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Whisky Liqueur

Maybe

Returns run at only 0.4% of orders. But the products selling today already average 4.8★, so Whisky Liqueur is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£749K/yr391K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
75%top-5 click share · 10 brands · 55 sellers

Flapen Score

Whisky Liqueur against its category

The dotted line is the Grocery average. Past it, Whisky Liqueur is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whisky Liqueur 391K times last year and spent an estimated £749K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £749K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
10.4%
Market size, estimated
£749Ka year
Peak month
December5.5× the quietest month
Top search term
fireball cinnamon whisky74K searches a year

02 · Price

A sale here is worth £18.44.

Listings sell for £18.44 on average, from £6.92 to £46.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £18.44 that is £37K to £46K a year per listing.

Average price
£18.44inside the $15 to $100 sweet spot
Price range
£6.92–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£37K–£46K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #223 within Beer, Wine & Spirits. It carries 1,383 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#223in Beer, Wine & Spirits
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,383per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Whisky Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£75K£150K£225K£299K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

55

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

8%

  • FIREBALL28%
  • Sheep Dog24%
  • SHANKY'S WHIP16%
  • Fireball12%
  • Glayva7%
  • Jim Beam5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Whisky Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Whisky Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireball cinnamon whisky74K/yr
  • fireball73K/yr
  • shankys whip32K/yr
  • sheepdog peanut butter whisky25K/yr
  • glayva26K/yr
  • sheep dog peanut butter whiskey24K/yr
  • jim beam black cherry17K/yr
  • peanut butter whiskey14K/yr
  • shankys whip irish whiskey7K/yr
  • fire ball9K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+0.47

Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho

tastes watered down

Alcohol Flavor8%+1.47

dont usually like whiskey

If you hate whisky, it doesn't matter, I hate whisky

Sweetness8%

I'm not one for sweet drinks

not as sweet as you might expect

Flavor7%−0.04

So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious

it doesn't have a very strong flavour

Value For Money7%+0.79

Bit pricey

The normal £28-30 is a bit steep

Love

Taste-Overall27%+0.47

This stuff is just absolutely delicious

Tasted lovely too

Excellent taste

Alcohol Flavor19%+1.47

A very good drink to have at a party's and good value

Just the right alcohol burn mixed with a chocolatey, caremelly and distinct pranutty taste

Fabulous drink

Value For Money15%+0.79

good value

Great price

Great offer / discounted price

Gifting Purpose7%+0.91

Fabulous gift, great price

Great gift

a fantastic fathers day present

Flavor7%−0.04

Love the flavour

very strong cinnamon flavour

Great flavour whiskey liqueur

FAQ

Common Whisky Liqueur questions

Answered from the same tracked data.