whisky chocolates
Skip itPrices mostly outside the sweet spot ($3.42–$15.16) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great441.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.50avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 35K searches
Price range
Bad£3.42–£15.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, whisky chocolates is a £17K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
whisky chocolates market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £21K–£26K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #321
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 7.0%
- Avg brand age
- 48 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
39
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
6%
- Anthon Berg51%
- E.Wedel21%
- BUTLERS8%
- Goldkenn6%
- Brodies4%
- Elizabeth3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.2×
Top whisky chocolates search terms
- whisky chocolates14K/yr
- whiskey chocolates10K/yr
- whisky liqueur chocolates5K/yr
- whiskey liqueur chocolates5K/yr
Top whisky chocolates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anthon Berg 10 Single Malt Scotch Whisky Liqueurs Dark Chocolate Case With Whisky Liquid Fillings Fathers Day Gifting 155 g (Pack of 1)
Anthon Berg£8.474.5★658 rev
E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling
E.Wedel£6.624.4★334 rev
E.Wedel Chocolate Box | Whisky Flavour Liqueur Chocolates Gift Box Pack of 1 x 200g Chocolate box with Alcoholic Filling Luxury Chocolates Gift Box
E.Wedel£6.824.5★87 rev
Anthon Berg 10-Piece Single Malts Scotch Collection Assorted Chocolates Set
Anthon Berg£9.904.6★943 rev
Anthon Berg 5 Single Malt Scotch Whisky Liqueurs Dark Chocolate Case With Whisky Liquid Fillings Fathers Day Gifting 78 g (Pack of 1)
Anthon Berg£6.324.5★658 rev
Newest
by launch date
Butlers - Dark Chocolate Irish Whiskey Bar 90g x 1
BUTLERS£3.4218 rev
E.Wedel Chocolate Box | Whisky Flavour Liqueur Chocolates Gift Box Pack of 1 x 200g Chocolate box with Alcoholic Filling Luxury Chocolates Gift Box
E.Wedel£6.8287 rev
Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting
Lir£8.0569 rev
E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling
E.Wedel£6.62334 rev
Anthon Berg 10 Single Malt Scotch Whisky Liqueurs Dark Chocolate Case With Whisky Liquid Fillings Fathers Day Gifting 155 g (Pack of 1)
Anthon Berg£8.47658 rev
Trending
90-day click momentum
Brodies Single Malt Whisky Cake - 1 x 315g - Premium Scottish fruit cake infused with Single Malt Scotch Whisky
Brodies£10.903.8★
Anthon Berg 15-Piece Single Malts Scotch Collection Assorted Chocolates Set
Anthon Berg£12.094.6★
Anthon Berg 10-Piece Single Malts Scotch Collection Assorted Chocolates Set
Anthon Berg£9.904.6★
E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling
E.Wedel£6.624.4★
Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting
Lir£8.054.3★
What buyers say about whisky chocolates
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“So well made”
“Nice christmas gift”
“worth it”
“Nice flavour”
“Really nice chocolate”
“I love them they are full of alcohol”
“Product as described”
“It is lovely making a meal with it/it is good value for money/”
“Has a typical fruit cake texture”
What buyers complain about
“more expensive”
“The chocolate barrels are bigger than I expected”
“not the best VFM IMO”
“no flavour at all”
“Very bland could not taste the whiskey”
“Absolutely no moisture”
“Completely melted”
“Suck it or chew it”
“Really hard and brittle and not a particularly significant whisky taste”
“May be a little too sweet”
Common questions
- Is whisky chocolates profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 16 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the whisky chocolates niche?
- 9 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in whisky chocolates?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for whisky chocolates peak?
- Demand peaks in Nov–Dec; the busiest month runs 16.2× the quietest.
- What does it cost to enter the whisky chocolates niche?
- Listings span £3.42–£15.16; the average listing price is £8.50 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.