Alcohol Flavor8%

dont usually like whiskey

Sweetness8%

I'm not one for sweet drinks

Flavor7%

So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious

Value For Money7%

Bit pricey

Common Whisky Liqueur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whisky Liqueur 51/100 on Amazon United Kingdom — Worth a look. The niche generates £749K/yr across 16 tracked products. Search demand moved -0.2% over the last 90 days.
Search demand for Whisky Liqueur on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.5× the quietest.