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Whisky Chocolates

Fail

Prices span $3.42–$15.16, mostly outside the sweet spot, so Whisky Chocolates is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£17K/yr35K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
62%top-5 click share · 9 brands · 39 sellers

Flapen Score

Whisky Chocolates against its category

The dotted line is the Grocery average. Past it, Whisky Chocolates is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whisky Chocolates 35K times last year and spent an estimated £17K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
5.7%
Market size, estimated
£17Ka year
Peak month
December16.2× the quietest month
Top search term
whisky chocolates14K searches a year

02 · Price

A sale here is worth £8.50.

Listings sell for £8.50 on average, from £3.42 to £15.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.50 that is £850 to £2K a year per listing.

Average price
£8.50under the $15 to $100 sweet spot
Price range
£3.42–£15.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£850–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #321 within Chocolate Candy. It carries 441 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#321in Chocolate Candy
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
441per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Whisky Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

39

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

6%

  • Anthon Berg51%
  • E.Wedel21%
  • BUTLERS8%
  • Goldkenn6%
  • Brodies4%
  • Elizabeth3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Whisky Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.2×

Search terms

Top Whisky Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whisky chocolates14K/yr
  • whiskey chocolates10K/yr
  • whisky liqueur chocolates5K/yr
  • whiskey liqueur chocolates5K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+0.02

more expensive

Too expensive

Very overpriced

Size-Overall10%−0.05

The chocolate barrels are bigger than I expected

Not large

Very small cake

Quality-Overall7%+0.42

not the best VFM IMO

Very expensive as the quality was poor

Same old quality

Flavor7%

no flavour at all

The malt whiskey flavours were hard to detect

Its not a dry flavoring

Taste-Overall6%+2.89

Very bland could not taste the whiskey

Not much of a taste selection not value for money

no taste of whisky

Love

Taste-Overall40%+2.89

Good taste

Delicious chocolates

Lovely chocolate

Quality-Overall15%+0.42

So well made

no complaints received

Good quality

Gifting Purpose10%+0.65

Nice christmas gift

A good gift

Great gift

Value For Money8%+0.02

worth it

Good value for money

Reasonable price point

Flavor6%

Nice flavour

Delicious chocolates with a generous filling

Hopefully this helps someone because I couldnt figure out wether it was just whiskey flavouring inside or wether it was actual whiskey

FAQ

Common Whisky Chocolates questions

Answered from the same tracked data.