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Whisky Chocolates

prices mostly outside the sweet spot ($3.42–$15.16) — Whisky Chocolates doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 4Growth 22Conversion 64Competition 38Returns 100Price range 1Avg price 24Brand share 23Review moat 78Quality gap 60
This niche Category average

Is Whisky Chocolates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Whisky Chocolates is a £17K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Whisky Chocolates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.6% over the last 90 days and 5.7% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr3K
Search volume / yr-5.6%35K
Conversion rate5.7%
Avg price£8.50

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 39
Top-5 product click share62%
Open market9%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement38%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews441

Top Whisky Chocolates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

39

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

6%

  • Anthon Berg51%
  • E.Wedel21%
  • BUTLERS8%
  • Goldkenn6%
  • Brodies4%
  • Elizabeth3%
  • Open — no brand owns it (3 brands, 6%)

Whisky Chocolates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR5.7%Products16Brands9Top 5 Brands91%OOS Rate7.0%Rating4.4★Reviews441Avg BSR#321
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.2×

Top Whisky Chocolates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whisky chocolates14K/yr
  • whiskey chocolates10K/yr
  • whisky liqueur chocolates5K/yr
  • whiskey liqueur chocolates5K/yr

What reviews say buyers love and hate about Whisky Chocolates

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Taste-Overall40%

Good taste

Quality-Overall15%

So well made

Gifting Purpose10%

Nice christmas gift

Value For Money8%

worth it

Flavor6%

Nice flavour

What buyers complain about

67% of reviews
Value For Money21%

more expensive

Size-Overall10%

The chocolate barrels are bigger than I expected

Quality-Overall7%

not the best VFM IMO

Flavor7%

no flavour at all

Taste-Overall6%

Very bland could not taste the whiskey

Common Whisky Chocolates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whisky Chocolates 39/100 on Amazon United Kingdom — Skip it. The niche generates £17K/yr across 16 tracked products. Search demand moved -5.6% over the last 90 days.
Search demand for Whisky Chocolates on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 16.2× the quietest.